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  • Suggest You - An Apple a Day Keeps the Customer

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    ncept to detailed execution. Good ideas need great implementation to deliver real results.


    Action Steps
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    Find where your promotions and policies are actually seen and heard by your c

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    A large grocery store opened a new outlet in my neighborhood. A small basket of red apples sits by the cash register. The sign in the basket reads:

    ‘Free apple if our staff at check-out did not greet you and say thank you.’

    But the apple basket stays full. Not because the check-out staff are always smiling (trust me), but because the act of taking an apple is tantamount to ‘catching the staff doing something wrong’! Who wants to irritate grocery check-out staff when they’re ringing up your order?

    To get the impact the store really wants, the sign could be re-written like this:

    ‘Thank you for shopping with us. We want you to have a good shopping experience. If, at any point, we are so busy serving you that we forget to greet you or say “Thank you!”, please let one of these delicious apples put a smile upon your face. We will smile back!’

    The store would give away more apples with this sign, but would gain more smiles, too. Better text, better impact.


    Key Learning Point
    --------------------------------------------------------------------------------

    Follow your good ideas all the way from concept to detailed execution. Good ideas need great implementation to deliver real results.


    Action Steps
    --------------------------------------------------------------------------------

    Find where your promotions and policies are actually seen and heard by your cu

    Career Authenticity - Step 7 - What are You Willing to Do to Achieve Career Success?
    Step 7 – Determine what you are willing to do and what changes you are willing to make to make your dream career your reality.Now comes the hard part. You have spent a large part
    out staff are always smiling (trust me), but because the act of taking an apple is tantamount to ‘catching the staff doing something wrong’! Who wants to irritate grocery check-out staff when they’re ringing up your order?

    To get the impact the store really wants, the sign could be re-written like this:

    ‘Thank you for shopping with us. We want you to have a good shopping experience. If, at any point, we are so busy serving you that we forget to greet you or say “Thank you!”, please let one of these delicious apples put a smile upon your face. We will smile back!’

    The store would give away more apples with this sign, but would gain more smiles, too. Better text, better impact.


    Key Learning Point
    --------------------------------------------------------------------------------

    Follow your good ideas all the way from concept to detailed execution. Good ideas need great implementation to deliver real results.


    Action Steps
    --------------------------------------------------------------------------------

    Find where your promotions and policies are actually seen and heard by your c

    Brand Your Name!
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    -written like this:

    ‘Thank you for shopping with us. We want you to have a good shopping experience. If, at any point, we are so busy serving you that we forget to greet you or say “Thank you!”, please let one of these delicious apples put a smile upon your face. We will smile back!’

    The store would give away more apples with this sign, but would gain more smiles, too. Better text, better impact.


    Key Learning Point
    --------------------------------------------------------------------------------

    Follow your good ideas all the way from concept to detailed execution. Good ideas need great implementation to deliver real results.


    Action Steps
    --------------------------------------------------------------------------------

    Find where your promotions and policies are actually seen and heard by your c

    People Who Love What They Do
    We all know them. Perhaps you are one (I am!). What makes people love what they do and others hate it? Why are some seemingly lucky enough to get up and do what they love each and every day;
    p>

    The store would give away more apples with this sign, but would gain more smiles, too. Better text, better impact.


    Key Learning Point
    --------------------------------------------------------------------------------

    Follow your good ideas all the way from concept to detailed execution. Good ideas need great implementation to deliver real results.


    Action Steps
    --------------------------------------------------------------------------------

    Find where your promotions and policies are actually seen and heard by your c

    When Volunteering Helps Your Job Search
    As a volunteer, individuals offer their services without receiving a salary or wage in return. It is an act that is performed of his or her choosing and desire. Sometimes, volunteering is a dec
    ncept to detailed execution. Good ideas need great implementation to deliver real results.


    Action Steps
    --------------------------------------------------------------------------------

    Find where your promotions and policies are actually seen and heard by your customers. Be sure the message is as clear at point of contact as it was when first created.

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