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Suggest You - The Down and Dirty Hidden Marketing Secret Only 12% of Real Estate Agents Will Ever Know
When I worked at Westvaco, I faced a variety of challenges in getting our various processes to perform at the levels we wanted and expected them to. I found that it was never a single large problem that needed to be fixed, but a series of little problems that held us back from being as effective or as profitable as we wanted to be.During my twenty plus years as a Plant engineer, I learned lots of interesting technical tricks for getting the most out of any machine. My maintenance manager and I seldom just repaired anything. We al
* Stop paying for advertising that just doesn't work. If you buy ads in your local paper, waste money to send out farming postcards, or try and bribe potential clients with useless trinkets to try to get them to remember your name, stop now. Please, for everyone's sake. Just stop!
* Start setting yourself apart online instead of just trying to fit in. You know how many websites are out there covering real estate? About 315,000,000. (That's a real number - you can look it up.) You know how many most peopl
When it comes to a driver's success throughout his or her career there will always be one factor that will stand out time and time again above all else...more important than the equipment you drive, more important than the freight you haul, and even more important than the company you were working for. The biggest factor in the level of success and happiness a driver will find will without a doubt be your dispatcher. Everything in trucking begins and ends right here....with dispatch.Depending on whom you ask, dispatchers can go b
That's right, the first thing I tell my clients is to quit the real estate business. I don't care if they've devoted their entire professional life to building their career. Quit. And quit now before it's too late. Does it tick some people off? You bet. But once they get over being angry at me, they thank me because I open their eyes to a whole new way of succeeding in this cutthroat, take-no-prisoners game.
What those 12% know that the rest of you don't… The name of this game isn't how good you are at selling real estate What's it's all about is how good you are at selling yourself. You're spending all your time trying to market property when what you should be doing is learning how to market yourself. Do that, and everything else will take care of itself.
That, in a nutshell, is why I founded MarketInAFlash - the agent marketing system that helps real estate agents use innovative ways to attract clients and get more listings without any extra added work, time or effort. Because when you're in the business of marketing yourself, and you do it properly, clients come to YOU, rather than you having to go out and turn over every rock looking for them.
Now tell me, does that make sense or not? Doesn't it make sense to spend more time on learning how to market yourself, on creating a non-stop demand for your services, rather than on the mundane nonsense most agents waste their time on?
Here are the top five ways real estate agents can quit the real estate business today and get into the business they should be in - marketing themselves…
* Start becoming the "go-to agent" in your area by getting the media to promote your business for you…for free. If you aren't using things like press releases and pitch letters to get exposure for your business, you're missing out on one of the best methods for attracting clients that God ever invented. If you can't write a press release, hire someone to do it for you. Now. Today.
* Stop doing the same thing everyone else is doing but expecting different results. If 90% of the agents in your office are doing the exact same thing to market themselves, and they still aren't where they want to be financially or professionally, why would you think your results from using those exact same methods will be any different? Are your postcards or direct mail pieces really that much better than the next guy's?
* Start becoming a source of trusted information for buyers and sellers in your area. How many times has a new client called or visited your office and wanted to hire you without having been referred by a friend or family member. If that isn't happening to you at least once a week, you're not doing your job. If you know so much about buying and selling real estate, why aren't you teaching a course on it at your local community college? Or sponsoring your own seminar for first-time homebuyers? What's stopping you?
* Stop paying for advertising that just doesn't work. If you buy ads in your local paper, waste money to send out farming postcards, or try and bribe potential clients with useless trinkets to try to get them to remember your name, stop now. Please, for everyone's sake. Just stop!
* Start setting yourself apart online instead of just trying to fit in. You know how many websites are out there covering real estate? About 315,000,000. (That's a real number - you can look it up.) You know how many most people
As a child growing up and hanging out at my father's business, I remember that we had a gasoline tank on our property to refuel our delivery vehicles. My dad, his partners and their family members gave themselves the privilege of refueling their personal automobiles at the "company gas pump." We abided by a strict rule, however. Immediately following the refueling process, the family member was to walk directly to a log book and jot down the quantity of gasoline he had just pumped into a personal vehicle.My dad knew that if emplo
What those 12% know that the rest of you don't… The name of this game isn't how good you are at selling real estate What's it's all about is how good you are at selling yourself. You're spending all your time trying to market property when what you should be doing is learning how to market yourself. Do that, and everything else will take care of itself.
That, in a nutshell, is why I founded MarketInAFlash - the agent marketing system that helps real estate agents use innovative ways to attract clients and get more listings without any extra added work, time or effort. Because when you're in the business of marketing yourself, and you do it properly, clients come to YOU, rather than you having to go out and turn over every rock looking for them.
Now tell me, does that make sense or not? Doesn't it make sense to spend more time on learning how to market yourself, on creating a non-stop demand for your services, rather than on the mundane nonsense most agents waste their time on?
Here are the top five ways real estate agents can quit the real estate business today and get into the business they should be in - marketing themselves…
* Start becoming the "go-to agent" in your area by getting the media to promote your business for you…for free. If you aren't using things like press releases and pitch letters to get exposure for your business, you're missing out on one of the best methods for attracting clients that God ever invented. If you can't write a press release, hire someone to do it for you. Now. Today.
