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    The Lucrative Oil Rig Career Path
    Oil Rig Jobs range from Offshore Oil Rig Jobs in Australia to Oil Rig Jobs in Alberta to Oil Rig Jobs in Texas. Below we examine the main oil rigs jobs available to those interested in working in the oil and gas industry.Leasehand oil rig positions are entry-level. The position exists to help inexperienced individuals become familiar with the activities around an oil rig. Individuals beginning as Leasehands can move up to the position of Floorhand within a short period of time depending on their ability and availability of other positions at the oil rig site.Leasehands perform various duties around the oil rig. They may be required to load and unload trucks, build fences, dig ditches, and assist other crew members with maintenance and pre-job preparedness. Leasehands are also responsible for housekeeping on the rig and often do extensive go-for driving on remote winter roads.Floorhands on oil rigs spend a lot of time working on the oil rig floor. There are usually two floorhands on a crew but smaller rigs often have only one. In general, floorhands on oil rigs• use wrench-like tongs to smoothly and quickly connect and disconnect the lower parts of the drill pipe when it is being lowered into and raised from the hole,• clean and maintain equipment,• catch samples of d
    ble: "You can't just fire from the hip and demean me in front of my staff or others." Don't play armchair psychologist. Restrict the discussion to specific behaviors, not theories of motivation.

    Make your boss aware by showing him or her the consequences of his behavior on others. "I've been noticing how Jim seems so demoralized lately. I think one of the contributing factors may be last week's meeting when you ridiculed him for producing an inadequate sales report" Many executives have no information on how their leadership style impacts others, says Alexander. "Peers don't tell them they are in competition.

    Why feed information that may make your competitor more effective?" Awareness is not enough; help your boss figure out what to do. Specify the behavioral change you want. "Your boss is likely to brush off criticism with, 'That's just my style;" observes Marquand. "Furnish your boss with an example of desirable behavior-from his or her own repertoire of actions. Jump in with 'But I can recall a month ago when you were . . . lavish in your praise of that new assistant,' or whatever." Point out how the boss's behavior is seen by others. "You embarrass me when you publicly humiliate me in a meeting, but you also embarrass yourself.

    You're demonstrating your weakness." Comparing self-perceptions and the perceptions of others is often a "grabber," finds Alexander. "The fact of difference gets people's attention."

    Try humor. If you point out to your boss that she's acting like a caricature, that may be enough to make her aware.

    Recruit an ally or allies. Standing up for yourself can stop a bully by earning his/her respect. But it could also cost your job. The higher your boss is in the organization, says Lewis, the more you need allies. "It pays to check out with other workers whether the behavior you are experiencing is generalized or idiosyncratic," says Levinson. "If it's generalized, it's easier for two or three people to confront

    Why Nonprofits Need Strong Taglines
    Your Nonprofit's Name Alone Isn't EnoughYou've got to explain in a few words what your nonprofit does, and why it's valuable. That's the job of the tagline.Many organizations expect their names to broadcast what it is they do. Trouble is, it just doesn't happen that way very often. One reason why is that many nonprofit names sound alike. Another is that audiences frequently confuse the work of organizations focused on the same issues – think Human Rights Watch and Amnesty International.Where Your Tagline Fits InThe tagline is one of the four vital components of your branding portfolio, along with your nonprofit's logo, overall graphic look and feel, and positioning statement. Take a look at my article "4 Steps to Creating a Strong Nonprofit Brand" for more info.Remember that the tagline should be such a natural outgrowth of your organization's positioning statement (the one or two sentences you'd use to reply to someone asking what the organization does) so that the two are inextricably linked. A great tagline differentiates you from your competitors while expressing your organization's personality and adding consistency to your marketing and communications.The bonus? Your tagline will help to align internal understanding of your org
    They verbally abuse you, humiliate you in front of others. Maybe it's because power hovers in the air, but offices tend to bring out the bully in people. We offer strategies for handling such bad bosses.

