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Suggest You - What Kind of Pillow Do You Prefer?
Promotional mouse mats are a great way to generate interest in your company because they are large enough to hold a decent amount of advertising. They take up a prominent place on your customers’ desks when they are used, and can keep your business in the minds of your customers for as long as they are in use simply by existing. It is in your best interest to make your p
What a unique idea…listening to your customers!
“The response has been fantastic” Ghumm goes on to say. “People love to choose their pillow”.
The Hotel Preston also offers other “little” extras, suc
1. First of all, know who the company is and what they do. You’ll be asked, “Have you heard of us?” and it is better to be able to respond in the positive. You can use the Internet to find out something about them. You look unprepared if you haven’t even taken the time to look them up.2. Make sure that you can remember what you did on your last few jobs. It does
I found this recently in Nashville, Tennessee.
I was to speak to a breakfast meeting to a group there and needed to find a location near the venue. I went on line and “Googled” hotels near the venue to avoid rush hour driving. I found the Hotel Preston. I was impressed enough with their website to feel comfortable to book a room there. The rooms looked nice and comfortable, and I felt comfortable with my decision to stay there.
What I discovered when I got to my room was what impressed me.
On the bed in my room was a little laminated card that read:
“You have worked hard all day…Nothing worse than an uncomfortable pillow to ruin your night’s rest. The Hotel Preston has the answer. Please select from our pillow menu to ensure a perfect night’s rest. Dial 0- We are awaiting your call. Soft, medium, firm, extra firm, hypoallergenic”.
As an observer of companies who offer lagniappe (pronounced lan-yap) as part of their service offering, I was obviously impressed. I am still impressed enough to use the Hotel Preston as one of my lagniappe examples each time I speak.
I decided to look a little further and contact the Hotel Preston general manager, Bill Ghumm.
“The pillow idea came from listening to our guests at other hotels. They were consistent in saying that they wished they could have pillows like the ones they had at home” said Ghumm.
What a unique idea…listening to your customers!
“The response has been fantastic” Ghumm goes on to say. “People love to choose their pillow”.
The Hotel Preston also offers other “little” extras, suc
In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location. The same strategies are used on the Internet only you can see it happen faster in real time on Internet web sites. In general much of the new thinking has been customer driven due
What I discovered when I got to my room was what impressed me.
On the bed in my room was a little laminated card that read:
“You have worked hard all day…Nothing worse than an uncomfortable pillow to ruin your night’s rest. The Hotel Preston has the answer. Please select from our pillow menu to ensure a perfect night’s rest. Dial 0- We are awaiting your call. Soft, medium, firm, extra firm, hypoallergenic”.
As an observer of companies who offer lagniappe (pronounced lan-yap) as part of their service offering, I was obviously impressed. I am still impressed enough to use the Hotel Preston as one of my lagniappe examples each time I speak.
I decided to look a little further and contact the Hotel Preston general manager, Bill Ghumm.
“The pillow idea came from listening to our guests at other hotels. They were consistent in saying that they wished they could have pillows like the ones they had at home” said Ghumm.
What a unique idea…listening to your customers!
“The response has been fantastic” Ghumm goes on to say. “People love to choose their pillow”.
The Hotel Preston also offers other “little” extras, suc
Each year the car wash industry does many surveys and one of the most interesting surveys is the amount of money that they pay per hour to their regular employees. It is just over minimum wage.It turns out that most mobile car washes pay more per hour than fixed site car washes and if you are looking for a job in a car wash you might want to get a job with a mobile
On the bed in my room was a little laminated card that read:
“You have worked hard all day…Nothing worse than an uncomfortable pillow to ruin your night’s rest. The Hotel Preston has the answer. Please select from our pillow menu to ensure a perfect night’s rest. Dial 0- We are awaiting your call. Soft, medium, firm, extra firm, hypoallergenic”.
As an observer of companies who offer lagniappe (pronounced lan-yap) as part of their service offering, I was obviously impressed. I am still impressed enough to use the Hotel Preston as one of my lagniappe examples each time I speak.
I decided to look a little further and contact the Hotel Preston general manager, Bill Ghumm.
“The pillow idea came from listening to our guests at other hotels. They were consistent in saying that they wished they could have pillows like the ones they had at home” said Ghumm.
What a unique idea…listening to your customers!
“The response has been fantastic” Ghumm goes on to say. “People love to choose their pillow”.
The Hotel Preston also offers other “little” extras, suc
I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ – we all took the Pepsi taste test and they’re st
I decided to look a little further and contact the Hotel Preston general manager, Bill Ghumm.
“The pillow idea came from listening to our guests at other hotels. They were consistent in saying that they wished they could have pillows like the ones they had at home” said Ghumm.
What a unique idea…listening to your customers!
“The response has been fantastic” Ghumm goes on to say. “People love to choose their pillow”.
The Hotel Preston also offers other “little” extras, suc
A desk name plate furnishes a professional appearance to any place of work. It perks up the desk and workplace setting. Desk name plates are customized or personalized, so that the customer can choose his own design and description. Desk name plates vary from one customer to another not only in name, designation, logo and address, but also in design and texture. The text o
What a unique idea…listening to your customers!
“The response has been fantastic” Ghumm goes on to say. “People love to choose their pillow”.
The Hotel Preston also offers other “little” extras, such as pet fish companions, milk and cookies, CD selections, and games. Ghumm says “if our guests want it, we will get it.”
I hope readers of this article will ask themselves about their own company lagniappe. What are you doing that sets you apart? What are YOUR customers telling others about the way you do business?
Or are you the same as everybody else?
Why not learn from the Hotel Preston? Take the following steps and see if your customers will start talking about the service you provide.
1) Be bold and ask your customers what “little extra” you could do to make your service memorable and different from the others. This can be done via an anonymous survey or small focus group. It doesn’t make any different…ask them.
2) When they tell you what it is, do it! Find a way. You’ll probably find, like the Hotel Preston, that it won’t cost a lot.
3) And the best part…don’t make a big deal out of it. Make it happen and let your customers talk about it as opposed to YOUR making a big deal out of it.
Give your customers the pillow they want and they’ll dream of your service at night.
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