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    Small Business Marketing Strategy - Appoint a Chief Marketer
    Brand is your company identity. Remember, it’s not your logo or your graphics--those are elements of your Package that reinforce your Brand. Brand is your company identity in the mind of the customer--and the employee. More than anyone else in a small business, the Chief Marketer is the guardian of the company brand.If your company doesn’t have a Chief Marketer, it’s vital that you appoint one. Name one this week. Don’t let it slide--the position is too important to go unfilled.The role of the Chief Ma
    have a few hundred thousand dollars in assets. Long term care needs could gut your life savings and impoverish the healthy spouse. But long term care insurance can be very expensive and hard for these seniors to afford.

    Long term care insurance is complicated and there are many issues you must understand when considering it. My next article will be devoted purely to better understanding long term care insurance and wh

    How to Avoid Credit Card Debt
    We all know the key to good health begins with a dose of prevention—eat right, exercise regularly, and get a good night’s sleep. Your financial health is no different. By taking a few steps of prevention today, tomorrow your finances will have a clean bill of health freeing you to live a life of opportunity rather than of difficulty.Keep the Right PerspectiveMuch of the problem with credit card debt problems comes from changes in credit card availability, advertising, and values over the
    Providing for adequate health care is one of the top concerns for today’s seniors. And yet, many find themselves coming up short when that need is for long term care. With costs skyrocketing and government purse strings tightening, planning for such care has never been more important. Don’t let long term care costs take you by surprise. Read on to make sure you’re prepared.

    My last two articles discussed in detail the gap that exists between what seniors need in long term care and what Medicare and Medicaid will cover. Combine that with the proposed Congressional bill restricting Medicaid nursing home coverage, and it’s clear to see that seniors and those nearing retirement simply can’t afford to ignore this important issue.

    How you approach your long term care needs, which include custodial and skilled nursing in-home care, assisted living facilities and nursing home care, depends greatly on your economic situation. For those with low incomes and little assets, there are few choices. Most likely, should the need for long term care arise, you’ll quickly spend down your assets and easily qualify for Medicaid.

    For those with an annual incomes exceeding $75,000 and with assets of $500,000 or more, you could simply pay for it out of pocket. But with nursing homes costing thousands of dollars a month and some seniors needing years of such care, even a well-lined nest egg could experience a drastic drop in value. A more prudent approach would be to purchase long term care insurance and use that to pay for any long term care you or your spouse may need.

    The real conundrum exists for those seniors of moderate means, those with incomes between $30,000 and $50,000 who have a few hundred thousand dollars in assets. Long term care needs could gut your life savings and impoverish the healthy spouse. But long term care insurance can be very expensive and hard for these seniors to afford.

    Long term care insurance is complicated and there are many issues you must understand when considering it. My next article will be devoted purely to better understanding long term care insurance and wha

    I Love My Job
    I used to believe changing careers in midlife was akin to flyinig solo across the Atlantic. I could only imagine Charles Lindbergh's relief and overwhelming sense of accomplishment upon his safe landing. But who knew the biggest risk I would take would lead to a six figure income at age 64?After spending 25 years as an entrepreneur with my husband in retail, I was offered a job in the very industry I had abandoned to become self-employed. Since our retail business was cyclical, the liklihood of a steady payc
    gap that exists between what seniors need in long term care and what Medicare and Medicaid will cover. Combine that with the proposed Congressional bill restricting Medicaid nursing home coverage, and it’s clear to see that seniors and those nearing retirement simply can’t afford to ignore this important issue.

    How you approach your long term care needs, which include custodial and skilled nursing in-home care, assisted living facilities and nursing home care, depends greatly on your economic situation. For those with low incomes and little assets, there are few choices. Most likely, should the need for long term care arise, you’ll quickly spend down your assets and easily qualify for Medicaid.

    For those with an annual incomes exceeding $75,000 and with assets of $500,000 or more, you could simply pay for it out of pocket. But with nursing homes costing thousands of dollars a month and some seniors needing years of such care, even a well-lined nest egg could experience a drastic drop in value. A more prudent approach would be to purchase long term care insurance and use that to pay for any long term care you or your spouse may need.

    The real conundrum exists for those seniors of moderate means, those with incomes between $30,000 and $50,000 who have a few hundred thousand dollars in assets. Long term care needs could gut your life savings and impoverish the healthy spouse. But long term care insurance can be very expensive and hard for these seniors to afford.

