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    How to Write Ad Copy That Sells
    In our fast-paced society we all want quick results, delivery now, quick customer service, overnight shipping, etc. Why is that? The reason is simple -- "Time Is Money!"Picture this, a website with class "A" graphics, a beautiful flash menu, video with sound and all the bells & whistles. Now imagine this beautiful website without any physical words at all. How many sales do you think it would make?Rudyard Kipling once said, "Words are, of course, the most powerful drug used by mankind." Words make us laugh, cry and fall in
    out it.

    6. The last focuses on this question … is your situation hopeful or helpless? While this needs further explanation, if it is hopeful to you, then stay and work it out. If it is helpless … get out now.

    The key to helping your people move to embracing change and not fighting it is to get them to make a choice, based on their answers, whether to go or stay. If someone simply can’t get with the program then for their own mental and physical health they should choose to go. It should be civil, you should help them, but they should not stay.

    On the other hand if someone chooses to stay, as most will, then they need to understand that while you want and need feedback on the process, resistance is not acceptable. It is important that this message be delivered in the beginning of the change process. Otherwise, have fun in the carnag

    Solicitor Jobs – Networking Your Way to a New Legal Job
    If you want to take advantage of people power when you are looking new job some successful networking can do you lots of favours.Research People – if you know you are going to be at an industry event it’s worth doing a bit of background research on whom else might be attending. A quick internet search on the name of speakers might give you an interesting nugget of information that will do you wonders when trying to break the ice in the hotel bar.Know Who You’d Like To Know – have a trawl th
    “Life is a movie and you’re the star, give it a happy ending.” Joan Rivers the actress and comedienne said that and it really applies to dealing with and coping with change in your organization and life. I learned about this as a Marine sniper in the jungles of Vietnam. I might have found myself there as part of the United States Marine Corp but what I made of the experience was up to me. It is serving me to this day.

    When you are leading or managing change the people under your charge will have varying reactions to the changes taking place. Few will embrace it out of the blocks, many will struggle. You can help. As popular speaker Larry Winget says, “Shut up, stop whining and get a life!”

    The very first thing you must help people do, in a kind, yet straightforward way, is to help them go home and look in the mirror. Each of us needs to have a stop kidding yourself day. Teach them to ask, “Where are my present practices taking me?” That means that if I continue to react and behave in the way I am, regarding these changes – where will I be?

    You see people need to understand that once you launch the ‘change’ it is going to proceed in that direction … the choice is in how they react. Understanding this principle came early to me. My first patrol in Nam as a sniper came with a Force Reconnaissance team in the mountains near Laos. We planned a ten day patrol and my partner and I took just enough c-rations for the ten days, barely. We didn’t want to carry the extra weight.

    Well, at the end of ten days, for whatever reason, the choppers didn’t come to get us. A tough Recon sergeant, knowing we were out of food, came by and said, “No whining.” It was three days before the choppers came … we didn’t eat for three days. Now that was change, but we lived and we learned and we changed. The good people in your organization will learn too.

    Understanding this first hand has led me to create the first key to helping people embrace change and that is to decide whether you want to stay with the organization. I created a test I give people in my How to Cope workshop that is designed to make them face the fact that things are changing and they can get with the changes or they should lead. It’s just a fact.

    The test goes something like this …

    1. The first question is do you still have a job? If you don’t have a job then move on, stop the test and focus on finding a new one. Your change is different.

    2. The second question is what are the facts that you know to be true as they relate to you? We all know all the horriblizing that goes on during change, here, we just want the people to focus on what is true about the changes as it relates to them. 3. The next question relates to now you know some facts, how do they impact you personally? This is just getting people to ‘get real’. Do these changes actually impact you, or are they impacting others and you are ‘projecting’ those changes on you? It pays to understand and be sure.

    4. There are some other questions in between, but for this article lets focus on this … are you in denial about anything you see and what do you fear? Here you get the folks to come clean and stop kidding themselves.

    5. The next couple questions focus the individual on how they are behaving and feeling about the changes. You cannot change that which you do not acknowledge. The focus has to be on getting real and doing something about it.

    6. The last focuses on this question … is your situation hopeful or helpless? While this needs further explanation, if it is hopeful to you, then stay and work it out. If it is helpless … get out now.

