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    Profiting from Terrible Keyword Supply and Demand Ratios
    Copyright 2004 Brian KindsvaterOne of the recent fads is to search for keywords and niches based on an R/S Ratio. The 'R' is the number of websites found with that keyword as reported by a search engine search (the supply), and the 'S' is the number of searches on that keyword (the demand).Here is How This WorksIn fantasy land the number of searches would be 100,000 and the number of websites would be 1 (your website), resulting in an R/S ratio of .00001.In reality, the number of found websites is about 1,000,000 and the number of searches is
    e total expense ratio. I will always come back to the principle that the most reliable way of tweaking your mutual fund performance is to pick funds with low expenses and low turnover.

    Most of the fund companies employing this method also have in-house advisory or brokerage services. Surprise, surprise. The real reason they love this method is that sales charges lead to immediate money for them. In theory, they are correct is saying that long-term horizons will make the loaded funds cheaper. However, let me be clear on this point, because I came from this culture myself. In a few months, or years, they are going to call you up again to advise you to switch funds, and ding you again. It sickens me. Really.

    There Is A Better Way

    To me, there are three sup

    How to Handle the Price Objection
    When your prospect asks you about the price of your product or service, what's important is not that you tell them, but rather what happens next. Ask yourself, “What do you say after you give them the price?" 80% of your competition either:1) Remain silent, waiting for them to ask another question 2) Keep pitching their product or service. 3) Move onto another qualifying question.Guess what? All these responses are wrong. If you do any of these, you're missing a golden opportunity to find out where your prospect stands in regards to budget.
    If most people can not easily explain how they are getting charged for services, you can almost always bank on a rip-off in your midst. Such is the case with many mutual funds and their "fund classes". Just like when a corporation offers up shenanigans like "super-voting" shares, grab your wallet.

    Get this. The same organization with the same portfolio and same manager can have "A" class, "B" class, and "C" class shares. In some extreme cases they can also have "D", "E", "Z", and more, but these are rare and we will not go into them here.

    "A" shares generally refer to the shares that have a front end "load" or sales charge. This is normally in the 3-5 percent range. This means that 3-5 percent of your investment comes off the top before it is even invested. Your $100k investment just became $97k with a 3% sales load. This sales charge is often split with the financial adviser, mutual fund supermarket, or other intermediary who placed you in this fund. Oft maligned, load funds are not always the worst possible solution. In many cases, the ongoing management fee that is charged every year is often lower for the "A" shares. If you intend to hold the fund for a long period of time, then this might actually be the cheapest way to go. More on this later.

    "B" shares waive the front end load, but instead employ a contingent deferred sales charge (CDSC), or a back end load. In plain English, this means that you are not charged up front, but if you redeem your shares from the fund, you may face a sales charge. The most prevalent CDSC's are those that are reduced or phased-out over time, say seven years. If you hold the fund for seven years or longer in this example, you pay no front end or back end load. Why the complexity? The aforementioned intermediaries are likely to want their vigorish up front, so the fund obliges them, but wants to make sure they will get their money back from you. Placing these onerous restrictions enables the fund to at least cover their out-of-pocket expense for recruiting you. Again, "B" shares can be the cheapest alternative for a specific fund if you have a long-term horizon.

    "C" shares have neither a front end nor back end load. However, it is likely that if a fund has this alphabet soup in the first place, the ongoing management fee is going to be higher than the "A" or "B" shares. Therefore, while every penny of your investment is put to work right away, over a long investment horizon, you may be paying more.

    Which Class is Right For You?

    With very few exceptions and for several reasons, the answer to this question is none of these classes are right for you. In fact, if you are presented with these fund options, you are likely getting hosed by your investment adviser. The reasons these classes exist is so that fund companies and advisers, two fiduciaries who are obligated to have your best interests foremost, can arrange how to split up your money. I am a firm believer that, in that circumstance, your interests will not be put first. By and large, the funds that employ these practices have a higher than average total expense ratio. I will always come back to the principle that the most reliable way of tweaking your mutual fund performance is to pick funds with low expenses and low turnover.

