Tags |
|
|
Links |
|
|
Suggest You - How To Write Better Ad-Copy
Working at home is a very serious undertaking that requires concentration and hard work. Many would say that working at home can be more time consuming and requires more effort than if they were working a 9 to 5 job out of the home. Some are in for a big surprise if they think that working a home business is as simple as sitting in their pyjama’s tapping a few keys on the computer.Getting the full cooperation of your family will be one of the biggest challenges you will face when working in the comfort of your own home and taking care of the children. While building a home internet business and working at home, your family must be willing to give their full cooperation. If there are children in the home while you are working they need to understand that you will not be available to play with them all the time. The children will soon understand that at certain times of the day you will be unavailable. Set times should be set up for play and for work so they will have a routine to follow and get used to it. It m
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the p
Are you interested in futures investing? If you are, you will want to get into futures trading, as it a great way to make money with the trading of commodities. If you are interested in trading futures, it is advised that you use the services of a commodity futures broker, particularly if you consider yourself to be an inexperienced trader. Doing business with a commodity futures broker can give you peace of mind, as many can assist you along every step of the way.If you don’t already have a commodity futures broker that you would like to do business with, you will need to find one. When finding a commodity futures broker to do business with, you will find that you have a number of different options. A few of the many ways that you can go about finding a commodity futures broker are outlined below.When it comes to finding a commodity futures broker, there are many individuals, particularly beginners, who turn to their local phone book. In the business directory of your phone book, you may be able to
At the end of the seminar, a panel of five “successful writers” ... including me ... was introduced, with a list of each writer’s works and their individual accomplishments given.
The first few questions from the audience were nothing more than a rehash of some of the information provided during the day. Then, a young man stood-up in the back and said ...
“All day long, you’ve been telling us how to sell our written works - but - how do youlearn how to write to begin with?”
After the other panelists finished recommending english composition classes; espousing the merits of good grammar and syntax; and advising him to “just keep writing, you’ll get better,” it was my turn.
My answer was ... as usual ... short and to the point ...
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the pa
Have you ever come back from vacation, or from a business trip of more than a few days, to find an overstuffed e-mailbox containing a blow-by-blow account of everything that happened while you were away? E-mail overload at its worst!You know the kind of thing I mean: long e-mail threads with contributions from everyone in the department, each copying everyone else and many leading off into side threads and involving even more people. You have to read the whole thing just to know what's going on, and to see whether there's something you need to do.This is a common problem, and one that comes up often in my consulting and training engagements. So I'm recommending a new way of keeping everyone in the loop --- without deluging them with e-mail.The answer is a departmental blog. Now don't stop reading --- I know it may seem a bit radical, but bear with me and you'll see how this can be hugely effective in the situation I just described.Most teams or departments routinely deal with a number of pro
“All day long, you’ve been telling us how to sell our written works - but - how do youlearn how to write to begin with?”
After the other panelists finished recommending english composition classes; espousing the merits of good grammar and syntax; and advising him to “just keep writing, you’ll get better,” it was my turn.
My answer was ... as usual ... short and to the point ...
“Read!”
Then, I had to explain what I meant.
If you want to be a Science Fiction writer, read every science fiction short story and novel you can find. Immerse yourself in the type of writing you want to do. Spend 80% of your time reading and 20% of your time writing “sequels” to the stories you have read.
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the p
It is inevitable. It happens every year. Hiding from it or ignoring it won’t make it go away. The dreaded company audit; there is no way around it, so companies must do their best to comply with the current standards. And to be able to prove that they are meeting those standards. The compliance regulations companies must strive to meet are HIPAA for the medical field and Sarbanes-Oxley regarding any company’s financial records.There are records management systems today that make the auditing process simple and painless. Each time there is activity within the records management system, the event is recorded to a log file. For example, when a medical record is updated by a doctor, the event is recorded, dated, and saved for future confirmation. If a company document is deleted from the records management system, that occurrence is noted and logged.Another advantage to using an auditing program in conjunction with your records management system is that in a sense, security is increased. In other wo
Today, the young man who asked the question is a highly-paid writer ... with a host of articles and books to his credit. -- Last time I spoke to him, he thanked me again for my simple advice.
With that said, I am now going to answer those of you who have persisted in asking me ...
