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    Defining Online Branding - Part 4 - Color Psychology
    Color Psychology and BrandingColor is probably one of the most powerful psychological tools and we are often not even aware of its power. If you didn’t know it by now, the industrial psychology has a special field that studies the in-depth psychology of color.Color is a very important factor in online branding, not solely for logos, but for web graphics in general. A simple shade of red could either send a good, positive message or generate an aggressive state of mind. To put it clear: color drives emotions and emotions are the most important factor in decision-making.Color psychology is rather hard to define when we consider cultural differences, personal beliefs and subjective meanings. But some general aspects might help you in choosing the right colors for online branding.First of all for a business website you should avoid dark backgrounds, especially black. It is true that dark backgrounds, when used wisely, might create
    d unsecured loan, revolving credit (credit card) and other debt information, as well as payment history. It may include information from public record sources such as judgments, liens, and bankruptcies.

    · Used to gauge a candidate’s fiscal responsibility and financial pressures.

    · May also include information from the less expensive Social Security Trace.

    FEDERAL AND STATE LICENSE VERIFICATION-
    Used when an applicant must have a license for the job. Verifies the validity, type and status of required licensing.

    · Complaints and administrative actions regarding licensed individuals may also be available.

    · Required element in the defense of negligent hiring claims.

    HONESTY, ATTITUDE AND PERSONALITY TESTING-
    Although not a background or reference investigation, these tests have a definite place in the pre-hire process. These surveys measure a candidate’s attitude regarding honesty, ethics, substance abuse, reliability, work and supervisors.

    · These test typically cost between $6-$10 per candidate.

    · Over 45%

    Soft Skills - The New E2B (Employee to Business) Tool
    Soft skills are rapidly evolving as a key tool to enhance an individual's acceptability in an organisation.Research indicates that apart from academic background, qualification ratings, technical strength and suitable body language, soft skills are fast becoming strong contenders for gaining employer approval.Employees/prospective employees can be strong technically and probably extremely good wrt performance outcomes, but the ones who are rated the most amicable, usually win.This obviously does not mean that one should dump quality work and spend time improving their ratings on opinion polls to scale high on the popularity charts,but at the same time reiterates the strength of words like team spirit, social grace and business etiquette.These are some basic soft skills which give you a decided edge!Confidence-Be high on self confidence with high self esteem.Adaptibility-Flexibility based on different work environments.Interpersonal skills-Know your people skills,handle people the right
    Reference and background inquiries allow an employer to verify information provided by the applicant. Companies who make proper and judicious use of the information gathered as a result of a thorough background investigation typically reduce exposure to employee fraud, theft, embezzlement, turnover, unqualified employees, negligent hiring claims and violence in the workplace.

    The following are the most important aspects that makeup a background investigation. Additionally, how the information can be used to significantly reduce employee difficulties and employment litigation is also discussed:

    EMPLOYER REFERENCES-
    Checking past employers is used primarily to verify information provided by the applicant on resumes and applications such as dates of employment, job title, compensation, reasons for separation, and re-hire status. With even a small amount of information provided by a past or current employer, you may be able to gauge an applicant’s skill, ability and honesty or perhaps areas such as attendance problems, violent behavior, and manageability.

    · Required element in the defense of negligent hiring claims (regardless of whether or not the reference shares information).

    EDUCATION VERIFICATION-
    An important integrity check. Surveys suggest that as many as 1 in 3 resumes and applications contain inaccurate education assertions and that more than 500,000 Americans have bought their academic degrees. This area contains the second highest rate of inaccuracy, behind salary. This check verifies education commiserate with position requirements.

    · This is one of the easiest checks to pursue.

    · This may include industry specific certifications and other non-degree-oriented training.

    PERSONAL AND PROFESSIONAL REFERENCES-
    Similar to screening employer references and great for gaining an insight into some personality traits of the applicant.

    · Addresses of friends and family that are in other states, or are otherwise a great distance away, may also indicate that the candidate had lived in that area. This is important regarding criminal record checks.

