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Suggest You - Is The Customer Always Right?
Ralph Emmerson said - "If a man write a better book, preach a better sermon or make a better mouse trap than his neighbor, though he build his house in the wood, the world will make a beaten path to his door."Apart from Google, the popular search engine, almost every other business in the world needs to advertise. The internet changed the way we advertise & promote businesses in today’s world. Online advertising is a major necessity for most business owners. We must be comfortable with promoting on Google, Yahoo, MSN, Ebay & the other online resources; How does pay-per-click works? How much should you bid on Google? How does Adsense work? Is Adsense suitable for you. There are so many factors to consider. Traditional media that still works well for most businesses – print, TV, radio & direct mail. Ironically, more direct mail today is pr
Does your company have ‘company policy’? You know, the policy that lets you say, “I’m sorry ma’am, we don’t offer refunds, exchanges only”? Or the policy that lets you say, “Here at ABC Bank, we only have teller services until 3:00 pm daily”? Or the policy that says “Check-out time is 1:00 pm – later check-out will be charged accordingly”?When your company was new, someone (maybe even you) said, “We need some guidelines about what we will and will not do for our customers. Let’s make those guidelines so that our customers don’t take advantage of us. And let’s call those guidelines Company Policy – that way, there’ll be no mistake about how serious we are about maintaining our integrity!”Well, I have a really good suggestion for you. Take your company manual, find the pages that cover ‘company policy’, rip them out of your manual and th
This is the biggest load of rubbish I have ever heard. If you take on this philosophy, from my experience, you will go broke let me explain …
One of the most common stories I hear bandied around the customer service industry, is the case of a Manager at Wal-Mart who had an irate customer who had bought a set of tires and was not happy with them. She went to Wal-Mart and abused the manager and told him the tires were no good and the Manager gave her a full refund. The point to this example was that Wal-Mart did not sell tyres and the manager went above and beyond the call of duty and gave her a full refund. But as far as I am concerned, he did not do the right thing, he should have politely informed the customer they did not sell tyres. Could you hones
Do you have clients that pay your invoices in 30, 45 or even 60 days? If so, then you are aware of how their slow can drain your working capital. Unless your company has a nice cash cushion in the bank, paying suppliers or even employees can become a problem.Asking your customers to pay your invoices quickly will not help either. Paying invoices in 30 to 60 days is an industry standard. And, if you work with large or midsize companies, you'll be expected to offer 30 days terms if you want to keep their business. There is no alternative.So what can a business owner do? Going to the bank may help some, but not most. Before providing financing, banks will require that you provide them with three years of audited financials. They may also require that you have stellar personal credit. So if you cannot get a business loan, what other busine
This is the biggest load of rubbish I have ever heard. If you take on this philosophy, from my experience, you will go broke let me explain …
One of the most common stories I hear bandied around the customer service industry, is the case of a Manager at Wal-Mart who had an irate customer who had bought a set of tires and was not happy with them. She went to Wal-Mart and abused the manager and told him the tires were no good and the Manager gave her a full refund. The point to this example was that Wal-Mart did not sell tyres and the manager went above and beyond the call of duty and gave her a full refund. But as far as I am concerned, he did not do the right thing, he should have politely informed the customer they did not sell tyres. Could you hone
Tips For Achieving The knowledge Necessary To Win.Today’s market place and employment prospects are far tougher than it has been in many years. Opportunities for employment simply don’t exist in the manner that they once had.With employers seeking the younger prospects and a market place overwhelmed with folks who prior to losing their jobs, used to be able to easily produce an income of 65k to 125k are now excepting employment at a fraction of what their incomes were, many of them, by as much as 60 % of their previous income.A recent online survey taken from Aug.15 through Aug. 31 2006 with a participation of 2123 respondents, shows just how little most know when it comes to positioning ones self for a perspective employer.51.2 percent of those who responded to the survey put very little emphasis into the importance of
Rootin’ Tootin’ cowboys won the west with a rope and a branding iron, and they don’t mind admitting it, if you can find one that says more than two words in a string before they spit tobacco juice on your shoes.The rope was used for getting the attention of whatever cud chewer happened to be within ropin’ distance, and the branding iron identified the victim of a cowboy’s ropin’ expertise as belonging to the range rover that owned the brand.Internet Marketing for Dummies gives the website owner a rope and a few lessons at swinging a lasso. Every cowboy in the twenty-first century has his eye on a smart little heifer of a site on the web that will bring him a buck or two if he don’t squat on his spurs too long. So, what are ya gonna do with that rope?If marketing is a rope, sales is the ability to throw a lasso and capture what y
Changing careers? Thinking about it? If not, why not? If you’re not happy where you are, then changing your career may be a wonderful move. However, change is a scary concept and shifting careers can be downright terrifying to consider. Relax, it doesn’t have to be.Are you happy where you are? If so, congratulations, best wishes, stay there. Change for change’s sake is just silly. However, if you feel confined, know that you’ll never go anywhere on the corporate ladder or are just plain unhappy, then investing in your future by switching careers is an excellent idea.Careers are something many of us choose for the wrong reasons. We decide what to do with our lives based on what our parents do, what our friends decide to do, or what makes more money than what we really love. Worse yet, some careers start from jobs we fall into and end up
So, many of the customer service gurus use that story as the shining light in the way that we should be serving our customers. To me, that is crazy to be pushing such a philosophy. I wrote this article because I felt it was important as a small business owner to share with you a few things I have learnt about balancing the needs of the customer to the needs of your business as a small business owner. But also, as a small business owner that believed in the philosophy of the Customer Is Always Right and how it almost sent me broke.
For years, I have been in small business and I had bent over backwards to accommodate my customers and I still d
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