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Suggest You - How to Pick the Best Career for You: Part 3
Employment history verification is essential for many reasons. Job applicants may lie on their resume to cover up previous employment problems, and even periods of imprisonment that they obviously do not want to reveal in an application for a new job. You are obliged not only by law, but morally, to make as sure as you possibly can that your employees are not harmed through your employment of an unsuitable candidate.Your verification procedure should detect any false dates of employment provided, any exaggeration of positions or responsibilities held and the possibility of
•Recognize your marketing skills, where you are most marketable, and all you have to offer
•Develop a marketing plan of action to generate multiple, simultaneous interviews
•Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work
•Allow time to run a complete job search coherently, independently, and productively
•Gain sufficient exposure (access) to ample numbers of decision-makers
Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective:
•Position
The purpose of carrying out background investigations is to verify that applicants for employment in sensitive positions do not have a history of activity that would make them unsuitable for the position for which they are being considered. Failure or slack in performing pre-employment background checks could destroy everything a business owner or manager has worked hard to build. Background checks and employee screenings are a must in today's business and domestic climate. It is seen that companies and families often do not adequately screen their new applicants. This can prove to
The traditional method of career transitioning moves you out of the driver’s seat and into the back seat. Whenever your career marketing campaign is driven by your needs rather than the employer’s, you lose control of steering your job search in the right direction. Today’s customer-centric marketplace requires companies to selectively position each product properly, target it toward the right market and package it into an effective, memorable branding. You’ll need this same laser-beamed approach to pinpoint the right career. It is not a one-shot, random deal. You must market with intent.
Marketing is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. We distinguish ourselves through our marketing. Sell solutions, not product. Create demand. Effective marketing both in business and career campaigning also demands continued:
•Diligence in tracking outcomes
•Courage to ditch non- or underperforming efforts
•Hands-on creativity to exploit hidden opportunity
There is no such thing as “soft sell” or “hard sell.” There is only “smart sell” and “stupid sell.” If you try to appeal to everybody, someone else is going to sneak behind you and pick off significant chunks of your market. Translation: Your competition wins. You lose. Smart selling understands the critical difference between mass marketing and marketing segmentation:
•In mass marketing, candidates seek to appeal to a broad range of employers by passively utilizing a single untargeted and generalized marketing strategy. Dumb choice.
•In market segmentation, or Marketing-with-Intent, the job seeker proactively seeks to appeal to well-defined employer targets. This is accomplished through a strategically-designed marketing action plan that employs multiple strategies simultaneously. Smart choice.
Former U.S. president Jimmy Carter achieved a successful career marketing campaign because the voters’ needs were understood, emphasized, reinforced and fulfilled. Jimmy Carter overcame a voter-perceived liability of being a Southerner and Farmer by getting on a tractor, wearing blue jeans, and making sure the people saw his boots were mud-filled from walking the fields. His Marketing-with-Intent effort dramatically and effectively linked the need for voters for a leader that understood their issues to the credibility of being “one of the people.”
Hot career tip: Want to transfer your skills into a better career and perhaps even a different industry and do so more quickly? Stop viewing and marketing yourself exclusively by what you’ve done. Tunnel vision severely underestimates your career options and income potential.
Here are seven tips to ensure you’re marketing with intent and the expedition won’t be futile:
•Know the job market
•Know your functional and industry options, or employer’s needs in these areas
•Recognize your marketing skills, where you are most marketable, and all you have to offer
•Develop a marketing plan of action to generate multiple, simultaneous interviews
•Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work
•Allow time to run a complete job search coherently, independently, and productively
•Gain sufficient exposure (access) to ample numbers of decision-makers
Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective:
•Position
Tired of sending the boring white envelope over and over again? Why not spice it up with colorful return address labels? Your recipient will surely be amused by your creativity, and you will definitely find mail work a lot more fun.Why use stick-on return address labels?You are not required to put a return address on every letter you send out, but it is still best to label your letters so that the post office can resend it to you (in case it gets rejected or undelivered for any reason).A legible, well-made return address label also lets your recipient understand your
Marketing is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. We distinguish ourselves through our marketing. Sell solutions, not product. Create demand. Effective marketing both in business and career campaigning also demands continued:
•Diligence in tracking outcomes
•Courage to ditch non- or underperforming efforts
•Hands-on creativity to exploit hidden opportunity
There is no such thing as “soft sell” or “hard sell.” There is only “smart sell” and “stupid sell.” If you try to appeal to everybody, someone else is going to sneak behind you and pick off significant chunks of your market. Translation: Your competition wins. You lose. Smart selling understands the critical difference between mass marketing and marketing segmentation:
•In mass marketing, candidates seek to appeal to a broad range of employers by passively utilizing a single untargeted and generalized marketing strategy. Dumb choice.
•In market segmentation, or Marketing-with-Intent, the job seeker proactively seeks to appeal to well-defined employer targets. This is accomplished through a strategically-designed marketing action plan that employs multiple strategies simultaneously. Smart choice.
Former U.S. president Jimmy Carter achieved a successful career marketing campaign because the voters’ needs were understood, emphasized, reinforced and fulfilled. Jimmy Carter overcame a voter-perceived liability of being a Southerner and Farmer by getting on a tractor, wearing blue jeans, and making sure the people saw his boots were mud-filled from walking the fields. His Marketing-with-Intent effort dramatically and effectively linked the need for voters for a leader that understood their issues to the credibility of being “one of the people.”