    If the schoolyard is the stomping ground of bully boys and bully girls, then the office is the playground of adult bullies. Perhaps because power is the chief perk in most companies, especially those with tight hierarchies, offices can bring out the bully in people.

    Everyone has a war story. There's the boss who calls at 2 A.M. from Paris--just because he's there. The boss who asks for your evaluation of a problem and then proceeds to denigrate you and your opinion in front of the whole staff as you seethe with hopefully hidden rage. "It's a demonstration of power. It's demeaning," contends Harry Levinson, Ph.D., the dean of organizational psychologists and head of the Levinson Institute in Waltham, Massachusetts.

    "I haven't studied office bullying systematically," he says. In fact, no one has. Despite common perceptions of its prevalence, it's essentially virgin tuff for organizational psychology. Trouble is, organizational psychologists are often called in at the highest level of management; nowadays, most bullies are weeded out before they get to the top.

    Nevertheless, says Levinson, 40 years of consulting have given him some idea of what they do and why. They over-control, micromanage, and display contempt for others, usually by repeated verbal abuse and sheer exploitation. They constantly put others down with snide remarks or harsh, repetitive, and unfair criticism. They don't just differ with you, they differ with you contemptuously; they question your adequacy and your commitment. They humiliate you in front of others.

    There are two kinds of bullies, observes organizational psychologist Laurence Stybel, Ph.D., a principal of Boston's Stybel Peabody Lincolnshire & Associates: "Successful ones and unsuccessful ones. The latter don't last long in organizations. The successful bullies create problems, but they are competent"

    Often they are very bright workers. And therein lies the problem. They make a significant contribution to the company as workers. They get promoted because of their technical expertise. Then they wind up supervising others, and spew on people in support functions, on competitors, perhaps even their own bosses.

    They are especially rampant in high-tech companies, engineering firms, and financial organizations--a stock fund manager doing an incredible job with investments, for example. "The typical successful bully thinks, 'They won't do anything to me--I'm the best they've got,"'Stybel says. But sooner or later, it's too costly to tolerate their behavior.

    It's getting too costly much sooner in most companies. Stybel cites the example of a large New England hospital where the bully is a brilliant physician who has been the director of radiology for 11 years. The bullying was an issue over the years--'m the exit interviews of departing technical staff.

    Why did the hospital decide to do something only now? The administrator told Stybel: "We can't tolerate the high turnover anymore. It's too costly in the face of managed care."

    Occasionally, bullies do get to the very top. Levinson points to Harold Geneen, the legendary head of ITT, and coach Vince Lombardi. And then there's the issue of Fortune magazine devoted every couple of years to America's "toughest" bosses. Take the female CEO who reportedly yelled at the executives of a division she felt was underperforming: "You're eunuchs! How can your wives stand you? You've got nothing between your legs!"

    At least in large corporations, bullying is not as blatant as it once was. "The John Wayne image of a leader doesn't go over so well in the '90s" notes Pat Alexander of the Center for Creative Leadership in Greensboro, North Carolina. "It affects the efficiency of the entire organization." Intimidation tends to be more polished.

    While it's no longer cool to throw around your authority, counterforces are leading to greater tolerance of negative behavior. Stybel points to a growing 'What can you do for me now?' stance. "There's a new generation of CEOs who expect to be in place four years and move on. This fosters emotional distancing from employees, an excessive focus on transactions; it does not foster a positive relationship mode. Companies are growing increasingly performance-oriented; do they care how anyone feels about an executive's behavior?

    "Where I have been retained, it's not because they don't like bullies" notes Stybel. "Only the underlying economics make it a dysfunctional behavior."

    While bullies inhabit the middle ranks of large concerns, they are positively thriving at small companies. "There are lots of bad bosses out there,' says Atlanta-based management consultant Neil Lewis, Ph.D. "In smaller companies the quality of management is not as good as at large companies. They're not professional managers."