How To Write Better Ad-Copy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the p
When you ask the right Joint Venture questions, you open the vault to riches. People like to talk about themselves, their goals and their problems. When we help them make their dreams come true and offer solutions for their problems, we all win and everyone makes money. Savvy Joint Venture Brokers know that it’s all about the right approach. Here are five powerful approaches that you can use, today, to make real money, real fast.1. What do I have to create, bring to you or offer you in order for you to write me a check for $2,000 per month / $10,000?2. What do you want, more than anything else, in your life and your business, and why?3. If I was to bring you business and customers that you don’t have and would not have had, what percentage of the gross sales would you offer me?4. If I could show you how to make money from your existing resources, with no cost or risk to yourself and without any time spent, would you share the resulting profits with me?5. If I could double the amount o
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
Read The Ads!
That’s right. -- If you are going to write an ad to sell your “fancy-dancy fishhooks,” gather together every ad you can find that offers fishhooks, fishing lures, fishing poles, or, even, fishing boats. -- Read them ... reread them ... and read them some more. -- Don’t even try to do any writing. Just read the ads!
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the p
The business people in smart clothing sit around a small table and sip their coffee chatting about everything from the latest mergers to their son’s little league game. Even though these people are enjoying themselves, they aren’t here to waste away their time in idle chat. Like true entrepreneurs they are here to further their businesses agendas. With each sip of coffee they get to know each other better and are able to make those special connections that result in either a sale or in a new friendship.Social clubs and charity organizations have been and will be more about networking then about whatever function where were started for. Each time a handshake is given it usually results in a short discussion about the type of work the parties are engaged in and an exchange of business cards. The crucial aspect of any socializing even is to raise your exposure.The more people you meet and the more times you give your card out and the more business you will receive. Socializing is one of the easiest and best
Again, you’re probably thinking, “That’s old hat. Everybody tells us to keep a swipe-file of ads offering products similar to our own, then use those ads to write our own ads.”
Wrong, again, copycat-litter-breathe! -- If you only use your swipe-file to makeup copycat ads, you will be committing ...
The Biggest Mistake Made By Beginning Ad-Copywriters!
Unfortunately, most beginning ad-copywriters take a successful ad ... offering a product similar to their own ... and simply change a few words in the headline, rewrite and rearrange the paragraphs, maybe put in an extra “bonus” of some kind, and try to use it to sell their product.
Think about it! -- That would be like copying “Moby Dick” by changing the whale to a great-white buffalo ... moving the action from the ocean to the great plains ... and making Captain Ahab a Buffalo Hunter with a missing arm. (Don’t laugh. It’s been done ... starring Charles Bronson, if memory serves.) -- No matter how well done, it would still only be an imperfect imitation.
In the business opportunity field, one of the most successful ads of all time was Joe Karbo’s “Lazy Man’s Way To Riches” ad. -- Can you imagine how many times that ad has been adapted, rearranged and enhanced to sell someone else’s opportunity information? -- Some of the adaptations may have had some success but, just a few weeks before he died, Joe Karbo himself lamented to me that none of his copycat-ads; copycatting his own ad, had ever been successful.
Do the same thing I told the young would-be writer to do to learn to write, spend 80% of your time “reading” ads offering products similar to your own. Then ...
Spend 20% of your time writing “sequels” to those ads.
The dictionary says a “sequel” is “A literary work complete in itself but continuing the narrative of an earlier work.”
Where most of the ads that just copycatted Joe Karbo’s “Lazy Man’s Way To Riches” ad were failures, or only had limited success, over the years I have written no less than five “sequel” ads that produced significant revenue for me. (One of them is the ad for my “How To STRIKE IT RICH” book.) -- I never tried to ‘copy’ Joe’s ad, just continue his narrative to a different conclusion ... my product.
Use your swipe-file the same way. -- Read and reread those ads until you have a complete story of the similar products being sold. Set those ads aside and don’t even think about looking at them while you write your own ad. -- Don’t try to ‘copy’ the ads you’ve read ...
Write a “sequel.”
Let your ad-copy continue from where the other ads ended.
If you aren’t happy with your first results, do it all over again ... read the ads again ... set them aside again ... write your “sequel” again. -- Keep looking for more and more ads offering similar products to add to your story line ... immerse yourself in those kinds of ads ... to the point of drowning in ad copy. Then, lay those ads aside and write you
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/1082/suggestyou-How-To-Write-Better-AdCopy.html">How To Write Better Ad-Copy</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/1082/suggestyou-How-To-Write-Better-AdCopy.html]How To Write Better Ad-Copy[/url]
Related Articles:
Attendance and Punctuality Cost Companies Big Money
Bookmark it:
|