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Suggest You - Real Estate Marketing - How to Measure Your Direct Mail Success
Many people today place money with financial analysts, fund managers and experts in the hope that they can grow their funds. However studies have shown that in the vast majority of cases, the individual generates the same return as the experts. But most people when confronted with this fact, usually reply that they do not know how best to invest their money themselves and it is submitted that the real reason is a lack of financial literacy.So the usual question is how someone can increase his financial literacy? Thi
Step 1
Send a farming piece using buyer’s (or seller’s) guide as primary offer. Use this piece for a specific period of time -- let’s say two months.
Step 2
Track and record all responses that come from that card. When you get an email or phone call from a prospec
Effectively reading non-verbal messages can dramatically improve your sales relationships, as well as your sales results.Everyone communicates on two levels. Verbally and non-verbally. Verbal communication, or the spoken words we use, represent a very small portion (less than 10%) of our overall message. People can lie, misrepresent or mislead you with their words. Non-verbal language represents over 50% of our total message.If there is an inconsistency between the verbal message and the non-verbal message you
What he means is this. You can take something that has worked for another real estate marketer, apply it to your own audience, and have it flop. Or it could be a huge success. The only way to know for sure is to try it and test it.
Sure, there are "best practices" you can start with, and you can learn a lot from the successes and failures of other marketers. But to get the best possible ROI on your real estate marketing investment, there is no substitute for testing.
Think of it this way. Best practices will put you ahead of 75% of your competition. Testing can help you surpass the other 25%.
And Now for the Good News
Direct mail makes testing easy. In fact, it’s one of the easiest marketing mediums to track and measure. If you send 500 postcards out and get 25 phone calls about that postcard, you’ve just measured a 5% ROI (if we could all be so lucky!).
Advertise through radio or television, and your results are much harder to quantify.
You don’t have to be an analyst or statistician to start a basic testing and measurement program for your direct mail. Here’s an example of how simple it might be:
Step 1
Send a farming piece using buyer’s (or seller’s) guide as primary offer. Use this piece for a specific period of time -- let’s say two months.
Step 2
Track and record all responses that come from that card. When you get an email or phone call from a prospect
Business Plans expire like many foods. They may not spoil but they lose their potency due to changes in business conditions. We will look at five of them.First, changes in technology impact most businesses. If a new method of doing something is created, the business environment can change very quickly. If your product or service depends on the old technology, your business prospects could be dramatically reduced. Be alert to new technologies that can either hinder or help you. Good examples are the changes from r
Sure, there are "best practices" you can start with, and you can learn a lot from the successes and failures of other marketers. But to get the best possible ROI on your real estate marketing investment, there is no substitute for testing.
Think of it this way. Best practices will put you ahead of 75% of your competition. Testing can help you surpass the other 25%.
And Now for the Good News
Direct mail makes testing easy. In fact, it’s one of the easiest marketing mediums to track and measure. If you send 500 postcards out and get 25 phone calls about that postcard, you’ve just measured a 5% ROI (if we could all be so lucky!).
Advertise through radio or television, and your results are much harder to quantify.
You don’t have to be an analyst or statistician to start a basic testing and measurement program for your direct mail. Here’s an example of how simple it might be:
Step 1
Send a farming piece using buyer’s (or seller’s) guide as primary offer. Use this piece for a specific period of time -- let’s say two months.
Step 2
Track and record all responses that come from that card. When you get an email or phone call from a prospec
What is it exactly that sets one home apart from another? Why do some homes radiate such appeal even when located in the same area and of the same basic design as less attractive houses? More important, how can we make our homes stand out above all the other houses in the neighborhood?This is not an idle question or one that serves only our pride of ownership. Warmth, charm, beauty, uniqueness and livability are what people want most when they buy a home. Besides the daily pleasure of an attractive and functional livin
Think of it this way. Best practices will put you ahead of 75% of your competition. Testing can help you surpass the other 25%.
And Now for the Good News
Direct mail makes testing easy. In fact, it’s one of the easiest marketing mediums to track and measure. If you send 500 postcards out and get 25 phone calls about that postcard, you’ve just measured a 5% ROI (if we could all be so lucky!).
Advertise through radio or television, and your results are much harder to quantify.
You don’t have to be an analyst or statistician to start a basic testing and measurement program for your direct mail. Here’s an example of how simple it might be:
Step 1
Send a farming piece using buyer’s (or seller’s) guide as primary offer. Use this piece for a specific period of time -- let’s say two months.
Step 2
Track and record all responses that come from that card. When you get an email or phone call from a prospec
There are so many social media used by thousands of people. You can make more money with social media by strategically using it for more money earning opportunities. Following are 4 ways to do it -Create a Network – Using social media create a big and good network. Network in social media like wikipedia, ryze, MySpace, YouTube, Digg, orkut etc will help you to get noticed and make money by tapping the network. You can go for different money making options by using the network, but that should be in limits, other
Advertise through radio or television, and your results are much harder to quantify.
You don’t have to be an analyst or statistician to start a basic testing and measurement program for your direct mail. Here’s an example of how simple it might be:
Step 1
Send a farming piece using buyer’s (or seller’s) guide as primary offer. Use this piece for a specific period of time -- let’s say two months.
Step 2
Track and record all responses that come from that card. When you get an email or phone call from a prospec
As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses.The following case study shows how to grow your business using the T.E.A.M Profit concept:Ted is a Real Estate Agent specializing in working with residents who want to purchase fixer upper homes.His targe
Step 1
Send a farming piece using buyer’s (or seller’s) guide as primary offer. Use this piece for a specific period of time -- let’s say two months.
Step 2
Track and record all responses that come from that card. When you get an email or phone call from a prospect, ask them how they heard about you. If they say, "We received a postcard mentioning your buyer’s guide," then chalk up a response to that particular card. Stop counting at the two-month mark and write down the total number of responses.
Step 3
Next, adjust a single element of your mailer -- let’s use the headline for this example.
Step 4
Send your new mailer and track the response over the same period of time as you measured the first. Example: Out of 200 pieces mailed, postcard one generated seven responses in a two-month period. But postcard two generated 11 responses in the same period of time.
Postcard two is the winner (or the "control"). And because you only changed the headline, you know specifically what led to the increased response ... a stronger headline!
Toss the weaker headline, keep the stronger one, and repeat the process with a new "challenger."
Now continue this one-element-at-a-time method for other parts of your mailer. Test the layout, the wording, the offer and the list. Pretty soon, you’ll have a combination of best headline, best graphics, best layout ... best everything. Run it until the wheels fall off!
"But how do I know which card somebody is responding to? Maybe they’ve just held on to card number one for a long time and are calling in response to it (instead of
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