    Stybel warns workers not to focus on where bullying comes from. "When observers see a boss behave as a bully, they attribute it to trait characteristics. That may not be the case. It's almost always a product of individual history and make-up--and the company atmosphere. But who cares? The most important thing is the behavior."

    Bullies do a lot of damage in organizations. They make subordinates run scared. They put people in a protective mode, which interferes with the company's ability to generate innovation. They don't build in perpetuation of the organization, says Levinson. "It keeps you in a state of psychological emergency. And add to it the rage you feel towards the bully and a sense of self-rage for putting up with such behavior." These are hardly prime conditions for doing your best work--any work.

    As with kids, bully bosses have blind spots. They don't see themselves accurately. They see themselves as better than others--which only acts to justify their bullying behavior--a feeling reinforced by promotion. Another big blind spot: sensitivity to others' feelings. Often, says Levinson, this arises in competitive settings, where "you learn to focus on your own behavior. It breeds a kind of psychological ignorance."

    Stybel has developed a psychological karate chop to "unfreeze" executives's attitudes--a customized letter of probation. It essentially tells an executive that, due to changes in market conditions, or some other external factor, his weaknesses now outweigh the strengths he has long displayed. "It spells out desired behavioral changes in a positive way--not 'people are complaining that you are a bully' but 'if you make these changes you'll have a reputation as someone who is considerate.'" It gives honchos 90 days to shape up--or else.

    It's never easy to make headway with an office bully, observers agree. The first step is to recognize when it's happening. Repetitive verbal abuse. Micromanagement. Exploitation. Any activity that repeatedly demeans you or is discourteous. "Whenever you're dissed, you're dealing with a bully," says Levinson. "Sometimes it's inadvertent. We all get caught up in that--once. You apologize and it's over. But bullies don't recognize their impoliteness and they don't apologize."

    Tactics from the Pros

    Here are tactics from seasoned organizational consultants:

    Confront the bully: "I'm sorry you feel you have to do that, but I will not put up with that kind of behavior. It has no place here." It can be startlingly effective. "Bullies lack boundaries on their own behavior. Some external controls may force them to back off" says Levinson. "A bully can't bully if you don't let yourself be bullied."

    Conduct the confrontation in private--behind dosed doors in the bully's of-rice, at lunch outside the office. The bully won't back down in front of an audience.

    Specify the behavior that's unworkable: "You can't just fire from the hip and demean me in front of my staff or others." Don't play armchair psychologist. Restrict the discussion to specific behaviors, not theories of motivation.

    Make your boss aware by showing him or her the consequences of his behavior on others. "I've been noticing how Jim seems so demoralized lately. I think one of the contributing factors may be last week's meeting when you ridiculed him for producing an inadequate sales report" Many executives have no information on how their leadership style impacts others, says Alexander. "Peers don't tell them they are in competition.

    Why feed information that may make your competitor more effective?" Awareness is not enough; help your boss figure out what to do. Specify the behavioral change you want. "Your boss is likely to brush off criticism with, 'That's just my style;" observes Marquand. "Furnish your boss with an example of desirable behavior-from his or her own repertoire of actions. Jump in with 'But I can recall a month ago when you were . . . lavish in your praise of that new assistant,' or whatever." Point out how the boss's behavior is seen by others. "You embarrass me when you publicly humiliate me in a meeting, but you also embarrass yourself.

    You're demonstrating your weakness." Comparing self-perceptions and the perceptions of others is often a "grabber," finds Alexander. "The fact of difference gets people's attention."

    Try humor. If you point out to your boss that she's acting like a caricature, that may be enough to make her aware.