    The key to helping your people move to embracing change and not fighting it is to get them to make a choice, based on their answers, whether to go or stay. If someone simply can’t get with the program then for their own mental and physical health they should choose to go. It should be civil, you should help them, but they should not stay.

    On the other hand if someone chooses to stay, as most will, then they need to understand that while you want and need feedback on the process, resistance is not acceptable. It is important that this message be delivered in the beginning of the change process. Otherwise, have fun in the carnage

    Clean Sweep
    Hey - how about those White Sox. Their well is dry for 88 years, all the way back to World War I, 1917 to be exact. Then - Kazaaaam, they sweep the series in four straight games.There are a lot of reasons they won this year.They have a great manager and in case you don't follow baseball, his name is Ozzie Guillen. When the game was over the 41 year old manager didn't go jumping up and down with his players, he said, "I have to respect the other team." A class act!For the White Sox - the winning didn't come easy. T
    ave a stop kidding yourself day. Teach them to ask, “Where are my present practices taking me?” That means that if I continue to react and behave in the way I am, regarding these changes – where will I be?

    You see people need to understand that once you launch the ‘change’ it is going to proceed in that direction … the choice is in how they react. Understanding this principle came early to me. My first patrol in Nam as a sniper came with a Force Reconnaissance team in the mountains near Laos. We planned a ten day patrol and my partner and I took just enough c-rations for the ten days, barely. We didn’t want to carry the extra weight.

    Well, at the end of ten days, for whatever reason, the choppers didn’t come to get us. A tough Recon sergeant, knowing we were out of food, came by and said, “No whining.” It was three days before the choppers came … we didn’t eat for three days. Now that was change, but we lived and we learned and we changed. The good people in your organization will learn too.

    Understanding this first hand has led me to create the first key to helping people embrace change and that is to decide whether you want to stay with the organization. I created a test I give people in my How to Cope workshop that is designed to make them face the fact that things are changing and they can get with the changes or they should lead. It’s just a fact.

    The test goes something like this …

    1. The first question is do you still have a job? If you don’t have a job then move on, stop the test and focus on finding a new one. Your change is different.

    2. The second question is what are the facts that you know to be true as they relate to you? We all know all the horriblizing that goes on during change, here, we just want the people to focus on what is true about the changes as it relates to them. 3. The next question relates to now you know some facts, how do they impact you personally? This is just getting people to ‘get real’. Do these changes actually impact you, or are they impacting others and you are ‘projecting’ those changes on you? It pays to understand and be sure.

    4. There are some other questions in between, but for this article lets focus on this … are you in denial about anything you see and what do you fear? Here you get the folks to come clean and stop kidding themselves.

    5. The next couple questions focus the individual on how they are behaving and feeling about the changes. You cannot change that which you do not acknowledge. The focus has to be on getting real and doing something about it.

    6. The last focuses on this question … is your situation hopeful or helpless? While this needs further explanation, if it is hopeful to you, then stay and work it out. If it is helpless … get out now.

    The key to helping your people move to embracing change and not fighting it is to get them to make a choice, based on their answers, whether to go or stay. If someone simply can’t get with the program then for their own mental and physical health they should choose to go. It should be civil, you should help them, but they should not stay.

    On the other hand if someone chooses to stay, as most will, then they need to understand that while you want and need feedback on the process, resistance is not acceptable. It is important that this message be delivered in the beginning of the change process. Otherwise, have fun in the carnag

    Interviewing Salespeople
    One of the most common mistakes that I see with employers and recruiters, is taking a person’s r?sum? at face value. This is particularly fatal when it comes to hiring sales people. Why? Sales people are masters of the spin. When I see a r?sum? that comes to me full such spin (for example increased pipeline by 82%, doubled bookings, tripled revenue, etc), and I don’t see absolute revenue or booking figures, I become highly suspicious. That’s why one of the first things I do when I interview a sales candidate is to ask them to put to
    came … we didn’t eat for three days. Now that was change, but we lived and we learned and we changed. The good people in your organization will learn too.

    Understanding this first hand has led me to create the first key to helping people embrace change and that is to decide whether you want to stay with the organization. I created a test I give people in my How to Cope workshop that is designed to make them face the fact that things are changing and they can get with the changes or they should lead. It’s just a fact.