    Most of the fund companies employing this method also have in-house advisory or brokerage services. Surprise, surprise. The real reason they love this method is that sales charges lead to immediate money for them. In theory, they are correct is saying that long-term horizons will make the loaded funds cheaper. However, let me be clear on this point, because I came from this culture myself. In a few months, or years, they are going to call you up again to advise you to switch funds, and ding you again. It sickens me. Really.

    There Is A Better Way

    To me, there are three supe

    Getting Out of the Debt Trap
    LAST time we talked about the financial travails of one Stacy Fentress, whose credit card experiences cost her time with her boyfriend and a US $75,000 debt to settle. Thankfully through help from the Consumer Credit Counseling Service, she can pay that debt in five year’s time.Still, five years time is a long time though not quite exactly a lifetime for some like Fentress who had been given a new financial lease on life. But then she is not alone.A “Debt Today” article published online by CNN cited a Federal Reserve Board report that said more than half of
    our $100k investment just became $97k with a 3% sales load. This sales charge is often split with the financial adviser, mutual fund supermarket, or other intermediary who placed you in this fund. Oft maligned, load funds are not always the worst possible solution. In many cases, the ongoing management fee that is charged every year is often lower for the "A" shares. If you intend to hold the fund for a long period of time, then this might actually be the cheapest way to go. More on this later.

    "B" shares waive the front end load, but instead employ a contingent deferred sales charge (CDSC), or a back end load. In plain English, this means that you are not charged up front, but if you redeem your shares from the fund, you may face a sales charge. The most prevalent CDSC's are those that are reduced or phased-out over time, say seven years. If you hold the fund for seven years or longer in this example, you pay no front end or back end load. Why the complexity? The aforementioned intermediaries are likely to want their vigorish up front, so the fund obliges them, but wants to make sure they will get their money back from you. Placing these onerous restrictions enables the fund to at least cover their out-of-pocket expense for recruiting you. Again, "B" shares can be the cheapest alternative for a specific fund if you have a long-term horizon.

    "C" shares have neither a front end nor back end load. However, it is likely that if a fund has this alphabet soup in the first place, the ongoing management fee is going to be higher than the "A" or "B" shares. Therefore, while every penny of your investment is put to work right away, over a long investment horizon, you may be paying more.

    Which Class is Right For You?

    With very few exceptions and for several reasons, the answer to this question is none of these classes are right for you. In fact, if you are presented with these fund options, you are likely getting hosed by your investment adviser. The reasons these classes exist is so that fund companies and advisers, two fiduciaries who are obligated to have your best interests foremost, can arrange how to split up your money. I am a firm believer that, in that circumstance, your interests will not be put first. By and large, the funds that employ these practices have a higher than average total expense ratio. I will always come back to the principle that the most reliable way of tweaking your mutual fund performance is to pick funds with low expenses and low turnover.

    Most of the fund companies employing this method also have in-house advisory or brokerage services. Surprise, surprise. The real reason they love this method is that sales charges lead to immediate money for them. In theory, they are correct is saying that long-term horizons will make the loaded funds cheaper. However, let me be clear on this point, because I came from this culture myself. In a few months, or years, they are going to call you up again to advise you to switch funds, and ding you again. It sickens me. Really.

    There Is A Better Way

    To me, there are three sup

    Seven Common Causes of Business Failure
    It is very important to identify and analyze why certain businesses fail, so that we can learn from their mistakes and take guidance from the successful ones.Many businesses fail because of some common causes which many entrepreneurs ignore at the onset of the business. These causes should be studied in depth because no university course gives you enough matter to study, on topics such as this. The most common causes of business failure are:1. Laying more emphasis on product, rather than market and marketing The requirement to identify a market for your
    CDSC's are those that are reduced or phased-out over time, say seven years. If you hold the fund for seven years or longer in this example, you pay no front end or back end load. Why the complexity? The aforementioned intermediaries are likely to want their vigorish up front, so the fund obliges them, but wants to make sure they will get their money back from you. Placing these onerous restrictions enables the fund to at least cover their out-of-pocket expense for recruiting you. Again, "B" shares can be the cheapest alternative for a specific fund if you have a long-term horizon.

    "C" shares have neither a front end nor back end load. However, it is likely that if a fund has this alphabet soup in the first place, the ongoing management fee is going to be higher than the "A" or "B" shares. Therefore, while every penny of your investment is put to work right away, over a long investment horizon, you may be paying more.