    Recruit an ally or allies. Standing up for yourself can stop a bully by earning his/her respect. But it could also cost your job. The higher your boss is in the organization, says Lewis, the more you need allies. "It pays to check out with other workers whether the behavior you are experiencing is generalized or idiosyncratic," says Levinson. "If it's generalized, it's easier for two or three people to confront

    Practical Interview Etiquette
    OK, very few of us like the interviewing process. Unfortunately, you've got to face the music once in a while. Keep these few nuggets in mind when you're going on your next interview or if you want to advise a colleague:Be very very honest – if an interviewer senses at all you are being evasive in answering questions or are trying to fudge your way through questions, you’re doomed.Recognize that the interviewer is looking both at your knowledge and your thought process on how you would approach problems – for instance, if you get a “how would you build a 150 story skyscraper” question, just take a deep breath and start talking through how you would do it. Saying things like “it’s impossible” shows lack of initiative and creativity and will negatively impact the interviewer’s perception of you.Don’t lose your cool – the interviewer may intentionally be trying to get you off balance and see how easily they can frustrate you. Stay the course and don’t allow the interviewer to get under your skin. Answer questions thoughtfully; not laced with emotion.Show passion – interviewers will want to see how much excitement and energy you’re going to bring to the job. Be passionate about the job, the company, and the products the company sells. Coming in with the excitement of cottage cheese
    t last long in organizations. The successful bullies create problems, but they are competent"

    Often they are very bright workers. And therein lies the problem. They make a significant contribution to the company as workers. They get promoted because of their technical expertise. Then they wind up supervising others, and spew on people in support functions, on competitors, perhaps even their own bosses.

    They are especially rampant in high-tech companies, engineering firms, and financial organizations--a stock fund manager doing an incredible job with investments, for example. "The typical successful bully thinks, 'They won't do anything to me--I'm the best they've got,"'Stybel says. But sooner or later, it's too costly to tolerate their behavior.

    It's getting too costly much sooner in most companies. Stybel cites the example of a large New England hospital where the bully is a brilliant physician who has been the director of radiology for 11 years. The bullying was an issue over the years--'m the exit interviews of departing technical staff.

    Why did the hospital decide to do something only now? The administrator told Stybel: "We can't tolerate the high turnover anymore. It's too costly in the face of managed care."

    Occasionally, bullies do get to the very top. Levinson points to Harold Geneen, the legendary head of ITT, and coach Vince Lombardi. And then there's the issue of Fortune magazine devoted every couple of years to America's "toughest" bosses. Take the female CEO who reportedly yelled at the executives of a division she felt was underperforming: "You're eunuchs! How can your wives stand you? You've got nothing between your legs!"

    At least in large corporations, bullying is not as blatant as it once was. "The John Wayne image of a leader doesn't go over so well in the '90s" notes Pat Alexander of the Center for Creative Leadership in Greensboro, North Carolina. "It affects the efficiency of the entire organization." Intimidation tends to be more polished.

    While it's no longer cool to throw around your authority, counterforces are leading to greater tolerance of negative behavior. Stybel points to a growing 'What can you do for me now?' stance. "There's a new generation of CEOs who expect to be in place four years and move on. This fosters emotional distancing from employees, an excessive focus on transactions; it does not foster a positive relationship mode. Companies are growing increasingly performance-oriented; do they care how anyone feels about an executive's behavior?

    "Where I have been retained, it's not because they don't like bullies" notes Stybel. "Only the underlying economics make it a dysfunctional behavior."

    While bullies inhabit the middle ranks of large concerns, they are positively thriving at small companies. "There are lots of bad bosses out there,' says Atlanta-based management consultant Neil Lewis, Ph.D. "In smaller companies the quality of management is not as good as at large companies. They're not professional managers."

    Stybel warns workers not to focus on where bullying comes from. "When observers see a boss behave as a bully, they attribute it to trait characteristics. That may not be the case. It's almost always a product of individual history and make-up--and the company atmosphere. But who cares? The most important thing is the behavior."

    Bullies do a lot of damage in organizations. They make subordinates run scared. They put people in a protective mode, which interferes with the company's ability to generate innovation. They don't build in perpetuation of the organization, says Levinson. "It keeps you in a state of psychological emergency. And add to it the rage you feel towards the bully and a sense of self-rage for putting up with such behavior." These are hardly prime conditions for doing your best work--any work.