* Stop doing the same thing everyone else is doing but expecting different results. If 90% of the agents in your office are doing the exact same thing to market themselves, and they still aren't where they want to be financially or professionally, why would you think your results from using those exact same methods will be any different? Are your postcards or direct mail pieces really that much better than the next guy's?
* Start becoming a source of trusted information for buyers and sellers in your area. How many times has a new client called or visited your office and wanted to hire you without having been referred by a friend or family member. If that isn't happening to you at least once a week, you're not doing your job. If you know so much about buying and selling real estate, why aren't you teaching a course on it at your local community college? Or sponsoring your own seminar for first-time homebuyers? What's stopping you?
* Stop paying for advertising that just doesn't work. If you buy ads in your local paper, waste money to send out farming postcards, or try and bribe potential clients with useless trinkets to try to get them to remember your name, stop now. Please, for everyone's sake. Just stop!
* Start setting yourself apart online instead of just trying to fit in. You know how many websites are out there covering real estate? About 315,000,000. (That's a real number - you can look it up.) You know how many most peopl
Forums are surely a great way of promoting websites. If you really want to generate constant traffic to your site, you would do well to join forums and leant how to submit posts there. And what is more it would teach you about a number of new and different things and would make you aware of new thoughts and ideas.There are a number of reasons why you should be actively engaged in forums. One of the primary reasons is traffic generation. But how is this done? Let us have a look.- It helps you build trust with other members
Now tell me, does that make sense or not? Doesn't it make sense to spend more time on learning how to market yourself, on creating a non-stop demand for your services, rather than on the mundane nonsense most agents waste their time on?
Here are the top five ways real estate agents can quit the real estate business today and get into the business they should be in - marketing themselves…
* Start becoming the "go-to agent" in your area by getting the media to promote your business for you…for free. If you aren't using things like press releases and pitch letters to get exposure for your business, you're missing out on one of the best methods for attracting clients that God ever invented. If you can't write a press release, hire someone to do it for you. Now. Today.
* Stop doing the same thing everyone else is doing but expecting different results. If 90% of the agents in your office are doing the exact same thing to market themselves, and they still aren't where they want to be financially or professionally, why would you think your results from using those exact same methods will be any different? Are your postcards or direct mail pieces really that much better than the next guy's?
* Start becoming a source of trusted information for buyers and sellers in your area. How many times has a new client called or visited your office and wanted to hire you without having been referred by a friend or family member. If that isn't happening to you at least once a week, you're not doing your job. If you know so much about buying and selling real estate, why aren't you teaching a course on it at your local community college? Or sponsoring your own seminar for first-time homebuyers? What's stopping you?
* Stop paying for advertising that just doesn't work. If you buy ads in your local paper, waste money to send out farming postcards, or try and bribe potential clients with useless trinkets to try to get them to remember your name, stop now. Please, for everyone's sake. Just stop!
* Start setting yourself apart online instead of just trying to fit in. You know how many websites are out there covering real estate? About 315,000,000. (That's a real number - you can look it up.) You know how many most peopl
Is your trade show booth beginning to show its age? Have people seen your booth so many times that you've gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can't scrape enough together to purchase one?Well, you'll be happy to know that it really isn't necessary to buy a whole new trade show booth. You can fix up the old one in no time flat AND with little pain to your bottom line.One of the first things you can do to spruce up that old trade show booth
* Stop doing the same thing everyone else is doing but expecting different results. If 90% of the agents in your office are doing the exact same thing to market themselves, and they still aren't where they want to be financially or professionally, why would you think your results from using those exact same methods will be any different? Are your postcards or direct mail pieces really that much better than the next guy's?
* Start becoming a source of trusted information for buyers and sellers in your area. How many times has a new client called or visited your office and wanted to hire you without having been referred by a friend or family member. If that isn't happening to you at least once a week, you're not doing your job. If you know so much about buying and selling real estate, why aren't you teaching a course on it at your local community college? Or sponsoring your own seminar for first-time homebuyers? What's stopping you?
* Stop paying for advertising that just doesn't work. If you buy ads in your local paper, waste money to send out farming postcards, or try and bribe potential clients with useless trinkets to try to get them to remember your name, stop now. Please, for everyone's sake. Just stop!
* Start setting yourself apart online instead of just trying to fit in. You know how many websites are out there covering real estate? About 315,000,000. (That's a real number - you can look it up.) You know how many most peopl
1. Get to know people. First meet those people in your department and then those in departments you interface with. Listen more than you talk. Ask lots of questions and get clarification if necessary so you truly understand how the office/department/business works.2. Don’t try to change everything at once. Be open to learning “their” way before you suggest “your” way.3. Get in synch with your bosses priorities. What are his/her expectations of you? Make sure you are living up to them.4. Have lunch with differen
* Stop paying for advertising that just doesn't work. If you buy ads in your local paper, waste money to send out farming postcards, or try and bribe potential clients with useless trinkets to try to get them to remember your name, stop now. Please, for everyone's sake. Just stop!
* Start setting yourself apart online instead of just trying to fit in. You know how many websites are out there covering real estate? About 315,000,000. (That's a real number - you can look it up.) You know how many most people remember? None. Why? Because the information on most agent websites stinks. Yeah, yeah, it's really nice to know that the client's needs come first to you. Please, get some original and useful content for your site that people will actually want to read. And do it yesterday.
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