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  • Suggest You - Customers Aren't Angry - They're Afraid!

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    addressed, remedied, overcome, is dealing with angry people.

    What if customers aren’t angry?

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    A tremendous amount of time, money, and energy is invested in corporate America teaching customer service reps and other associates how to avoid, reduce, and remedy conflicts with customers.

    Examine the classes offered by giants in the training industry, and you’ll always seem to find something pertaining to “Dealing With Conflict & Difficult Customers.”

    It’s an appealing title, to be sure, and robust registrations will support such offerings.

    But it’s all based on a faulty premise: That the major impediment that needs to be addressed, remedied, overcome, is dealing with angry people.

    What if customers aren’t angry?

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    o avoid, reduce, and remedy conflicts with customers.

    Examine the classes offered by giants in the training industry, and you’ll always seem to find something pertaining to “Dealing With Conflict & Difficult Customers.”

    It’s an appealing title, to be sure, and robust registrations will support such offerings.

    But it’s all based on a faulty premise: That the major impediment that needs to be addressed, remedied, overcome, is dealing with angry people.

    What if customers aren’t angry?

    Wouldn’t this make most of thes

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    ways seem to find something pertaining to “Dealing With Conflict & Difficult Customers.”

    It’s an appealing title, to be sure, and robust registrations will support such offerings.

    But it’s all based on a faulty premise: That the major impediment that needs to be addressed, remedied, overcome, is dealing with angry people.

    What if customers aren’t angry?

    Wouldn’t this make most of thes

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    obust registrations will support such offerings.

    But it’s all based on a faulty premise: That the major impediment that needs to be addressed, remedied, overcome, is dealing with angry people.

    What if customers aren’t angry?

    Wouldn’t this make most of thes

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    addressed, remedied, overcome, is dealing with angry people.

    What if customers aren’t angry?

    Wouldn’t this make most of these efforts misguided, if not utterly wasted?

    Wouldn’t that mean we’re prescribing the wrong medicine for what ails us, and them?

    Consider this alternative explanation. When customers call in, using a loud voice, expressing themselves in fits and starts, and even taking personal swipes at CSR’s, these people are not angry.

    They’re afraid.

    If they’re afraid, they need reassurance. Like a child who hears a disturbing sound in the night, customers need to be comforted; to be told that they’ll be protected, that they’re safe

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