    As with kids, bully bosses have blind spots. They don't see themselves accurately. They see themselves as better than others--which only acts to justify their bullying behavior--a feeling reinforced by promotion. Another big blind spot: sensitivity to others' feelings. Often, says Levinson, this arises in competitive settings, where "you learn to focus on your own behavior. It breeds a kind of psychological ignorance."

    Stybel has developed a psychological karate chop to "unfreeze" executives's attitudes--a customized letter of probation. It essentially tells an executive that, due to changes in market conditions, or some other external factor, his weaknesses now outweigh the strengths he has long displayed. "It spells out desired behavioral changes in a positive way--not 'people are complaining that you are a bully' but 'if you make these changes you'll have a reputation as someone who is considerate.'" It gives honchos 90 days to shape up--or else.

    It's never easy to make headway with an office bully, observers agree. The first step is to recognize when it's happening. Repetitive verbal abuse. Micromanagement. Exploitation. Any activity that repeatedly demeans you or is discourteous. "Whenever you're dissed, you're dealing with a bully," says Levinson. "Sometimes it's inadvertent. We all get caught up in that--once. You apologize and it's over. But bullies don't recognize their impoliteness and they don't apologize."

    Tactics from the Pros

    Here are tactics from seasoned organizational consultants:

    Confront the bully: "I'm sorry you feel you have to do that, but I will not put up with that kind of behavior. It has no place here." It can be startlingly effective. "Bullies lack boundaries on their own behavior. Some external controls may force them to back off" says Levinson. "A bully can't bully if you don't let yourself be bullied."

    Conduct the confrontation in private--behind dosed doors in the bully's of-rice, at lunch outside the office. The bully won't back down in front of an audience.

    Specify the behavior that's unworkable: "You can't just fire from the hip and demean me in front of my staff or others." Don't play armchair psychologist. Restrict the discussion to specific behaviors, not theories of motivation.

    Make your boss aware by showing him or her the consequences of his behavior on others. "I've been noticing how Jim seems so demoralized lately. I think one of the contributing factors may be last week's meeting when you ridiculed him for producing an inadequate sales report" Many executives have no information on how their leadership style impacts others, says Alexander. "Peers don't tell them they are in competition.

    Why feed information that may make your competitor more effective?" Awareness is not enough; help your boss figure out what to do. Specify the behavioral change you want. "Your boss is likely to brush off criticism with, 'That's just my style;" observes Marquand. "Furnish your boss with an example of desirable behavior-from his or her own repertoire of actions. Jump in with 'But I can recall a month ago when you were . . . lavish in your praise of that new assistant,' or whatever." Point out how the boss's behavior is seen by others. "You embarrass me when you publicly humiliate me in a meeting, but you also embarrass yourself.

    You're demonstrating your weakness." Comparing self-perceptions and the perceptions of others is often a "grabber," finds Alexander. "The fact of difference gets people's attention."

    Try humor. If you point out to your boss that she's acting like a caricature, that may be enough to make her aware.

    Recruit an ally or allies. Standing up for yourself can stop a bully by earning his/her respect. But it could also cost your job. The higher your boss is in the organization, says Lewis, the more you need allies. "It pays to check out with other workers whether the behavior you are experiencing is generalized or idiosyncratic," says Levinson. "If it's generalized, it's easier for two or three people to confront

    Promoting Your Fundraiser
    To achieve a successful fundraising event you will need to create awareness and excitement for your fundraising event. The bigger the crowd of people you attract for your fundraiser, the bigger amount of money that will be raised for your group. Below are some tips for generating interest in your fundraising event!Press Releases are vitally are a great way to make the community aware of your event and it will also be good for your group image. Send out your first press release announcing that you are having a fundraising event, why you are having your event, include your target amount and what the money is going to be used for. You can have your newsletter distributed online for free on many sites. You may be wondering what good will that do if my fundraiser is local, but you never know who may be interested in sponsoring and supporting your fundraising efforts!Also send out a press release after your fundraising event has ended and thank all those that participated, announce what you did with the money raised and give a brief description of the outcome and success of your fundraising event. The viral marketing and word of mouth you will receive is priceless!Ask your volunteers to distribute flyers at laundry mats, supermarkets, day care centers, small businesses and the like. To attract
    ation tends to be more polished.