    Which Class is Right For You?

    With very few exceptions and for several reasons, the answer to this question is none of these classes are right for you. In fact, if you are presented with these fund options, you are likely getting hosed by your investment adviser. The reasons these classes exist is so that fund companies and advisers, two fiduciaries who are obligated to have your best interests foremost, can arrange how to split up your money. I am a firm believer that, in that circumstance, your interests will not be put first. By and large, the funds that employ these practices have a higher than average total expense ratio. I will always come back to the principle that the most reliable way of tweaking your mutual fund performance is to pick funds with low expenses and low turnover.

    Most of the fund companies employing this method also have in-house advisory or brokerage services. Surprise, surprise. The real reason they love this method is that sales charges lead to immediate money for them. In theory, they are correct is saying that long-term horizons will make the loaded funds cheaper. However, let me be clear on this point, because I came from this culture myself. In a few months, or years, they are going to call you up again to advise you to switch funds, and ding you again. It sickens me. Really.

    There Is A Better Way

    To me, there are three sup

    MySpace UnRavelled
    Twice as many members as Ebay and it is said that a quarter million new accounts are created each and every day. MySpace was originally created for garage bands as a way to network with other bands but this changed quickly as there are now over 10,000 groups each which would cater to a different Genre. I have seen a lot of books out there about this Social Networking phenomenon but most of them are guides for the parents of MySpacers and how they can protect their children. With as many members as there are I am still shocked at the so few of books for this at the local b
    an the "A" or "B" shares. Therefore, while every penny of your investment is put to work right away, over a long investment horizon, you may be paying more.

    Which Class is Right For You?

    With very few exceptions and for several reasons, the answer to this question is none of these classes are right for you. In fact, if you are presented with these fund options, you are likely getting hosed by your investment adviser. The reasons these classes exist is so that fund companies and advisers, two fiduciaries who are obligated to have your best interests foremost, can arrange how to split up your money. I am a firm believer that, in that circumstance, your interests will not be put first. By and large, the funds that employ these practices have a higher than average total expense ratio. I will always come back to the principle that the most reliable way of tweaking your mutual fund performance is to pick funds with low expenses and low turnover.

    Most of the fund companies employing this method also have in-house advisory or brokerage services. Surprise, surprise. The real reason they love this method is that sales charges lead to immediate money for them. In theory, they are correct is saying that long-term horizons will make the loaded funds cheaper. However, let me be clear on this point, because I came from this culture myself. In a few months, or years, they are going to call you up again to advise you to switch funds, and ding you again. It sickens me. Really.

    There Is A Better Way

    To me, there are three sup

    Search Engine Optimization & Pay-Per-Click Campaigns - What is Your ROI?
    AS a SEM Expert, I have personally seen many clients investing their huge sum in Search Engine Optimization and PPC campaigns. To my surprise, these companies survived hardly a year or two.I was curious to know, why these clients have lost their businesses. So, I started studying their business and the campaigns they conducted to increase there businesses.I started with personal interaction with these clients. I asked them, what was the reason for the business failure? And they told me only one thing “High Investments and low Returns”.This is a normal
    e total expense ratio. I will always come back to the principle that the most reliable way of tweaking your mutual fund performance is to pick funds with low expenses and low turnover.

    Most of the fund companies employing this method also have in-house advisory or brokerage services. Surprise, surprise. The real reason they love this method is that sales charges lead to immediate money for them. In theory, they are correct is saying that long-term horizons will make the loaded funds cheaper. However, let me be clear on this point, because I came from this culture myself. In a few months, or years, they are going to call you up again to advise you to switch funds, and ding you again. It sickens me. Really.

    There Is A Better Way

    To me, there are three superior approaches than buying class-laden funds, and only one of them involves a shameless self-promotion. :-) First, there are dozens of well managed, low cost, actively managed funds. Your adviser will not mention these, because he does not get paid for selling them to you. Second, I keep coming back to indexing and index funds. They are mostly low-cost, low turnover, and class-free. The principle mentioned above explains why I prefer this method over the former. Third, folio investing offers the benefit of zero cost, long holding period, tax advantage, and social screening. First Sustainable's program enables investors to, in effect, create their own mutual fund, based on their long term needs and social criteria.

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