    Long term care insurance is complicated and there are many issues you must understand when considering it. My next article will be devoted purely to better understanding long term care insurance and wh

    The 0 APR Credit Card - Friend or Foe?
    If you're like many of today's consumers and you pack a wallet full of purchasing power in the form of various credit cards chances are good that you're overpaying on several of them based on the annual percentage rate or APR that they may be charging you. For many credit card users the average APR is normally around 13% in some cases it can as low as 6% - 8% with lower rates sometimes offered as part of an introductory teaser rate offered in order to get you to fill out yet another credit card application. Now with
    ed living facilities and nursing home care, depends greatly on your economic situation. For those with low incomes and little assets, there are few choices. Most likely, should the need for long term care arise, you’ll quickly spend down your assets and easily qualify for Medicaid.

    For those with an annual incomes exceeding $75,000 and with assets of $500,000 or more, you could simply pay for it out of pocket. But with nursing homes costing thousands of dollars a month and some seniors needing years of such care, even a well-lined nest egg could experience a drastic drop in value. A more prudent approach would be to purchase long term care insurance and use that to pay for any long term care you or your spouse may need.

    The real conundrum exists for those seniors of moderate means, those with incomes between $30,000 and $50,000 who have a few hundred thousand dollars in assets. Long term care needs could gut your life savings and impoverish the healthy spouse. But long term care insurance can be very expensive and hard for these seniors to afford.

    Long term care insurance is complicated and there are many issues you must understand when considering it. My next article will be devoted purely to better understanding long term care insurance and wh

    Freebie Promotions - How Giving Away Free Stuff Can Boost Your Business
    Everybody Loves A Freebie!It's true! Who doesn't like to get free stuff, no matter how cheap, lame or otherwise undesirable? You know it, I know it and you can be darn sure the marketing departments at the big boys out there know it and thrive on it.So why aren't YOU getting in on this?Giving away promotional freebies is a great way to get people to buy from you, to sign up for newsletters, to get a heap of free advertising and to generally boost the profile of your business both in the online and
    nursing homes costing thousands of dollars a month and some seniors needing years of such care, even a well-lined nest egg could experience a drastic drop in value. A more prudent approach would be to purchase long term care insurance and use that to pay for any long term care you or your spouse may need.

    The real conundrum exists for those seniors of moderate means, those with incomes between $30,000 and $50,000 who have a few hundred thousand dollars in assets. Long term care needs could gut your life savings and impoverish the healthy spouse. But long term care insurance can be very expensive and hard for these seniors to afford.

    Long term care insurance is complicated and there are many issues you must understand when considering it. My next article will be devoted purely to better understanding long term care insurance and wh

    Expat Health Insurance For US Citizens
    Expat health insurance is something that you should take a close look at before you move overseas. There are many people who travel overseas every year on vacation and find themselves falling in love with their vacation destination. This is something which happens everyday and you have to remember that your need for health insurance is not going to change no matter where in the world you are.You will still face all the same accident risks overseas that you will face here at home but you may well encounter a v
    have a few hundred thousand dollars in assets. Long term care needs could gut your life savings and impoverish the healthy spouse. But long term care insurance can be very expensive and hard for these seniors to afford.

    Long term care insurance is complicated and there are many issues you must understand when considering it. My next article will be devoted purely to better understanding long term care insurance and what to look for when buying it.

    If purchasing long term care insurance isn’t an option for you, there are still some strategies you can use to cover that care should you need it. Selling your life insurance policies, called a life settlement, is one option. Reverse mortgages can also free up needed cash. Selling your home, however unpleasant that may be, can also provided needed funds. But in all of these strategies it is better to leverage those proceeds by using them to buy long term care insurance, if possible.

    But for now, let’s consider some issues that none of us like to think about, but will greatly influence how we each address our long term care needs. When someone is no longer able to care for themselves, usually the healthy spouse, if there is one, will take over the care. Few seniors, wealthy or not, are quick to dip into their savings to hire nurses or other care givers to help out.

    The result is that the healthy spouse often sacrifices their own health and well-being to care for the sick one. We’ve all seen it happen, how the ‘healthy’ spouse becomes exhausted and emotionally spent trying to meet the overwhelming needs of the other.

    If they’re lucky, their adult children will step in to help shoulder the burden. Some families have gone on like this for years, with sons and daughters spoon feeding their parents and changing their diapers. The emotional toll on the family in these situations is indescribable.

    How much easier life is when seniors take active steps to provide for this care properly. Then the family can spend their emotional and physical strength on cherishing their loved one, without ruining their own lives in the process.

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