    While it's no longer cool to throw around your authority, counterforces are leading to greater tolerance of negative behavior. Stybel points to a growing 'What can you do for me now?' stance. "There's a new generation of CEOs who expect to be in place four years and move on. This fosters emotional distancing from employees, an excessive focus on transactions; it does not foster a positive relationship mode. Companies are growing increasingly performance-oriented; do they care how anyone feels about an executive's behavior?

    "Where I have been retained, it's not because they don't like bullies" notes Stybel. "Only the underlying economics make it a dysfunctional behavior."

    While bullies inhabit the middle ranks of large concerns, they are positively thriving at small companies. "There are lots of bad bosses out there,' says Atlanta-based management consultant Neil Lewis, Ph.D. "In smaller companies the quality of management is not as good as at large companies. They're not professional managers."

    Stybel warns workers not to focus on where bullying comes from. "When observers see a boss behave as a bully, they attribute it to trait characteristics. That may not be the case. It's almost always a product of individual history and make-up--and the company atmosphere. But who cares? The most important thing is the behavior."

    Bullies do a lot of damage in organizations. They make subordinates run scared. They put people in a protective mode, which interferes with the company's ability to generate innovation. They don't build in perpetuation of the organization, says Levinson. "It keeps you in a state of psychological emergency. And add to it the rage you feel towards the bully and a sense of self-rage for putting up with such behavior." These are hardly prime conditions for doing your best work--any work.

    As with kids, bully bosses have blind spots. They don't see themselves accurately. They see themselves as better than others--which only acts to justify their bullying behavior--a feeling reinforced by promotion. Another big blind spot: sensitivity to others' feelings. Often, says Levinson, this arises in competitive settings, where "you learn to focus on your own behavior. It breeds a kind of psychological ignorance."

    Stybel has developed a psychological karate chop to "unfreeze" executives's attitudes--a customized letter of probation. It essentially tells an executive that, due to changes in market conditions, or some other external factor, his weaknesses now outweigh the strengths he has long displayed. "It spells out desired behavioral changes in a positive way--not 'people are complaining that you are a bully' but 'if you make these changes you'll have a reputation as someone who is considerate.'" It gives honchos 90 days to shape up--or else.

    It's never easy to make headway with an office bully, observers agree. The first step is to recognize when it's happening. Repetitive verbal abuse. Micromanagement. Exploitation. Any activity that repeatedly demeans you or is discourteous. "Whenever you're dissed, you're dealing with a bully," says Levinson. "Sometimes it's inadvertent. We all get caught up in that--once. You apologize and it's over. But bullies don't recognize their impoliteness and they don't apologize."

    Tactics from the Pros

    Here are tactics from seasoned organizational consultants:

    Confront the bully: "I'm sorry you feel you have to do that, but I will not put up with that kind of behavior. It has no place here." It can be startlingly effective. "Bullies lack boundaries on their own behavior. Some external controls may force them to back off" says Levinson. "A bully can't bully if you don't let yourself be bullied."

    Conduct the confrontation in private--behind dosed doors in the bully's of-rice, at lunch outside the office. The bully won't back down in front of an audience.

    Specify the behavior that's unworkable: "You can't just fire from the hip and demean me in front of my staff or others." Don't play armchair psychologist. Restrict the discussion to specific behaviors, not theories of motivation.

    Make your boss aware by showing him or her the consequences of his behavior on others. "I've been noticing how Jim seems so demoralized lately. I think one of the contributing factors may be last week's meeting when you ridiculed him for producing an inadequate sales report" Many executives have no information on how their leadership style impacts others, says Alexander. "Peers don't tell them they are in competition.