Hot career tip: Want to transfer your skills into a better career and perhaps even a different industry and do so more quickly? Stop viewing and marketing yourself exclusively by what you’ve done. Tunnel vision severely underestimates your career options and income potential.
Here are seven tips to ensure you’re marketing with intent and the expedition won’t be futile:
•Know the job market
•Know your functional and industry options, or employer’s needs in these areas
•Recognize your marketing skills, where you are most marketable, and all you have to offer
•Develop a marketing plan of action to generate multiple, simultaneous interviews
•Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work
•Allow time to run a complete job search coherently, independently, and productively
•Gain sufficient exposure (access) to ample numbers of decision-makers
Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective:
•Position
A couple months back I had a little plumbing problem that required turning off the water to the house. Our do-it-yourself job was great until we needed to turn the water back on and nothing happened. Several frustrating hours later the emergency plumber came to the rescue and made everything all better. Should have been a hefty bill right?Well I wouldn't know because even through I've called them, they've never sent a bill.Hello, how do you make money if you work for free?It's not on purpose but this same scenario happens over and over with small and large busi
•In mass marketing, candidates seek to appeal to a broad range of employers by passively utilizing a single untargeted and generalized marketing strategy. Dumb choice.
•In market segmentation, or Marketing-with-Intent, the job seeker proactively seeks to appeal to well-defined employer targets. This is accomplished through a strategically-designed marketing action plan that employs multiple strategies simultaneously. Smart choice.
Former U.S. president Jimmy Carter achieved a successful career marketing campaign because the voters’ needs were understood, emphasized, reinforced and fulfilled. Jimmy Carter overcame a voter-perceived liability of being a Southerner and Farmer by getting on a tractor, wearing blue jeans, and making sure the people saw his boots were mud-filled from walking the fields. His Marketing-with-Intent effort dramatically and effectively linked the need for voters for a leader that understood their issues to the credibility of being “one of the people.”
Hot career tip: Want to transfer your skills into a better career and perhaps even a different industry and do so more quickly? Stop viewing and marketing yourself exclusively by what you’ve done. Tunnel vision severely underestimates your career options and income potential.
Here are seven tips to ensure you’re marketing with intent and the expedition won’t be futile:
•Know the job market
•Know your functional and industry options, or employer’s needs in these areas
•Recognize your marketing skills, where you are most marketable, and all you have to offer
•Develop a marketing plan of action to generate multiple, simultaneous interviews
•Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work
•Allow time to run a complete job search coherently, independently, and productively
•Gain sufficient exposure (access) to ample numbers of decision-makers
Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective:
•Position
The mere existence of resources in a country is no guarantee they will contribute to output. Multinational enterprises (MNEs) may enable idle resources to be used. Oil production for instance, requires not only the presence of underground deposits but also the knowledge of how to find them and the capital equipment to bring the oil to the surface. Production is useless without markets and transportation facilities, which an international investor may be able to supply. Access to foreign markets, particularly the investor's home market, may be particularly important to developing co
Hot career tip: Want to transfer your skills into a better career and perhaps even a different industry and do so more quickly? Stop viewing and marketing yourself exclusively by what you’ve done. Tunnel vision severely underestimates your career options and income potential.
Here are seven tips to ensure you’re marketing with intent and the expedition won’t be futile:
•Know the job market
•Know your functional and industry options, or employer’s needs in these areas
•Recognize your marketing skills, where you are most marketable, and all you have to offer
•Develop a marketing plan of action to generate multiple, simultaneous interviews
•Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work
•Allow time to run a complete job search coherently, independently, and productively
•Gain sufficient exposure (access) to ample numbers of decision-makers
Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective:
•Position
It’s A Mystery All Right!How can the quality of retail service be measured? Is it a mystery? Not really, because many research companies have developed and used a tool called the mystery shopper. Mystery shopping jobs help businesses improve.Mystery shopping jobs involve people who act as shoppers in return for some combination of store credit, financial reimbursement, purchase discounts, or other perks. Mystery shoppers have various tasks assigned to them when they are hired. Each store or business may have different instructions depending on what they hoping to
•Recognize your marketing skills, where you are most marketable, and all you have to offer
•Develop a marketing plan of action to generate multiple, simultaneous interviews
•Shore up your writing skills to create the kind of highly effective resumes and letter that make the system work
•Allow time to run a complete job search coherently, independently, and productively
•Gain sufficient exposure (access) to ample numbers of decision-makers
Marketing-with-Intent is a breakthrough market segmentation strategy that more definitively steers your career campaign by giving you back control of the wheel. However, this groundbreaking tactic consistently requires you to use the right tools to be effective:
•Positioning (posture yourself as a problem solver)
•Exposure (detect indications of hiring patterns and necessity for solutions)
•Marketing (create demand for your talents by communicating your benefit)
When you identify employer needs through subterranean market research and then develop a personalized solution and communication initiative that aligns with those needs, you’ll flawlessly yield a positive outcome.
Never drive your job search blindfolded and certainly don’t let hindsight be your tour guide. Zoom, Zoom.
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