    DEPARTMENT OF MOTOR VEHICLE REPORTS-
    May verify the type, status, validity, and restrictions of the applicant’s driver’s license. Can also be used to verify information provided by the candidate such as current address, date of birth and license endorsements.

    · Essential if the applicant will drive on company time or use company vehicles.

    · May indicate a history of substance abuse.

    · Required element in the defense of negligent hiring claims.

    SOCIAL SECURITY NUMBER TRACE-
    A specialized report that may indicate a social security number’s validity or uncover aliases and other people using the same number. Generally includes a candidate’s current and previously reported addresses for comparison to an application.

    · Previous addresses should be used in the criminal history check.

    · Required element in defense of negligent hiring claims.

    CRIMINAL BACKGROUND CHECKS-
    Make a thorough criminal background check. It is not uncommon for employers to be sued for an employee’s illegal acts. Do not check arrest histories, only records of criminal convictions. Compare to application to determine a candidate’s honesty. You should not immediately disqualify a candidate for convictions, unless they are not included on the application. Convictions must recent and job related (i.e. driver applicant with a DWI conviction or a retail candidate convicted of shoplifting or theft).

    The criminal background check is essential in considering a candidate’s character, integrity, history of violent behavior, and suitability for the job. It is best to visit the appropriate county’s Clerk of Court criminal records office in person but you can also reach them by phone, fax, computer or mail.

    · Past performance is indicative of future results.

    · Required element in the defense of negligent hiring claims.

    · If you should find information that causes you not to hire an individual, keep a copy for your records.

    PRE-EMPLOYMENT CREDIT CHECK-
    Also called a PEER report by credit reporting bureaus. This report is similar to a standard consumer credit report. It may contain secured and unsecured loan, revolving credit (credit card) and other debt information, as well as payment history. It may include information from public record sources such as judgments, liens, and bankruptcies.

    · Used to gauge a candidate’s fiscal responsibility and financial pressures.

    · May also include information from the less expensive Social Security Trace.

    FEDERAL AND STATE LICENSE VERIFICATION-
    Used when an applicant must have a license for the job. Verifies the validity, type and status of required licensing.

    · Complaints and administrative actions regarding licensed individuals may also be available.

    · Required element in the defense of negligent hiring claims.

    HONESTY, ATTITUDE AND PERSONALITY TESTING-
    Although not a background or reference investigation, these tests have a definite place in the pre-hire process. These surveys measure a candidate’s attitude regarding honesty, ethics, substance abuse, reliability, work and supervisors.

    · These test typically cost between $6-$10 per candidate.

    · Over 45% o

    Size Does Matter
    In the arena of marketing, the weapon of choice is always advertising. Only through advertising can the target market know about your product, what it can offer and what edge it has above other brands, products or services in the same category.Advertising is the tool to use, which will educate the customer about your offer. Without a means to let the customer know about your unique selling proposition, all your efforts will not be able to reach its full potential in sales and revenue for your business.Given this fact, at this point you may be scratching your head and thinking to yourself that advertising doesn't work because perhaps you have been advertising your business, product or service and yet the results of your efforts are only marginal.If this is the case, it is important to ask yourself at this point what method of advertising have you been employing? Have you been spreading your advertising efforts too thinly among many different methods that haven't really been showing you desired results
    ility.

    · Required element in the defense of negligent hiring claims (regardless of whether or not the reference shares information).

    EDUCATION VERIFICATION-
    An important integrity check. Surveys suggest that as many as 1 in 3 resumes and applications contain inaccurate education assertions and that more than 500,000 Americans have bought their academic degrees. This area contains the second highest rate of inaccuracy, behind salary. This check verifies education commiserate with position requirements.

    · This is one of the easiest checks to pursue.

    · This may include industry specific certifications and other non-degree-oriented training.

    PERSONAL AND PROFESSIONAL REFERENCES-
    Similar to screening employer references and great for gaining an insight into some personality traits of the applicant.

    · Addresses of friends and family that are in other states, or are otherwise a great distance away, may also indicate that the candidate had lived in that area. This is important regarding criminal record checks.