    Why feed information that may make your competitor more effective?" Awareness is not enough; help your boss figure out what to do. Specify the behavioral change you want. "Your boss is likely to brush off criticism with, 'That's just my style;" observes Marquand. "Furnish your boss with an example of desirable behavior-from his or her own repertoire of actions. Jump in with 'But I can recall a month ago when you were . . . lavish in your praise of that new assistant,' or whatever." Point out how the boss's behavior is seen by others. "You embarrass me when you publicly humiliate me in a meeting, but you also embarrass yourself.

    You're demonstrating your weakness." Comparing self-perceptions and the perceptions of others is often a "grabber," finds Alexander. "The fact of difference gets people's attention."

    Try humor. If you point out to your boss that she's acting like a caricature, that may be enough to make her aware.

    Recruit an ally or allies. Standing up for yourself can stop a bully by earning his/her respect. But it could also cost your job. The higher your boss is in the organization, says Lewis, the more you need allies. "It pays to check out with other workers whether the behavior you are experiencing is generalized or idiosyncratic," says Levinson. "If it's generalized, it's easier for two or three people to confront

    Church Banners
    Bulletin boards are a good venue to post church news, announcements, reports and updates. But not all people read bulletin boards. They may be cluttered and contain a lot of old news mixed in with the news. Sometimes, important notices are overlooked or don’t get the attention they need.When you have to announce something very important, do it with a banner posted on the church’s fa?ade to everyone to see. As church announcements are relatively simple, a banner wouldn’t cost much. Parishioners will learn more about your activities and are m ore likely to participate.For special occasions, like a Christmas play, anniversary or a visit from a senior church official, spread the feeling of welcome and joy by hanging a colorful, announcement banner. You can have one done on vinyl in full colors, attractive images and catchy text. A Banner will add a touch of professionalism to any church announcement you may have.Vinyl banners can carry photo quality images and backgrounds that attract and bring attention to your church project. You can have it designed in such a way that drivers and pedestrians will see it across the street. They are the perfect welcoming sight for your important guests, as they do convey hospitality and warmth. A vinyl banner is waterproof, fade resistant and will last a
    as better than others--which only acts to justify their bullying behavior--a feeling reinforced by promotion. Another big blind spot: sensitivity to others' feelings. Often, says Levinson, this arises in competitive settings, where "you learn to focus on your own behavior. It breeds a kind of psychological ignorance."

    Stybel has developed a psychological karate chop to "unfreeze" executives's attitudes--a customized letter of probation. It essentially tells an executive that, due to changes in market conditions, or some other external factor, his weaknesses now outweigh the strengths he has long displayed. "It spells out desired behavioral changes in a positive way--not 'people are complaining that you are a bully' but 'if you make these changes you'll have a reputation as someone who is considerate.'" It gives honchos 90 days to shape up--or else.

    It's never easy to make headway with an office bully, observers agree. The first step is to recognize when it's happening. Repetitive verbal abuse. Micromanagement. Exploitation. Any activity that repeatedly demeans you or is discourteous. "Whenever you're dissed, you're dealing with a bully," says Levinson. "Sometimes it's inadvertent. We all get caught up in that--once. You apologize and it's over. But bullies don't recognize their impoliteness and they don't apologize."

    Tactics from the Pros

    Here are tactics from seasoned organizational consultants:

    Confront the bully: "I'm sorry you feel you have to do that, but I will not put up with that kind of behavior. It has no place here." It can be startlingly effective. "Bullies lack boundaries on their own behavior. Some external controls may force them to back off" says Levinson. "A bully can't bully if you don't let yourself be bullied."

    Conduct the confrontation in private--behind dosed doors in the bully's of-rice, at lunch outside the office. The bully won't back down in front of an audience.

    Specify the behavior that's unworkable: "You can't just fire from the hip and demean me in front of my staff or others." Don't play armchair psychologist. Restrict the discussion to specific behaviors, not theories of motivation.

