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    Word of Mouth Works
    You can't deny it: word of mouth works.And the most fascinating things about WOM are the little stories, encounters and contexts in which it is spread. Me, I monitor my company's word of mouth in a WOM journal. (I suggest you do the same with your company.)Anyway, the WOM Gods have been good to me this year, so here are 11 recent encounters that have boosted sales, increased visibility and enhanced crediblity. Enjoy!JANUARY 18, 2006: Today I did an interview on my local FOX affiliate. How did I secure that spot? Well, the lead anchor for the network was getting his hairs cut by the fianc? of a client of mine. He was telling her a story about a nametag, which prompted her to spend several minutes telling him about my business.THE WORD: it's not about sneezers, mavens or specific people - everyone spreads WOM. Everyone. All
    be very wise to check the area that you are interested in to see what they yearly taxes are as some areas are very high compared to others. Depending on your age, and area, taxes could run anywhere from 500.00 per year up to thousands of dollars per year. By age, I mean that senior citizens get a huge tax break on property taxes.

    You can also lower property taxes by other means including farming. Check with their office to see what tax breaks you can get.

    You may be required to show proof of your inability to get credit elsewhere, verification of your income, any debts that you owe,and other pertinant information on the application such as plans, specifications, and cost estimates.

    How Do You Apply? F

    Minding Your Own Brand: If The Cake Is Bad - What Good Is The Frosting?
    At the end of a meal, I received a fortune cookie with a message that read “If the cake is bad, what good is the frosting?” After reading this fortune, I realized that I had discovered a phrase that summed up my entire brand development philosophy.All too often, companies approach brand development by just worrying about the frosting. They spend all their efforts focused only on what people see on the outside (corporate identities, marketing messages, product and service positioning, etc.) Companies have trouble realizing that if they don’t have the proper internal brand culture, customers may be wowed at first only to be disappointed by the bad taste that is left when employees deliver a less than promised brand experience.In order to develop a strong external brand, companies must first develop a strong internal brand. By utilizing organizational development
    The government provides loans to those individuals who have low to moderate income for permanent residence in rural areas. To qualify for these government loans is not that hard and the restrictions are small.

    The Federal agency that provides the loans for housing is: Rural Housing Service, (RHS)

    Their main objective is to assist very low, low-income, and moderate-income households so that they can get decent, safe, and modest housing as a permanent residence.

    The types of assistance they provide are "Direct Loans" or "Guaranteed / Insured Loans".

    Description for Uses and Use Restriction Reads:

    "Direct and guaranteed loans may be used to buy, build, or improve the applicant's permanent residence. New manufactured homes may be financed when they are on a permanent site, purchased from an approved dealer or contractor, and meet certain other requirements. Under very limited circumstances, homes may be re-financed with direct loans. Dwellings financed must be modest, decent, safe, and sanitary. The value of a home financed with a direct loan may not exceed the area limit. The property must be located in an eligible rural area. Assistance is available in the States, the Commonwealth of Puerto Rico, the U.S. Virgin Islands, Guam, American Samoa, the Commonwealth of Northern Mariana's, and the Trust Territories of the Pacific Islands. Direct loans are made at the interest rate specified in RD Instruction 440.1, Exhibit B (available in any Rural Development local office), and are repaid over 33 years or 38 years for applicants whose adjusted annual income does not exceed 60 percent of the area median income, if necessary to show repayment ability. Payment assistance is granted on direct loans to reduce the installment to an "effective interest rate" as low as one percent, depending on adjusted family income. Payment assistance is subject to recapture by the government when the customer no longer resides in the dwelling. There is no funding provided for deferred mortgage authority or loans for deferred mortgage assumptions. Guaranteed loans may be made to refinance either existing RHS Guaranteed Housing loans or RHS Section 502 Direct Housing loans. Guaranteed loans are amortized over 30 years. The interest rate is negotiated with the lender."