    DEPARTMENT OF MOTOR VEHICLE REPORTS-
    May verify the type, status, validity, and restrictions of the applicant’s driver’s license. Can also be used to verify information provided by the candidate such as current address, date of birth and license endorsements.

    · Essential if the applicant will drive on company time or use company vehicles.

    · May indicate a history of substance abuse.

    · Required element in the defense of negligent hiring claims.

    SOCIAL SECURITY NUMBER TRACE-
    A specialized report that may indicate a social security number’s validity or uncover aliases and other people using the same number. Generally includes a candidate’s current and previously reported addresses for comparison to an application.

    · Previous addresses should be used in the criminal history check.

    · Required element in defense of negligent hiring claims.

    CRIMINAL BACKGROUND CHECKS-
    Make a thorough criminal background check. It is not uncommon for employers to be sued for an employee’s illegal acts. Do not check arrest histories, only records of criminal convictions. Compare to application to determine a candidate’s honesty. You should not immediately disqualify a candidate for convictions, unless they are not included on the application. Convictions must recent and job related (i.e. driver applicant with a DWI conviction or a retail candidate convicted of shoplifting or theft).

    The criminal background check is essential in considering a candidate’s character, integrity, history of violent behavior, and suitability for the job. It is best to visit the appropriate county’s Clerk of Court criminal records office in person but you can also reach them by phone, fax, computer or mail.

    · Past performance is indicative of future results.

    · Required element in the defense of negligent hiring claims.

    · If you should find information that causes you not to hire an individual, keep a copy for your records.

    PRE-EMPLOYMENT CREDIT CHECK-
    Also called a PEER report by credit reporting bureaus. This report is similar to a standard consumer credit report. It may contain secured and unsecured loan, revolving credit (credit card) and other debt information, as well as payment history. It may include information from public record sources such as judgments, liens, and bankruptcies.

    · Used to gauge a candidate’s fiscal responsibility and financial pressures.

    · May also include information from the less expensive Social Security Trace.

    FEDERAL AND STATE LICENSE VERIFICATION-
    Used when an applicant must have a license for the job. Verifies the validity, type and status of required licensing.

    · Complaints and administrative actions regarding licensed individuals may also be available.

    · Required element in the defense of negligent hiring claims.

    HONESTY, ATTITUDE AND PERSONALITY TESTING-
    Although not a background or reference investigation, these tests have a definite place in the pre-hire process. These surveys measure a candidate’s attitude regarding honesty, ethics, substance abuse, reliability, work and supervisors.

    · These test typically cost between $6-$10 per candidate.

    · Over 45%

    Hospital Job Offer Excellent Pay And Benefits When Compared To Other Entry-Level Jobs
    If you are searching for a job, an excellent place to put your application is in a hospital. Hospitals hire a lot more than just registered nurses, doctors and pharmacist. Hospitals have need for every type of worker just as other corporations do.Hospital jobs usually pay a higher rate for entry-level positions. Many hospital jobs are union. Another benefit of working for a hospital is health care. Hospital jobs usually offer the best health care benefits because these benefits must be comparable to the benefits afforded the professional staff which is comprised of Doctors and Nurses.Hospital jobs offer employee benefits that are equal or better than the majority of other industries. The benefit programs are constantly being reviewed to provide a high level employee retention program. With nursing shortages and doctor retention problems, hospitals realize that they need to provide the best in health care benefits for their employees.Whether you are trained as a secretary, IT professional or hav
    T OF MOTOR VEHICLE REPORTS-
    May verify the type, status, validity, and restrictions of the applicant’s driver’s license. Can also be used to verify information provided by the candidate such as current address, date of birth and license endorsements.

    · Essential if the applicant will drive on company time or use company vehicles.

    · May indicate a history of substance abuse.

    · Required element in the defense of negligent hiring claims.

    SOCIAL SECURITY NUMBER TRACE-
    A specialized report that may indicate a social security number’s validity or uncover aliases and other people using the same number. Generally includes a candidate’s current and previously reported addresses for comparison to an application.