    Make your boss aware by showing him or her the consequences of his behavior on others. "I've been noticing how Jim seems so demoralized lately. I think one of the contributing factors may be last week's meeting when you ridiculed him for producing an inadequate sales report" Many executives have no information on how their leadership style impacts others, says Alexander. "Peers don't tell them they are in competition.

    Why feed information that may make your competitor more effective?" Awareness is not enough; help your boss figure out what to do. Specify the behavioral change you want. "Your boss is likely to brush off criticism with, 'That's just my style;" observes Marquand. "Furnish your boss with an example of desirable behavior-from his or her own repertoire of actions. Jump in with 'But I can recall a month ago when you were . . . lavish in your praise of that new assistant,' or whatever." Point out how the boss's behavior is seen by others. "You embarrass me when you publicly humiliate me in a meeting, but you also embarrass yourself.

    You're demonstrating your weakness." Comparing self-perceptions and the perceptions of others is often a "grabber," finds Alexander. "The fact of difference gets people's attention."

    Try humor. If you point out to your boss that she's acting like a caricature, that may be enough to make her aware.

    Recruit an ally or allies. Standing up for yourself can stop a bully by earning his/her respect. But it could also cost your job. The higher your boss is in the organization, says Lewis, the more you need allies. "It pays to check out with other workers whether the behavior you are experiencing is generalized or idiosyncratic," says Levinson. "If it's generalized, it's easier for two or three people to confront

    Advertising Copy: What's Really Important?
    You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won’t even read every one of those well chosen words. Is your genius lost on them?While it might sound frightening or frustrating, it's a fact of advertising life. So what do you do next? There are some sections of your copy that potential customers are practically guaranteed to read. If you know what these are, you'll see your sales increase dramatically. There are six key sections of your marketing copy to focus upon for success.HEADLINESHeadlines have always been and will always be the most important section in any copy.They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read. Your headlines must be enticing. Think of them as your opening line. If people aren’t intrigued, they won’t read any further.Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your i
    ble: "You can't just fire from the hip and demean me in front of my staff or others." Don't play armchair psychologist. Restrict the discussion to specific behaviors, not theories of motivation.

    Make your boss aware by showing him or her the consequences of his behavior on others. "I've been noticing how Jim seems so demoralized lately. I think one of the contributing factors may be last week's meeting when you ridiculed him for producing an inadequate sales report" Many executives have no information on how their leadership style impacts others, says Alexander. "Peers don't tell them they are in competition.

    Why feed information that may make your competitor more effective?" Awareness is not enough; help your boss figure out what to do. Specify the behavioral change you want. "Your boss is likely to brush off criticism with, 'That's just my style;" observes Marquand. "Furnish your boss with an example of desirable behavior-from his or her own repertoire of actions. Jump in with 'But I can recall a month ago when you were . . . lavish in your praise of that new assistant,' or whatever." Point out how the boss's behavior is seen by others. "You embarrass me when you publicly humiliate me in a meeting, but you also embarrass yourself.

    You're demonstrating your weakness." Comparing self-perceptions and the perceptions of others is often a "grabber," finds Alexander. "The fact of difference gets people's attention."

    Try humor. If you point out to your boss that she's acting like a caricature, that may be enough to make her aware.

    Recruit an ally or allies. Standing up for yourself can stop a bully by earning his/her respect. But it could also cost your job. The higher your boss is in the organization, says Lewis, the more you need allies. "It pays to check out with other workers whether the behavior you are experiencing is generalized or idiosyncratic," says Levinson. "If it's generalized, it's easier for two or three people to confront a boss than one alone."

    If the company you work for is large enough to have one, talk to the human resources department. Unfortunately, says Levinson, companies often don't learn about bullying experiences until an exit interview. But the larger the company you work for, the more mechanisms there are in place to deal with bullies. Unfortunately, the corollary is that in a smaller organization you may have little choice except to leave.

    If you are important to the organization, you may accomplish your goal by going to your boss's boss. But that's always a chancy move; you'll have to live with your boss in the morning.

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