ing customers, providing a high quality product, delivering top-notch service to support your product, and getting customers excited enough to tell others about you. Business owners have values they bring to their business. The pHow important are staff to your business? That’s sort of a basic question, because everyone knows that without staff you can’t do your own job. But really, how important do we consider our staff? After all, they haven’t been to school as long as we have, they don’t know as much, they don’t make the money we do. Shouldn’t it be easy to replace them when we need to?

It’s easy to fall into the trap of under-rating the importance of staff to a business; but it’s at least as bad to have the wrong staff in your organization. Who are the ‘wrong’ staff? Most of us would say those who don’t work hard, or take too many breaks, or don’t know what they’re doing, or who don’t take initiative. Now, these are serious defects, but the problem goes deeper – are we seeking staff who really complement the business?

When you opened your business you had an ideal in mind. Most likely it included finding and pleasing customers, providing a high quality product, delivering top-notch service to support your product, and getting customers excited enough to tell others about you. Business owners have values they bring to their business. The pr

school as long as we have, they don’t know as much, they don’t make the money we do. Shouldn’t it be easy to replace them when we need to?

It’s easy to fall into the trap of under-rating the importance of staff to a business; but it’s at least as bad to have the wrong staff in your organization. Who are the ‘wrong’ staff? Most of us would say those who don’t work hard, or take too many breaks, or don’t know what they’re doing, or who don’t take initiative. Now, these are serious defects, but the problem goes deeper – are we seeking staff who really complement the business?

When you opened your business you had an ideal in mind. Most likely it included finding and pleasing customers, providing a high quality product, delivering top-notch service to support your product, and getting customers excited enough to tell others about you. Business owners have values they bring to their business. The p

but it’s at least as bad to have the wrong staff in your organization. Who are the ‘wrong’ staff? Most of us would say those who don’t work hard, or take too many breaks, or don’t know what they’re doing, or who don’t take initiative. Now, these are serious defects, but the problem goes deeper – are we seeking staff who really complement the business?

When you opened your business you had an ideal in mind. Most likely it included finding and pleasing customers, providing a high quality product, delivering top-notch service to support your product, and getting customers excited enough to tell others about you. Business owners have values they bring to their business. The p

ative. Now, these are serious defects, but the problem goes deeper – are we seeking staff who really complement the business?

When you opened your business you had an ideal in mind. Most likely it included finding and pleasing customers, providing a high quality product, delivering top-notch service to support your product, and getting customers excited enough to tell others about you. Business owners have values they bring to their business. The p

ing customers, providing a high quality product, delivering top-notch service to support your product, and getting customers excited enough to tell others about you. Business owners have values they bring to their business. The problem is, most don’t take the time at the front end to formalize those values, and they almost never seek to hire staff who share those same values.

So what happens? The staff who are hired don’t match the ideal the owner had in mind. They might be too brusque, or even unfriendly with customers. They might not get along with other staff, and become a constant source of irritation. They might get flustered when the business gets busy, frustrating both customers and other staff. Maybe they just don’t have the drive that you were wanting in your staff.

But really, can you do anything about that? Sure you can; and the answer comes in two parts: First, taking the time to identify and formalize your own values, and then build them into the business. What attitudes do you really want in your business? Do you want customers to feel fussed over, or are you happier with more of a formal professiona