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    communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
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    Ensure someone qualified answers all incoming e-mails

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    Websites, e-mail and digital voice mail are changing the game in business. Some companies are taking the lead with great digital service like Computers.com and Amazon.com. Others are falling far behind.

    A friend of mine had a complaint about the service at a local hotel. He visited the hotel’s website and wrote to the ‘feedback’ e-mail address provided.

    One week later he got this reply:

    ‘Dear Mr ____,

    Sorry, but I’m not the PR manager. For an effective complaint letter, I suggest you write directly to our General Manager. He’ll take immediate action. (Personally, I agree that the service here isn’t fantastic.) Please do not mention my name in the letter. Thank you.’

    Obviously the General Manager had no idea who was answering the hotel e-mail, or how it was being answered! (He does now. I forwarded him the message, without the writer’s name.)

    E-mail is just as important as a handwritten letter or a fax…only faster. Align your speed of response to the technology your customers are using.

    Key Learning Point
    --------------------------------------------------------------------------------
    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    --------------------------------------------------------------------------------
    Ensure someone qualified answers all incoming e-mails.

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    hotel’s website and wrote to the ‘feedback’ e-mail address provided.

    One week later he got this reply:

    ‘Dear Mr ____,

    Sorry, but I’m not the PR manager. For an effective complaint letter, I suggest you write directly to our General Manager. He’ll take immediate action. (Personally, I agree that the service here isn’t fantastic.) Please do not mention my name in the letter. Thank you.’

    Obviously the General Manager had no idea who was answering the hotel e-mail, or how it was being answered! (He does now. I forwarded him the message, without the writer’s name.)

    E-mail is just as important as a handwritten letter or a fax…only faster. Align your speed of response to the technology your customers are using.

    Key Learning Point
    --------------------------------------------------------------------------------
    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    --------------------------------------------------------------------------------
    Ensure someone qualified answers all incoming e-mails

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    Obviously, there are RIGHT ways to move UP the ladder. Being in the right place certainly has tremendous benefits. YOU have to “kinda” find ways to be at the right place at the opportune time.rsonally, I agree that the service here isn’t fantastic.) Please do not mention my name in the letter. Thank you.’

    Obviously the General Manager had no idea who was answering the hotel e-mail, or how it was being answered! (He does now. I forwarded him the message, without the writer’s name.)

    E-mail is just as important as a handwritten letter or a fax…only faster. Align your speed of response to the technology your customers are using.

    Key Learning Point
    --------------------------------------------------------------------------------
    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    --------------------------------------------------------------------------------
    Ensure someone qualified answers all incoming e-mails

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    name.)

    E-mail is just as important as a handwritten letter or a fax…only faster. Align your speed of response to the technology your customers are using.

    Key Learning Point
    --------------------------------------------------------------------------------
    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    --------------------------------------------------------------------------------
    Ensure someone qualified answers all incoming e-mails

    There Is A Time To Be Born And A Time To Die - Correct Timing Is Everything
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    communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    --------------------------------------------------------------------------------
    Ensure someone qualified answers all incoming e-mails. Have a standby in case that person is away. Impose a maximum response time of 24 hours, or sooner. E-mail doesn't wait!

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