    · Previous addresses should be used in the criminal history check.

    · Required element in defense of negligent hiring claims.

    CRIMINAL BACKGROUND CHECKS-
    Make a thorough criminal background check. It is not uncommon for employers to be sued for an employee’s illegal acts. Do not check arrest histories, only records of criminal convictions. Compare to application to determine a candidate’s honesty. You should not immediately disqualify a candidate for convictions, unless they are not included on the application. Convictions must recent and job related (i.e. driver applicant with a DWI conviction or a retail candidate convicted of shoplifting or theft).

    The criminal background check is essential in considering a candidate’s character, integrity, history of violent behavior, and suitability for the job. It is best to visit the appropriate county’s Clerk of Court criminal records office in person but you can also reach them by phone, fax, computer or mail.

    · Past performance is indicative of future results.

    · Required element in the defense of negligent hiring claims.

    · If you should find information that causes you not to hire an individual, keep a copy for your records.

    PRE-EMPLOYMENT CREDIT CHECK-
    Also called a PEER report by credit reporting bureaus. This report is similar to a standard consumer credit report. It may contain secured and unsecured loan, revolving credit (credit card) and other debt information, as well as payment history. It may include information from public record sources such as judgments, liens, and bankruptcies.

    · Used to gauge a candidate’s fiscal responsibility and financial pressures.

    · May also include information from the less expensive Social Security Trace.

    FEDERAL AND STATE LICENSE VERIFICATION-
    Used when an applicant must have a license for the job. Verifies the validity, type and status of required licensing.

    · Complaints and administrative actions regarding licensed individuals may also be available.

    · Required element in the defense of negligent hiring claims.

    HONESTY, ATTITUDE AND PERSONALITY TESTING-
    Although not a background or reference investigation, these tests have a definite place in the pre-hire process. These surveys measure a candidate’s attitude regarding honesty, ethics, substance abuse, reliability, work and supervisors.

    · These test typically cost between $6-$10 per candidate.

    · Over 45%

    Audit Jobs Overview and Requirements
    In order to attract the best and brightest of those newly qualified to take audit positions – both internal and external – companies are going to have to come up with more money. A major survey of HR professionals at the Big Four firms and recruitment firms states that salaries for entry level audit jobs will increase up to 25% over the next two to three years. All this has taken positions in audit out of the back office and made audit jobs some of the most hotly recruited positions out there.External auditors are charged with looking over the accounts and business dealings of firms to which they are contracted and ensuring that their practices meet all the legal compliance standards. They check that the financial accounts present a ‘true and reasonable’ picture of the firm’s position, and show the profit or loss for the year. Those in internal audit jobs have the task of ensuring that their firm is in compliance with increasingly complex regulations and standards
    cords of criminal convictions. Compare to application to determine a candidate’s honesty. You should not immediately disqualify a candidate for convictions, unless they are not included on the application. Convictions must recent and job related (i.e. driver applicant with a DWI conviction or a retail candidate convicted of shoplifting or theft).

    The criminal background check is essential in considering a candidate’s character, integrity, history of violent behavior, and suitability for the job. It is best to visit the appropriate county’s Clerk of Court criminal records office in person but you can also reach them by phone, fax, computer or mail.

    · Past performance is indicative of future results.

    · Required element in the defense of negligent hiring claims.

    · If you should find information that causes you not to hire an individual, keep a copy for your records.

    PRE-EMPLOYMENT CREDIT CHECK-
    Also called a PEER report by credit reporting bureaus. This report is similar to a standard consumer credit report. It may contain secured and unsecured loan, revolving credit (credit card) and other debt information, as well as payment history. It may include information from public record sources such as judgments, liens, and bankruptcies.

    · Used to gauge a candidate’s fiscal responsibility and financial pressures.

    · May also include information from the less expensive Social Security Trace.

    FEDERAL AND STATE LICENSE VERIFICATION-
    Used when an applicant must have a license for the job. Verifies the validity, type and status of required licensing.

    · Complaints and administrative actions regarding licensed individuals may also be available.

