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  • Suggest You - Use The Right Benefit Statements on Your Website (and in All Your Marketing)

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    chase it or don't perceive it fulfills a want or need, there can be no sale.

    The key word in that paragraph is ‘per

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    The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.

    There could be so many benefit statements for your business, how do you choose?

    Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchase it or don't perceive it fulfills a want or need, there can be no sale.

    The key word in that paragraph is ‘perc

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    r 30-second introduction and in all types of advertising. This is true.

    There could be so many benefit statements for your business, how do you choose?

    Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchase it or don't perceive it fulfills a want or need, there can be no sale.

    The key word in that paragraph is ‘per

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    or your business, how do you choose?

    Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchase it or don't perceive it fulfills a want or need, there can be no sale.

    The key word in that paragraph is ‘per

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    ice so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchase it or don't perceive it fulfills a want or need, there can be no sale.

    The key word in that paragraph is ‘per

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    chase it or don't perceive it fulfills a want or need, there can be no sale.

    The key word in that paragraph is ‘perceive'. Your marketing, and therefore your benefit statements, should focus on the perception in the marketplace, not necessarily the actual benefit.

    For example, in my business one of the greatest benefits many of my clients realize AFTER working with me is confidence. My clients' confidence in their business abilities sometimes skyrockets. So why don't I market based on this? Confidence is so important in business ownership. Prospective customers will often decide again

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