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Suggest You - Poor Grammar, Poor Impression
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's
If you were shopping for a new car, what would you think
I'm sure you've heard that the best way to achieve something is to have a clear understanding of your goal. The more detailed your picture or statement, the more likely you are to reach your desired milestone.Most people want to succeed in a career that is more fulfilling and meaningful than what they have now. In addition they want to be happy and live a good life. Of course each person has their own take on how they envision this goal.What is i
These days I see egregious (horrible, outrageous, astoundingly bad) grammatical errors on resumes and cover letters, web sites, signs, emails to me.....regardless of management or income level. Some of these are written by people who are in the job market hoping to be invited in for an interview, and their paperwork is full of punctuation and grammatical mistakes. Were they careless? Or do they not know? Maybe it doesn't matter. Maybe the hiring authority doesn't know the difference either.
The other day I saw the back of a company shirt that said: providing quality service since 10 years. A company shirt? How many were printed and are worn by employees who walk around advertising that that particular company has someone in an upper-level management position who didn't catch the error or didn't know the difference?
Here's a sign I saw in a store a few weeks ago: We do not except credit cards. (It should be "accept".) Last week a senior level manager emailed me. He confused "its" and "it's" in three different places. ("Its" is possessive. "It's" is the contraction of "it is".)
Here's what really bugs me: the new rule that seems to have come into effect in the last year - if in doubt, add an apostrophe. So what's happened is that people all over America have lost the understanding of the difference between plural and possessive (possessive gets an S, plural does not). Your resume and your cover letter are not just a synopsis of your background. They are not just an introduction of you when you hope to be considered for an interview. First and foremost they are a brochure, and they are selling a product, and the product is you.
If you were shopping for a new car, what would you think i
So, you know your new dream career? Now you need to know where to find your ideal job. By researching your dream job, you are steering yourself towards it. Your investigation will create focus and clarity. Check the tips in this article where and how you can research your new career.A. PeopleFind people who are doing your dream job already. Ask if you can visit them or phone them to get some information about their work. You will r
These days I see egregious (horrible, outrageous, astoundingly bad) grammatical errors on resumes and cover letters, web sites, signs, emails to me.....regardless of management or income level. Some of these are written by people who are in the job market hoping to be invited in for an interview, and their paperwork is full of punctuation and grammatical mistakes. Were they careless? Or do they not know? Maybe it doesn't matter. Maybe the hiring authority doesn't know the difference either.
The other day I saw the back of a company shirt that said: providing quality service since 10 years. A company shirt? How many were printed and are worn by employees who walk around advertising that that particular company has someone in an upper-level management position who didn't catch the error or didn't know the difference?
Here's a sign I saw in a store a few weeks ago: We do not except credit cards. (It should be "accept".) Last week a senior level manager emailed me. He confused "its" and "it's" in three different places. ("Its" is possessive. "It's" is the contraction of "it is".)
Here's what really bugs me: the new rule that seems to have come into effect in the last year - if in doubt, add an apostrophe. So what's happened is that people all over America have lost the understanding of the difference between plural and possessive (possessive gets an S, plural does not). Your resume and your cover letter are not just a synopsis of your background. They are not just an introduction of you when you hope to be considered for an interview. First and foremost they are a brochure, and they are selling a product, and the product is you.
If you were shopping for a new car, what would you think
Custom shipping cases refer to the specialized containers that are customized to various sizes and materials according to the consumer's requirements. These cases are available in different colors and styles as well. The manufacturing of these cartons/cases involve several processes, as high-density materials are used in the production. Usually, the production processes involved are rotational, injection, or thermoformed.Nowadays, the custom shipping ca
The other day I saw the back of a company shirt that said: providing quality service since 10 years. A company shirt? How many were printed and are worn by employees who walk around advertising that that particular company has someone in an upper-level management position who didn't catch the error or didn't know the difference?
Here's a sign I saw in a store a few weeks ago: We do not except credit cards. (It should be "accept".) Last week a senior level manager emailed me. He confused "its" and "it's" in three different places. ("Its" is possessive. "It's" is the contraction of "it is".)
Here's what really bugs me: the new rule that seems to have come into effect in the last year - if in doubt, add an apostrophe. So what's happened is that people all over America have lost the understanding of the difference between plural and possessive (possessive gets an S, plural does not). Your resume and your cover letter are not just a synopsis of your background. They are not just an introduction of you when you hope to be considered for an interview. First and foremost they are a brochure, and they are selling a product, and the product is you.
If you were shopping for a new car, what would you think
Today, Trade shows are an integral part of the promotional campaign of a business. The particular activity becomes a necessity if the business or company is introducing a new service or launching a new product. Trade shows provide proper exposure to the product and service. First Trade Show provides different types of trade show products and printing services like trade show exhibit rentals.A trade show is an occasion where the business comes in direct
Here's a sign I saw in a store a few weeks ago: We do not except credit cards. (It should be "accept".) Last week a senior level manager emailed me. He confused "its" and "it's" in three different places. ("Its" is possessive. "It's" is the contraction of "it is".)
Here's what really bugs me: the new rule that seems to have come into effect in the last year - if in doubt, add an apostrophe. So what's happened is that people all over America have lost the understanding of the difference between plural and possessive (possessive gets an S, plural does not). Your resume and your cover letter are not just a synopsis of your background. They are not just an introduction of you when you hope to be considered for an interview. First and foremost they are a brochure, and they are selling a product, and the product is you.
If you were shopping for a new car, what would you think
The biggest critics of a franchise brand name come from two groups of people and neither of them are you customers. If our brand is lousy your customers will most likely simply not say anything, after all every day average brand names are a dime a dozen in the market place. No you biggest critics are of course your competition, who will never miss a swipe if you make the smallest mistake; you can bet they will mention it in high-volume conversations, jabs and
If you were shopping for a new car, what would you think if all the Honda or Lexus or Toyota brochures had apostrophes in the wrong place? Or misspelled words? Or glaring grammatical errors? Would you know?
What about a flyer from your local grocery store? Or a promotional piece from your state representative?
On some level it's going to make a difference as to what you think of that company or person. If they aren't careful enough about their literature or sales material, what else don't they pay attention to? Don't rely on Microsoft Word's ABC/Grammar checker. It isn't able to discern if a word is spelled correctly but used out of context. The grammar checker won't help you unless you have a fundamental understanding of grammar to begin with. In fact, if you defer to the grammar checker's advice, you'll probably increase the number of mistakes.
An excellent reference book to keep on hand is The Elements of Grammar by Margaret Shertzer. In "Words Often Confused" it clarifies the differences between pairs of words such as "well" and "good".
Don't tell yourself it doesn't matter. Don't tell yourself that your skills are more important. Above all, don't tell yourself that everyone speaks poorly these days and the hiring authority won't know or care. The ability to communicate, written and spoken, is of paramount importance - certainly in business. And it only becomes more valuable as fewer people are able to demonstrate it.
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