    · Required element in the defense of negligent hiring claims.

    HONESTY, ATTITUDE AND PERSONALITY TESTING-
    Although not a background or reference investigation, these tests have a definite place in the pre-hire process. These surveys measure a candidate’s attitude regarding honesty, ethics, substance abuse, reliability, work and supervisors.

    · These test typically cost between $6-$10 per candidate.

    · Over 45%

    Why Offshore Google Software Development for Your Business?
    We recently had a client who is a multi-national retailer with both a physical and Internet presence. The client needed a way to acquire certain business intelligence (BI) data from the Internet on a daily basis. After several unsuccessful attempts to create this functionality themselves, they came to us for a solution.On the surface the requirements seemed to be difficult and it was easy to see why their own IT team had failed to find a solution. They were thinking "inside the box", however, and hadn't considered third-party alternatives. The specifications required that the application perform all of these tasks:Retrieve new product listings on competitor's web sites.Retrieve current pricing for all products listed on competitor's web sites.Retrieve full text of competitor's Press Releases and public financial reports.Track all inbound links pointing to competitor's web sites from other web sites.Once the data was acquired it needed to be processed for reporting purposes and th
    d unsecured loan, revolving credit (credit card) and other debt information, as well as payment history. It may include information from public record sources such as judgments, liens, and bankruptcies.

    · Used to gauge a candidate’s fiscal responsibility and financial pressures.

    · May also include information from the less expensive Social Security Trace.

    FEDERAL AND STATE LICENSE VERIFICATION-
    Used when an applicant must have a license for the job. Verifies the validity, type and status of required licensing.

    · Complaints and administrative actions regarding licensed individuals may also be available.

    · Required element in the defense of negligent hiring claims.

    HONESTY, ATTITUDE AND PERSONALITY TESTING-
    Although not a background or reference investigation, these tests have a definite place in the pre-hire process. These surveys measure a candidate’s attitude regarding honesty, ethics, substance abuse, reliability, work and supervisors.

    · These test typically cost between $6-$10 per candidate.

    · Over 45% of Fortune 100 Companies use profile testing at some level in their organization.

    DRUG SCREENING-
    Again, tests for the use of illicit drug use also have a definite place in the pre-hire process. Many studies have linked drug use in the workplace to higher than average losses. According to one such study, the average theft incident per employee with a substance addiction is 6.3 times higher than to the average theft incident committed by a non-addicted employee. OSHA has recently re-released information indicating that employees in companies with drug screening programs are 4 times less likely to have job related accidents, equating to greater productivity and profits.

    · Required element in the defense of negligent hiring claims (especially when employees operate machinery, drive on company time or use company vehicles).

    Keep in mind, the results from these reports must be compared against provided information in order to measure an applicant’s honesty. Hiring a dishonest candidate is never a good decision.

    There are many more sources for background and reference investigations than have been included here; a licensed private investigation agency specializing in pre-employment investigations may be able to help you identify and obtain any additional needs.

    As in all aspects of the hiring process, federal and state laws may govern how you use or share information obtained while conducting these and other checks; always maintain documentation generated as a result of these reports.

    Furthermore, all positions do not require every check or screening process included; for example, a waiter’s position in a restaurant may not warrant the expense of a credit check, motor vehicle report or psychological profile testing.

    Some Important Considerations:

    · All employers should seriously consider a comprehensive drug-screening program.

    · Any time a state or federal license is required for the position, a license verification check must be completed.

    · Background investigations for jobs requiring access to cash, financial records, and valuable merchandise (jewelry, weapons, electronics, etc.) should include a pre-employment credit check, with check-ups performed semi-annually.

    · Department of Motor Vehicle Records should be checked semi-annually.

    · Criminal Background checks should be completed once a year.

    · Additional investigation components should be verified when an employee is promoted.

    There are many other checks and resources available to the public that can be used to uncover possible sources of fraud, theft, and dishonesty. The components listed above are the most common elements of a background investigation and are not meant to be an exhaustive study. The services of a competent investigations company should be sought to discuss additional options.

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