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Suggest You - Your Goodwill Has Expired
You have seen them everywhere, price stickers, food labels, bumper stickers, product labels, racing decals, warning labels, the list is endless, the self adhesive sticker is an indispensable commercial reso
Action Steps
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Carefully review all recent customer complaints. Look for cases where customers complain that your policies are too narrow, your processes too slow o
Ask yourself this question: “Do I like what I do for a living?” If you answered “no”, what are you doing about it? Maybe you have a “good” job, but it’s not very rewarding to you personally. Maybe you h
She decided to use the remaining value of the card at 8:00 pm on August 31.
Unfortunately, the card had already been terminated when she tried to make a call. There was no value remaining. She held a worthless piece of plastic.
The telephone company had terminated her phone card’s value on the very first minute of the listed expiration date (12:01 am), rather than the very last minute as Alice had expected (11:59 pm).
The company may be technically right, but commercially they are dead wrong.
When you see an expiration date, don’t you assume the product is valid until the end of that date? Isn’t that how your credit card works? Isn’t that how a food expiration date works? Isn’t that how your telephone calling card should work, too?
Key Learning Point
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When setting policies and procedures, make every effort to see the world from your customer's point of view. Make their view, your view.
Action Steps
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Carefully review all recent customer complaints. Look for cases where customers complain that your policies are too narrow, your processes too slow or
There are approximately 35 million Americans that were born in foreign countries. When we compare this with the approximate 285 million Americans across the country we find that approximately 10% of all peo
The telephone company had terminated her phone card’s value on the very first minute of the listed expiration date (12:01 am), rather than the very last minute as Alice had expected (11:59 pm).
The company may be technically right, but commercially they are dead wrong.
When you see an expiration date, don’t you assume the product is valid until the end of that date? Isn’t that how your credit card works? Isn’t that how a food expiration date works? Isn’t that how your telephone calling card should work, too?
Key Learning Point
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When setting policies and procedures, make every effort to see the world from your customer's point of view. Make their view, your view.
Action Steps
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Carefully review all recent customer complaints. Look for cases where customers complain that your policies are too narrow, your processes too slow o
Want a fast way to get customers? Do you want people to really pay attention to your ads and read them all the way through? Here is a tried and true ploy that has earned its tried and true status because
When you see an expiration date, don’t you assume the product is valid until the end of that date? Isn’t that how your credit card works? Isn’t that how a food expiration date works? Isn’t that how your telephone calling card should work, too?
Key Learning Point
--------------------------------------------------------------------------------
When setting policies and procedures, make every effort to see the world from your customer's point of view. Make their view, your view.
Action Steps
--------------------------------------------------------------------------------
Carefully review all recent customer complaints. Look for cases where customers complain that your policies are too narrow, your processes too slow o
Imagine…A business owner scrambles to come up with money to make his payroll. As a last desperate measure, he gathers up every last penny he has and flies to Vegas. He gambles…and wins! Amazing isn’t
Key Learning Point
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When setting policies and procedures, make every effort to see the world from your customer's point of view. Make their view, your view.
Action Steps
--------------------------------------------------------------------------------
Carefully review all recent customer complaints. Look for cases where customers complain that your policies are too narrow, your processes too slow o
A well-known adage advises that you have only to invent a better mousetrap and the world will beat a path to your door, bearing recognition and riches. Believe me that's poor career advice!If you are
Action Steps
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Carefully review all recent customer complaints. Look for cases where customers complain that your policies are too narrow, your processes too slow or your procedures too bureaucratic.
Revisit the source of these complaints. Is there another way to see the situation? Do your customers have a point you should consider? Start making changes. Keep on improving until their views and your views are aligned.
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