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    Be Imaginative
    What’s the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldn’t need a degree in the physical sciences to create or understand an ad.And you should never, ever, under any circumstances, kill an ad because it is not literal enough. On the contrary, if you find your ads are too literal, you should destroy them all and start fresh.rs. See references below.

    As a student of David Rock and graduate of Results Coaching Systems, I use the principles of neuroscience in my coaching. The results are incredible! To learn more about “brain based” coaching and experience a free trial session contact me at carolgcoach@aol.com.

    Coaching helps manage Change
    As the prevalence of change has grown, so have tools to help manage it – including coaching.

    Revealing the Roots: The Process of Building Brand
    How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand and the tactics. In this way, brand i
    Maybe you’re stuck, feeling unfulfilled and unhappy, but not able to make changes in your life to meet your goals. Maybe you’re vaguely dissatisfied and aren’t even sure why and where to find happiness. Perhaps you stressed and overwhelmed with work or life in general.

    Are you feeling physically, mentally and emotionally exhausted? Do you lack the energy to enjoy the things you love? Do you want to improve your health? Are you longing to have better personal or family relationship? You know you want to change but you can’t get started or don’t know where to begin.

    Change can be difficult. It means taking risks. It requires commitment, courage and action. As an experienced coach, I understand the challenges of change. I support and guide my clients to successfully adapt and deal with change. The experience is empowering and life transforming!

    Understanding Change
    The very sound of the word can create anxiety, discomfort, and fear. We tend to focus our energy on avoiding change rather than accepting it as a normal part of life. Despite the fact we know change is a part of life and change can provide solutions to our challenges — we remain uncertain on ways to effectively manage change and thrive within it.

    Latest Research on Change
    New research about our brains now reveals exactly why change is so hard — and what we can do to harness it for insight, creativity, and performance, in the workplace and beyond. In September's CIO Magazine cover story Results Coaching Systems’ founder David Rock and renowned research psychiatrist Jeffrey Schwartz discuss the basic neuroscience of change, and suggest strategies for making change easier on ourselves, and others. See references below.

    As a student of David Rock and graduate of Results Coaching Systems, I use the principles of neuroscience in my coaching. The results are incredible! To learn more about “brain based” coaching and experience a free trial session contact me at carolgcoach@aol.com.

    Coaching helps manage Change
    As the prevalence of change has grown, so have tools to help manage it – including coaching.

    How Do You Market Two Businesses?
    Because I do a lot of networking with very small business owners, I meet a lot of dual business owners. These are people, usually women, who own two businesses (or more).As a solopreneur, your resources are limited – that is, time and mo'ney. Managing and marketing one business is already a full-time job, so if your two businesses don't share the same target market, you may struggle – a lot.Sharing the same tar
    th? Are you longing to have better personal or family relationship? You know you want to change but you can’t get started or don’t know where to begin.

    Change can be difficult. It means taking risks. It requires commitment, courage and action. As an experienced coach, I understand the challenges of change. I support and guide my clients to successfully adapt and deal with change. The experience is empowering and life transforming!

    Understanding Change
    The very sound of the word can create anxiety, discomfort, and fear. We tend to focus our energy on avoiding change rather than accepting it as a normal part of life. Despite the fact we know change is a part of life and change can provide solutions to our challenges — we remain uncertain on ways to effectively manage change and thrive within it.

    Latest Research on Change
    New research about our brains now reveals exactly why change is so hard — and what we can do to harness it for insight, creativity, and performance, in the workplace and beyond. In September's CIO Magazine cover story Results Coaching Systems’ founder David Rock and renowned research psychiatrist Jeffrey Schwartz discuss the basic neuroscience of change, and suggest strategies for making change easier on ourselves, and others. See references below.

    As a student of David Rock and graduate of Results Coaching Systems, I use the principles of neuroscience in my coaching. The results are incredible! To learn more about “brain based” coaching and experience a free trial session contact me at carolgcoach@aol.com.

    Coaching helps manage Change
    As the prevalence of change has grown, so have tools to help manage it – including coaching.