    The eligibility requirements are:

    "Applicants must have very low, low or moderate incomes. Very low-income is defined as below 50 percent of the area median income. Low-income is between 50 and 80 percent of AMI. Moderate income is below 115 percent of AMI. Families must be without adequate housing, but able to afford the housing payments, including principal, interest, taxes, and insurance (PITI). Qualifying repayment ratios are 29 percent for PITI to 41 percent for total debt. In addition, applicants must be unable to obtain credit elsewhere, yet have an acceptable credit history."

    It would be very wise to check the area that you are interested in to see what they yearly taxes are as some areas are very high compared to others. Depending on your age, and area, taxes could run anywhere from 500.00 per year up to thousands of dollars per year. By age, I mean that senior citizens get a huge tax break on property taxes.

    You can also lower property taxes by other means including farming. Check with their office to see what tax breaks you can get.

    You may be required to show proof of your inability to get credit elsewhere, verification of your income, any debts that you owe,and other pertinant information on the application such as plans, specifications, and cost estimates.

    How Do You Apply? Fo

    We're Off To See The Wizard, The Wonderful Wizard Of ...
    …Interaction, however before we do, let us review something recently written and published in Marketing Magazine, the author is Marc Ritson, Assistant Professor of Marketing at The London Business School."A pipe bursts in your house. When the local handyman arrives, he is carrying a large toolbox.Without even looking at the pipe, he opens the box to reveal only one tool: a hammer. He takes it out and brings it crashing down on the broken pipe - for an hour. With the pipe destroyed, he asks for ?100 and leaves.This provides an accurate analogy for the state of the marketing communications industry.The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-trick ponies.Advertising agencies still espouse solution
    ence. New manufactured homes may be financed when they are on a permanent site, purchased from an approved dealer or contractor, and meet certain other requirements. Under very limited circumstances, homes may be re-financed with direct loans. Dwellings financed must be modest, decent, safe, and sanitary. The value of a home financed with a direct loan may not exceed the area limit. The property must be located in an eligible rural area. Assistance is available in the States, the Commonwealth of Puerto Rico, the U.S. Virgin Islands, Guam, American Samoa, the Commonwealth of Northern Mariana's, and the Trust Territories of the Pacific Islands. Direct loans are made at the interest rate specified in RD Instruction 440.1, Exhibit B (available in any Rural Development local office), and are repaid over 33 years or 38 years for applicants whose adjusted annual income does not exceed 60 percent of the area median income, if necessary to show repayment ability. Payment assistance is granted on direct loans to reduce the installment to an "effective interest rate" as low as one percent, depending on adjusted family income. Payment assistance is subject to recapture by the government when the customer no longer resides in the dwelling. There is no funding provided for deferred mortgage authority or loans for deferred mortgage assumptions. Guaranteed loans may be made to refinance either existing RHS Guaranteed Housing loans or RHS Section 502 Direct Housing loans. Guaranteed loans are amortized over 30 years. The interest rate is negotiated with the lender."

    The eligibility requirements are:

    "Applicants must have very low, low or moderate incomes. Very low-income is defined as below 50 percent of the area median income. Low-income is between 50 and 80 percent of AMI. Moderate income is below 115 percent of AMI. Families must be without adequate housing, but able to afford the housing payments, including principal, interest, taxes, and insurance (PITI). Qualifying repayment ratios are 29 percent for PITI to 41 percent for total debt. In addition, applicants must be unable to obtain credit elsewhere, yet have an acceptable credit history."

    It would be very wise to check the area that you are interested in to see what they yearly taxes are as some areas are very high compared to others. Depending on your age, and area, taxes could run anywhere from 500.00 per year up to thousands of dollars per year. By age, I mean that senior citizens get a huge tax break on property taxes.

    You can also lower property taxes by other means including farming. Check with their office to see what tax breaks you can get.

