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Suggest You - Modern Nurse, Online Nursing Magazine, Features Media's Portrayl of Nurses
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it.Advertising flyer mistake #1: A Blah Headline (Your Company’s Name)Remember, your flyer is an ad. It needs to SELL. Your potential customers aren't interested in your name. They're not even interested in what you do. Sounds cruel? Well, it is but that’s life. Get over it!Prospective customers are interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs.Instead of:Sheri’s Pet GroomingTry: Smelly Pet Stinking Up The House?Or:We Treat Your Cat Like The Royalty They Are!Or:Man’s Best Friend Deserves Something Special!You get the idea. Figure out what's important to your potential customers. Then, use your headline to immediately answer their question: "What's in it for me?"Advertising flyer mistake #2: Not Solving A Problem!Although your ad flyer copy should include your key features or services, each feature or service should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain. Also, tell - or, better, show - how those benefits prevent or solve problems for your potential customer.Think about all the problems, both real and potential, that could stem from not using your product or service. Put
Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is w
The world of criminal justice will always have career opportunities for college graduates and adults who are interested in this field. Actually, with the advent of Homeland Security and the increase in border patrols and other security measures, the field of criminal justice is growing by leaps and bounds. Enrolling in a criminal justice degree online program may open up a world of opportunity for anyone with a keen interest in the field.Those who choose to pursue a degree in criminal justice will have a wide array of career options available to them. This could be in forensics, homeland security, criminology, community corrections including probation or parole officers. Other possibilities include working in the court systems or correctional facilities, for private security agencies or in the juvenile justice system. More opportunities exist with the FBI, US Marshals, county sheriff departments and city police departments. Opportunities exist to work with children or adults, in the private sector or with the government, in crime prevention or managing criminals.Clearly the opportunities to work in the field of criminal justice are wide ranging. Many require a college education of some level. Criminal justice degree online programs range from the associate level up to the level of Ph D. Each of the programs require a prerequisite level of education and/or experience in order to qualify. In order to pursue a masters level degree, the candidate for enrollment generally would be required to already have earned a bachelors degree, and so forth. For someone just starting their post high school education, bachelor and associate degree programs abound.An online degree is ideal for many who ha
It’s no secret: Nurses have been slamming the media for decades for their inappropriate portrayals of nurses as everything from servants to temptresses to bubble-headed accessories in medical settings. “When will someone portray nurses as they really are – hard-working, dedicated patient advocates and not the readily available playthings of licentious doctors?” outraged nurses have historically lamented. Well, take heart, outraged nurses, and allow us to introduce you to Epiphany.
When nurse Epiphany Johnson joined ABC’s daytime drama, General Hospital, we saw more than an ordinary nurse. We saw an extraordinary nurse whose entertaining portrayal of the role keeps the integrity of nursing intact. If you are a fan of General Hospital, you know who Epiphany is and why fans love her. For those of you who haven’t had a chance to catch Epiphany’s performance, quick, find a friend with TiVo!
Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is wa
There is a different kind of company experience lurking in corporate America that awaits the unsuspecting candidate who is hoping to find a stable and beneficial work environment. With the advent of today’s large corporation environment, there are many smaller companies caught up in the practice of being purchased and absorbed by big companies that are looking to stifle competition or increase their own market share by acquiring successful small business operations.Often, when these small to middle sized companies are absorbed by the corporate giants, the attraction for selling out is to tap into the financial resources, brand recognition, and marketing success of the larger company, and to bring the operations of the smaller organization to the next level. Employees of these smaller companies are assured that they will be able to continue with doing business as usual, and operations will be smoothly transitioned into adapting to the new world of benefits from a far reaching business venture. This image is reinforced by the impression that the small business was selected because of their lean operating style and quick response to customer expectations.As the dust settles from the back slapping and big promises offered on both sides of the deal, the reality of acquisition presents a starkly different picture. Just as it is not practical to try to fit a round peg in a square hole, the consequences of merging two very different styles of organization begin to surface. As the large corporation assesses its new assets, the company may start out by allowing the smaller company to continue operating at arm’s length from the more cumbersome practices of the conglomerate. Over time, the larger co
It’s no secret: Nurses have been slamming the media for decades for their inappropriate portrayals of nurses as everything from servants to temptresses to bubble-headed accessories in medical settings. “When will someone portray nurses as they really are – hard-working, dedicated patient advocates and not the readily available playthings of licentious doctors?” outraged nurses have historically lamented. Well, take heart, outraged nurses, and allow us to introduce you to Epiphany.
When nurse Epiphany Johnson joined ABC’s daytime drama, General Hospital, we saw more than an ordinary nurse. We saw an extraordinary nurse whose entertaining portrayal of the role keeps the integrity of nursing intact. If you are a fan of General Hospital, you know who Epiphany is and why fans love her. For those of you who haven’t had a chance to catch Epiphany’s performance, quick, find a friend with TiVo!
Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is w
Well that certainly is a direct -- if not offensive -- title, isn't it? Stay with me a little while longer, and you will understand its significance.Many of us realize that, to get a buyer's attention, we have to tell them about benefits. As Jack Trout and Al Reis wrote in their best-seller, Positioning, everyone listens to the same radio station, WII-FM (What's In It For Me?). No one really cares about us as businesspeople; they care about how our businesses can help them achieve their objectives.So what? There's that abrasive term again. But that is really the question that you have to answer. You see, businesses -- large and small -- often market themselves with what they think are benefits. In actuality, they are trumpeting features, never really answering the question. Take a recent television commercial by General Motors, for instance. It promotes one of its SUVs that is equipped with an eight-cylinder engine that switches to four cylinders when possible. This, the commercial professes, increases fuel economy. Okay, there's the benefit, right? Wrong. The fact that the engine switches from eight to four cylinders is a feature. It has not answered the question, "So what?" But the fact that the engine increases fuel economy is certainly the benefit, correct? Wrong again. It is the advantage over other engines that do not have the same capability. The benefit is the fact that you can afford to own this SUV because it helps keep costs down, a fact the commercial never mentions.You might think the difference between this advantage and the benefit is very slim or that the benefit is implied. But unless the actual benefit is clearly stated, the reason for the commercial -- in fact, the re
When nurse Epiphany Johnson joined ABC’s daytime drama, General Hospital, we saw more than an ordinary nurse. We saw an extraordinary nurse whose entertaining portrayal of the role keeps the integrity of nursing intact. If you are a fan of General Hospital, you know who Epiphany is and why fans love her. For those of you who haven’t had a chance to catch Epiphany’s performance, quick, find a friend with TiVo!
Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is w
An emblem is a visual representation that defines an idea, thought, or an entity. It's synonymous with the words symbol and sign.They are written everywhere in our daily lives. Around the world, it is universally accepted that the symbol of a heart represents love; or that a peace sign tattooed on an arm or posted on a wall is a visual reminder of the pronouncement of peace.An emblem crosses boundaries and cultural barriers. It speaks without speaking. It is probably the first mode of visual communication known to man. Its more popular use dates back to the time of the conception of the Egyptian hieroglyphics.Now let us take a look back at the history of the emblem and try to decipher what lies behind the surface of these symbols. Later we'll take a look at the more renowned emblems that have now become a part of the visual landscape of our culture.To have a better understanding of their more profound meaning, let us trace back their origin and study the ideas that were rooted behind these colorful signs.The word emblem first began to surface within the confines of the argot of architecture during the 15th century. They meant a sculptural illustration of an idea or concept pertaining to the structure of houses.Emblems also became identified with the esoteric and iconic language of the Egyptian hieroglyphics.The first emblem book was published in 1531 in Augsburg. The book was entitled the Emblata. It was authored by Andrea Alciato, who was an Italian jurist who came from the city of Milan, but resided in France during the early 16th century.In our century arguably the most notorious of all emblems is the swastika, whose most renowned identification lie
When nurse Epiphany Johnson joined ABC’s daytime drama, General Hospital, we saw more than an ordinary nurse. We saw an extraordinary nurse whose entertaining portrayal of the role keeps the integrity of nursing intact. If you are a fan of General Hospital, you know who Epiphany is and why fans love her. For those of you who haven’t had a chance to catch Epiphany’s performance, quick, find a friend with TiVo!
Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is w
I remember it well, my first job. I walked in all fired up to get to work and then it happened. I just got stuck in a rut. I did not feel like I was moving forward and I did not feel like I was part of the team.It was at this point I realized I had a problem. I was not going to be able to move forward unless I learned some new skills. A wise man grabbed me and taught me the 4 secret skill sets to career advancement and not losing my job.I realized that as I used these 4 secrets that not only did I advance in my career but they took me to my dreams. Without further ado, the 4 secrets!1 Proper attitude.One of the most important things we do in life is having a proper attitude. I cannot stress that this is the number 1 secret. You must approach life with the “can do” attitude. You have to believe in yourself and you have to believe in being positive. This alone will separate you from the herd.If you are one of those worried about who Brad Pitt is dating, or worried about someone else in another department, then you do not have the proper attitude. The proper attitude is one of focusing on the job at hand, giving it your fullest attention and doing your best.That is it, at work you need to be part of the solution, not part of the problem. This attitude also includes honesty. It is honesty with yourself, your employer, your partner, spouse, or significant other. If you work hard and give your best with a positive attitude, you have just become the dream employee.How do you get this attitude? That leads to secret number #2.2. Personal Development .You must be doing personal development. This is a key to you moving forward. One of the first questions I
Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is watched by many people who work in healthcare. Eddy’s character, Epiphany, is a no-nonsense, confident, knowledgeable, experienced, and slightly dominant nurse who keeps the rest of the GH characters in line. Fans love her for it.
Apparently, nurses love her, too. We caught Sonya Eddy on her way to the gym and asked how she feels about the enthusiastic feedback she’s getting from nurses. “I had no idea, none. It’s a privilege to have positive support from the nursing community.” Eddy offered an explanation for her convincing portrayal of a nurse: Not only do several of her family members work in healthcare, but Eddy herself is a licensed vocational nurse (LVN). She explained that her training as a nurse helps her keep it real on TV, “because I really can take your temperature and blood pressure.” Maybe this ability is subtly picked up on air, she suggests; she has worked in the field, so her actions come across as more genuine. And the best part? She is humble in the face of praise, giggling, “I’ll be floating on the nine cloud today!”
Epiphany’s role is clearly one of the more accurate portrayals of nurses in a hospital setting in the media today. Epiphany inte
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