    What Does Your Business Card Say?
    Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.Everyday people throw away stacks of undelivered business cards. Money down the dumper.Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forg
    ansforming!

    Understanding Change
    The very sound of the word can create anxiety, discomfort, and fear. We tend to focus our energy on avoiding change rather than accepting it as a normal part of life. Despite the fact we know change is a part of life and change can provide solutions to our challenges — we remain uncertain on ways to effectively manage change and thrive within it.

    Latest Research on Change
    New research about our brains now reveals exactly why change is so hard — and what we can do to harness it for insight, creativity, and performance, in the workplace and beyond. In September's CIO Magazine cover story Results Coaching Systems’ founder David Rock and renowned research psychiatrist Jeffrey Schwartz discuss the basic neuroscience of change, and suggest strategies for making change easier on ourselves, and others. See references below.

    As a student of David Rock and graduate of Results Coaching Systems, I use the principles of neuroscience in my coaching. The results are incredible! To learn more about “brain based” coaching and experience a free trial session contact me at carolgcoach@aol.com.

    Coaching helps manage Change
    As the prevalence of change has grown, so have tools to help manage it – including coaching.

    Are Your Cleaning Customers Motivated by Quality or Price?
    You don't have to be running your own business for very long to find out that customers are different when it comes to what they expect out of a cleaning service. There are those customers who want the best, no matter what the cost. On the other end of the spectrum are price conscious customers who are more concerned with how their cleaning expenses fit into their overall budget than anything else. Marketing to these two disti
    New research about our brains now reveals exactly why change is so hard — and what we can do to harness it for insight, creativity, and performance, in the workplace and beyond. In September's CIO Magazine cover story Results Coaching Systems’ founder David Rock and renowned research psychiatrist Jeffrey Schwartz discuss the basic neuroscience of change, and suggest strategies for making change easier on ourselves, and others. See references below.

    As a student of David Rock and graduate of Results Coaching Systems, I use the principles of neuroscience in my coaching. The results are incredible! To learn more about “brain based” coaching and experience a free trial session contact me at carolgcoach@aol.com.

    Coaching helps manage Change
    As the prevalence of change has grown, so have tools to help manage it – including coaching.

    How To Make A Career Change Possible
    First, how do you find those potential new careers without knowing the job titles or positions? Many job search websites allow you to search based on key words alone. Take a minute to look at your talents and interests and identify three or four of them that you feel are your strongest, and type those in as your key words. You might be surprised at what job descriptions pop up for industries, companies and positions that yo
    rs. See references below.

    As a student of David Rock and graduate of Results Coaching Systems, I use the principles of neuroscience in my coaching. The results are incredible! To learn more about “brain based” coaching and experience a free trial session contact me at carolgcoach@aol.com.

    Coaching helps manage Change
    As the prevalence of change has grown, so have tools to help manage it – including coaching. Coaching has emerged as one of many effective tools for supporting individual change. Coaching is now a booming industry.

    A Coach is a personal trainer, mentor, and manager all in one! A coach is passionate about YOU-and is your biggest fan. Coaching allows you to explore your situation and evaluate your options with a fresh, new perspective. With a coach in your corner you work as a team to set inspiring goals, powerful strategies and meaningful actions to deal with change.

    © 2007 Carol Giannantonio Coaching and Consulting Services. All Rights Reserved.

    Online References for further Reading on Change and Neuroleadership http://www.strategy-business.com/press/freearticle/06207?gko=498f4-12656449-15832258 http://www.cio.com/article/24975/Change_Management_Understanding_the_Science_of_Change http://www.neuroleadership.org/gmm_menu_page.jsp?menu_id=13

    Recommended Reading
    Quiet Leadership - or click here for the website about the book
    The Mind and the Brain - Jeffrey Schwartz & Sharon Begley
    The human Mind - Robert Winston
    The Users Guide to the Brain - John Ratey
    Mind Wide Open - Steven Johnson
    On Intelligence - Jeff Hawkins
    Social Intelligence - Daniel Goleman
    Train your mind, change your brain - Sharon Begley

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