    You may be required to show proof of your inability to get credit elsewhere, verification of your income, any debts that you owe,and other pertinant information on the application such as plans, specifications, and cost estimates.

    How Do You Apply? F

    Investors in Your Business - Are They the Best Solution for Your Funding Problems?
    When looking for investors in a new business – I usually suggest that you go first seek out any grants or government assistance that your state, county or country offer – as this money is often subsidized and easier to obtain for a new business.Your next stop would be the bank. They will be seeking to lend you money that is secured on some kind of collateral. A business loan is more usually for 2 – 5 years. A bank will not generally want to get involved with your business – just some confirmation that they will get their money back with interest.The next port of call is an investor. Now these people are totally different to banks – in that that are actually investing in you and your business and they often want to get involved with your business as well. So let’s analyze this a little more. What are investors looking for? * In yo
    hibit B (available in any Rural Development local office), and are repaid over 33 years or 38 years for applicants whose adjusted annual income does not exceed 60 percent of the area median income, if necessary to show repayment ability. Payment assistance is granted on direct loans to reduce the installment to an "effective interest rate" as low as one percent, depending on adjusted family income. Payment assistance is subject to recapture by the government when the customer no longer resides in the dwelling. There is no funding provided for deferred mortgage authority or loans for deferred mortgage assumptions. Guaranteed loans may be made to refinance either existing RHS Guaranteed Housing loans or RHS Section 502 Direct Housing loans. Guaranteed loans are amortized over 30 years. The interest rate is negotiated with the lender."

    The eligibility requirements are:

    "Applicants must have very low, low or moderate incomes. Very low-income is defined as below 50 percent of the area median income. Low-income is between 50 and 80 percent of AMI. Moderate income is below 115 percent of AMI. Families must be without adequate housing, but able to afford the housing payments, including principal, interest, taxes, and insurance (PITI). Qualifying repayment ratios are 29 percent for PITI to 41 percent for total debt. In addition, applicants must be unable to obtain credit elsewhere, yet have an acceptable credit history."

    It would be very wise to check the area that you are interested in to see what they yearly taxes are as some areas are very high compared to others. Depending on your age, and area, taxes could run anywhere from 500.00 per year up to thousands of dollars per year. By age, I mean that senior citizens get a huge tax break on property taxes.

    You can also lower property taxes by other means including farming. Check with their office to see what tax breaks you can get.

    You may be required to show proof of your inability to get credit elsewhere, verification of your income, any debts that you owe,and other pertinant information on the application such as plans, specifications, and cost estimates.

    How Do You Apply? F

    5 Tips To Structure A Website That Works
    A lot of emphasis has been put on website layout recently including whether to use tables or CSS, flash or javascript which has left the the basics of website structure in the dark a little bit. It seems with all the hype of CSS and other new technologies people have stopped talking about the best way to structure their site. Now I believe that there is no single rule to website structure, but there are a few basic principles to follow if you want your site to work. Using these rules will help you to have a solid, usable structure to your site whilst being free enough to express your creativeness.Rule number 1 - always start with the user in mind.This has to be the most important rule. It sounds simple but once you get your head stuck into the design process, you can lose your focus on the structure. Websites are so much different to traditional methods of com
    t Housing loans. Guaranteed loans are amortized over 30 years. The interest rate is negotiated with the lender."

    The eligibility requirements are:

    "Applicants must have very low, low or moderate incomes. Very low-income is defined as below 50 percent of the area median income. Low-income is between 50 and 80 percent of AMI. Moderate income is below 115 percent of AMI. Families must be without adequate housing, but able to afford the housing payments, including principal, interest, taxes, and insurance (PITI). Qualifying repayment ratios are 29 percent for PITI to 41 percent for total debt. In addition, applicants must be unable to obtain credit elsewhere, yet have an acceptable credit history."

    It would be very wise to check the area that you are interested in to see what they yearly taxes are as some areas are very high compared to others. Depending on your age, and area, taxes could run anywhere from 500.00 per year up to thousands of dollars per year. By age, I mean that senior citizens get a huge tax break on property taxes.