    The test goes something like this …

    1. The first question is do you still have a job? If you don’t have a job then move on, stop the test and focus on finding a new one. Your change is different.

    2. The second question is what are the facts that you know to be true as they relate to you? We all know all the horriblizing that goes on during change, here, we just want the people to focus on what is true about the changes as it relates to them. 3. The next question relates to now you know some facts, how do they impact you personally? This is just getting people to ‘get real’. Do these changes actually impact you, or are they impacting others and you are ‘projecting’ those changes on you? It pays to understand and be sure.

    4. There are some other questions in between, but for this article lets focus on this … are you in denial about anything you see and what do you fear? Here you get the folks to come clean and stop kidding themselves.

    5. The next couple questions focus the individual on how they are behaving and feeling about the changes. You cannot change that which you do not acknowledge. The focus has to be on getting real and doing something about it.

    6. The last focuses on this question … is your situation hopeful or helpless? While this needs further explanation, if it is hopeful to you, then stay and work it out. If it is helpless … get out now.

    The key to helping your people move to embracing change and not fighting it is to get them to make a choice, based on their answers, whether to go or stay. If someone simply can’t get with the program then for their own mental and physical health they should choose to go. It should be civil, you should help them, but they should not stay.

    On the other hand if someone chooses to stay, as most will, then they need to understand that while you want and need feedback on the process, resistance is not acceptable. It is important that this message be delivered in the beginning of the change process. Otherwise, have fun in the carnag

    How to Find the Best Jobs in Advertising
    How serious are you in your search for jobs in advertising?The function of advertising is needed in every organization from the very smallest of companies to the larger Fortune 1000 employers. The job titles for the advertising profession varies greatly based on experience and education level.There are thousands of advertising jobs posted all over the internet. Advertising jobs are found on employer sites, job boards, recruiter sites and niche sites specifically focusing on the advertising profession.Advertising recr
    blizing that goes on during change, here, we just want the people to focus on what is true about the changes as it relates to them. 3. The next question relates to now you know some facts, how do they impact you personally? This is just getting people to ‘get real’. Do these changes actually impact you, or are they impacting others and you are ‘projecting’ those changes on you? It pays to understand and be sure.

    4. There are some other questions in between, but for this article lets focus on this … are you in denial about anything you see and what do you fear? Here you get the folks to come clean and stop kidding themselves.

    5. The next couple questions focus the individual on how they are behaving and feeling about the changes. You cannot change that which you do not acknowledge. The focus has to be on getting real and doing something about it.

    6. The last focuses on this question … is your situation hopeful or helpless? While this needs further explanation, if it is hopeful to you, then stay and work it out. If it is helpless … get out now.

    The key to helping your people move to embracing change and not fighting it is to get them to make a choice, based on their answers, whether to go or stay. If someone simply can’t get with the program then for their own mental and physical health they should choose to go. It should be civil, you should help them, but they should not stay.

    On the other hand if someone chooses to stay, as most will, then they need to understand that while you want and need feedback on the process, resistance is not acceptable. It is important that this message be delivered in the beginning of the change process. Otherwise, have fun in the carnag

    Work at Home Jobs Vs Self Employment
    Work at Home Jobs vs Owning a Home Based BusinessNot everyone is interested in owning their own home business, but a lot of people are interested in dropping out of the rat race a little bit. More and more jobs are available where you can work from home. And since your productivity will probably be better working from home, you'll probably make more money. The other advantage is that it doesn't cost as much money to work from home, since you no longer have commuting expenses, lunches out expenses, or the same clot
    out it.

    6. The last focuses on this question … is your situation hopeful or helpless? While this needs further explanation, if it is hopeful to you, then stay and work it out. If it is helpless … get out now.

    The key to helping your people move to embracing change and not fighting it is to get them to make a choice, based on their answers, whether to go or stay. If someone simply can’t get with the program then for their own mental and physical health they should choose to go. It should be civil, you should help them, but they should not stay.

    On the other hand if someone chooses to stay, as most will, then they need to understand that while you want and need feedback on the process, resistance is not acceptable. It is important that this message be delivered in the beginning of the change process. Otherwise, have fun in the carnage that will follow.

    Ed Kugler

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