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Suggest You - It May Be Time to Walk in an Employer's Shoes
What is Your Brand Worth?
How would it feel to control your career and business because you have a strong personal brand? Companies spend zillions of dollars to ensure you think of them first. In fact, their goal is for you to think only of their product and to evangelize to your friends. How many people ask for a Coke when they don’t necessarily want a Coke? What is the global Coca Cola brand worth? I love branding, thinking about this brings a tear to my eye, can you pass a Kleenex?What about you? What is your personal brand worth? How do people feel when dealing with you? Do they think of you when looking for an expert in your sp
ployer’s shoes. Okay, IHow would it feel to control your career and business because you have a strong personal brand? Companies spend zillions of dollars to ensure you think of them first. In fact, their goal is for you to think only of their product and to evangelize to your friends. How many people ask for a Coke when they don’t necessarily want a Coke? What is the global Coca Cola brand worth? I love branding, thinking about this brings a tear to my eye, can you pass a Kleenex?What about you? What is your personal brand worth? How do people feel when dealing with you? Do they think of you when looking for an expert in your sp
2007 and The Power of Presence and Brand Marketing in the 21st Century
What is the Power of Presence and how can one capitalize on the ominous strength in becoming a household name? We all know of the strength of branding and yet few realize its vast power. You see, the amount of consumer dollars spent on brands in the United States is $300 billion plus per year. Obviously, any businessperson would want to get in on the action and capitalize on the branding potential. Franchise outlets, which rely on brand-name marketing account for one third of every consumer dollar spent each year in the US and there are over 450,000 franchised outlets.Brand marketing requires synergy word-of-mouth
If you are in a job search and aren’t receiving viable hits, it’s time to walk a mile in an employer’s shoes. Okay, I What is the Power of Presence and how can one capitalize on the ominous strength in becoming a household name? We all know of the strength of branding and yet few realize its vast power. You see, the amount of consumer dollars spent on brands in the United States is $300 billion plus per year. Obviously, any businessperson would want to get in on the action and capitalize on the branding potential. Franchise outlets, which rely on brand-name marketing account for one third of every consumer dollar spent each year in the US and there are over 450,000 franchised outlets.Brand marketing requires synergy word-of-mouth
Find Jobs on Company Web Sites
Most companies of any size now have web sites that offer free online jobs listings. In fact, many companies now use their web site as the primary recruiting method.As a result, traditional job search methods have been turned upside down by the Internet. Five years ago, company web sites would have been number four or five in order of importance. Today, it's my number one recommendation, as a hiring manager, for finding job openings at the mid-management level and below.Why? Simple. For the company, it's a fast and – most importantly – inexpensive way to recruit.The company web site is alrea
rch and aren’t receiving viable hits, it’s time to walk a mile in an employer’s shoes. Okay, IMost companies of any size now have web sites that offer free online jobs listings. In fact, many companies now use their web site as the primary recruiting method.As a result, traditional job search methods have been turned upside down by the Internet. Five years ago, company web sites would have been number four or five in order of importance. Today, it's my number one recommendation, as a hiring manager, for finding job openings at the mid-management level and below.Why? Simple. For the company, it's a fast and – most importantly – inexpensive way to recruit.The company web site is alrea
How To Get Cast In Television Commercials: Guaranteed Part 2
In a previous article, I dropped a huge tip about, of all things, what you should wear to each and every casting session. That's right...a secret about wardrobes.And if you're expecting to be acting in television commercials and if you're expecting to get cast for television commercials, then you need to go FIND THAT ARTICLE. Who knows, it might do you more good than that wildly expensive head shot you just got another 300 copies of.Back to you.You need to understand, right here and now, that commercial casting is played very quickly. Creatives and producers and agents and casting directors an
viable hits, it’s time to walk a mile in an employer’s shoes. Okay, IIn a previous article, I dropped a huge tip about, of all things, what you should wear to each and every casting session. That's right...a secret about wardrobes.And if you're expecting to be acting in television commercials and if you're expecting to get cast for television commercials, then you need to go FIND THAT ARTICLE. Who knows, it might do you more good than that wildly expensive head shot you just got another 300 copies of.Back to you.You need to understand, right here and now, that commercial casting is played very quickly. Creatives and producers and agents and casting directors an
Logos: Price, Process and Pitfalls
Section 1: An OverviewIf you want a great logo, versus a mediocre one, you need to acquire a general understanding of what's involved in the process of designing one. You also need to know a thing or two about whom you're trying to sell to. Finally, you need to be able to trust your designer's instincts.First, some basic terminology: Icon: a symbol or brandmark. Think Nike's "swoosh." Wordmark: graphic representation of the name of a brand. i.e. letters only (e.g. GAP, Coca Cola) Brand Slogan/Tagline: phrase that supports the identity of a service/product over a lengthy period. Logo
to walk a mile in an employer’s shoes. Okay, ISection 1: An OverviewIf you want a great logo, versus a mediocre one, you need to acquire a general understanding of what's involved in the process of designing one. You also need to know a thing or two about whom you're trying to sell to. Finally, you need to be able to trust your designer's instincts.First, some basic terminology: Icon: a symbol or brandmark. Think Nike's "swoosh." Wordmark: graphic representation of the name of a brand. i.e. letters only (e.g. GAP, Coca Cola) Brand Slogan/Tagline: phrase that supports the identity of a service/product over a lengthy period. Logo
Popularity And Competence: Is Being Well-Liked More Important Than Being Competent?
I was watching the news last week and heard one of the news anchors quoting a recent study that said that people perceive that being well-liked in the workplace is more important than being competent.I hope that this feeling isn’t actually reality when it comes to important careers such as the medical profession.Certainly, I’d rather have an unpopular but competent surgeon working on me than the alternative!Taking the phrase “it’s more important to be well-liked than competent” literally would be a mistake in this case. In reality, we need to read between the lines a bit to fully understand what this
ployer’s shoes. Okay, I realize what you may be thinking. For just one day, you would like an employer to walk in your
I was watching the news last week and heard one of the news anchors quoting a recent study that said that people perceive that being well-liked in the workplace is more important than being competent.I hope that this feeling isn’t actually reality when it comes to important careers such as the medical profession.Certainly, I’d rather have an unpopular but competent surgeon working on me than the alternative!Taking the phrase “it’s more important to be well-liked than competent” literally would be a mistake in this case. In reality, we need to read between the lines a bit to fully understand what this
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