    You can also lower property taxes by other means including farming. Check with their office to see what tax breaks you can get.

    You may be required to show proof of your inability to get credit elsewhere, verification of your income, any debts that you owe,and other pertinant information on the application such as plans, specifications, and cost estimates.

    How Do You Apply? F

    Tips for Collecting Past Due Accounts Receivable
    During a consultation with one of my clients this week, he proudly stated, "Greg, our past due accounts receivable are down from over $100,000 in October to less than $30,000 at year end! I still can’t believe what a difference those simple steps made in our collection process.” Later the same day, I spoke with a prospect who told me that more than half of his current past dues were more than 120 days. “I’ve tried everything I know to try. I’m just going to have to start beating the bushes for more business or I’m not going to make it." If both continue down the same path, which one do you think will be the most successful?My client has been very busy over the last few months taking action so he would NOT be in this position. Unfortunately, the second owner is typical of many business owners today. Complacency when things are going well can be an absolute killer.
    be very wise to check the area that you are interested in to see what they yearly taxes are as some areas are very high compared to others. Depending on your age, and area, taxes could run anywhere from 500.00 per year up to thousands of dollars per year. By age, I mean that senior citizens get a huge tax break on property taxes.

    You can also lower property taxes by other means including farming. Check with their office to see what tax breaks you can get.

    You may be required to show proof of your inability to get credit elsewhere, verification of your income, any debts that you owe,and other pertinant information on the application such as plans, specifications, and cost estimates.

    How Do You Apply? For direct loans, application is made at the Rural Development field office serving the county where the dwelling is or will be located. For guaranteed loans, application is made to a participting lender. This program is excluded from coverage under OMB Circular No. A-110.

    Rural Development field offices have the authority to approve most Direct loan requests. The processing of guaranteed loans will vary from State to State. You will need to contact the Rural Development State Office in your area. It will be listed in your local telephone directory.

    If no backlog exists, decisions on direct loan applications are made within 30 to 60 days. Requests for guarantee loans are acted upon in 3 days.

    The time it takes to get approved or disapproved can range anywhere from 30 days to 60 days depending on the availablity of funds and whether or not the application was filed while a backlog of applications are present. For guarantees, a decision is required within 3 days of loan package submission by the approved lender.

    You CAN appeal if you are denied the loan or loan guarantee: "Agency regulations providing customers with the rights for an informal review, mediation or alternative dispute resolution (ADR), or appeal to the National Appeals Division (NAD) are contained in 7 CFR Part 3550. NAD regulations are found at 7 CFR Part 11. Requests for an informal review, mediation and ADR must be received within 30 days from the date of the adverse decision. Requests for an appeal to NAD must be received within 30 days of receipt of the adverse decision."

    You can also reapply at any time.

    This assistance is available throughout the year by means of quarterly allocations. Funds may be given at the loan closing or they may be deposited in the bank account for purchase of a building site, and purchase or repair of a dwelling, or in multiple advances for construction. For guaranteed loans, funds are distributed after all the work has been completed.

    Just so you know, the applications for direct loans far exceed available funding. There's usually a waiting list if you want direct loan funding for a home.

    You are not required to, but you should keep copies of any of your loan related documents.

    Range and Average of Financial Assistance From $1,000 to $105,000; an average of $73,350 for 502 direct loans, and 93,000 for guaranteed loans. Loans in high cost areas may be higher.

    Literature and Guidelines: 7 CFR Part 3550 "Direct Single Family Housing Loans and Grants." For guaranteed loans, 1980-D "Subpart D -Rural Housing Loans."

    You can contact their offices here:

    For Your Local Office:
    They will be listed under United States Department of Agriculture for Rural Development in your local phone directory. If you can't find their listing, you can contact the Rural Development State Office on the web here:

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