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Suggest You - Guaranteeing Customer Satisfaction: Is It A Good Idea?
When it began with pay at the pump, the idea of asking the customer to serve himself seemed radical. It's commonplace today and many of us drive right by those who don't offer this service.Today, banks encourage customers to never step inside, directing them to automated teller machines and web pages instead. In fact, some banks exist only in the cyber world. Travelers regularly purchase tickets and check-in for their flights without ever interacting with an agent. And in grocery stores it'
(2) Limited Guarantees
Take the same g
Pennypinchers, churls, moneygrubbers, niggards, pikers, pinchfists, scrimps – I HATE them. They have a scarcity mentality and they nickel and dime everyone. I don’t spend any time with them. Frugality is good, but being cheap is not smart when you want to create abundance, friends and happiness. One of the things I have learnt is that I should spend money where appropriate. Don’t take someone to a fast food joint to close a big deal. And don’t spend a fortune on things that show no ROI. But the bi
There are many types of guarantees, and it is worth the effort to consider which ones are best suited to you and to your clientele.
Here is a brief overview:
(1) Subjective Satisfaction Guarantee
When you think of this one, imagine making the broadest possible promise to your customer, and then having to live up to it. Sometimes the subjective guarantee is stated this way:
“If, for any reason, you aren’t happy, we’ll give you your money back—no questions asked!”
You could wake up, look at your toaster, and say, “I’m not happy with anything in my life right now, and that includes you, little toaster, so you’re going back.”
The part about “no questions asked,” in my estimation, is dumb for a few reasons. As a distributor of toasters, I would like to know how and why this one let you down, but if I’ve promised not to ask, I’ll have no way of knowing.
Also, it encourages customers to act capriciously and impulsively in deciding to undo agreements with us. But please note, even without this phrase, customers have the right to be as bizarre as they wish, because a subjective satisfaction guarantee enables them to act any way they want, and that includes, unreasonably.
Companies should be careful about what they and their salespeople tell customers. The statement, “We stand behind our products!” sounds good to the buyer, but what does it mean? Are you intending to offer a subjective guarantee? Whether you intend it or not, this may be exactly what you’re doing by using these words.
(2) Limited Guarantees
Take the same gu
Everyone has a unique negotiating style that when effectively used becomes your calling card in building healthy relationships. So often in business, professionals focus on their weak areas and less about the value they bring to the deal.How does this apply to you when interviewing for a new position inside your organization or outside the company?Interviewing for a new position provides you with an opportunity to connect the dots of your professional experience, formal education, an
“If, for any reason, you aren’t happy, we’ll give you your money back—no questions asked!”
You could wake up, look at your toaster, and say, “I’m not happy with anything in my life right now, and that includes you, little toaster, so you’re going back.”
The part about “no questions asked,” in my estimation, is dumb for a few reasons. As a distributor of toasters, I would like to know how and why this one let you down, but if I’ve promised not to ask, I’ll have no way of knowing.
Also, it encourages customers to act capriciously and impulsively in deciding to undo agreements with us. But please note, even without this phrase, customers have the right to be as bizarre as they wish, because a subjective satisfaction guarantee enables them to act any way they want, and that includes, unreasonably.
Companies should be careful about what they and their salespeople tell customers. The statement, “We stand behind our products!” sounds good to the buyer, but what does it mean? Are you intending to offer a subjective guarantee? Whether you intend it or not, this may be exactly what you’re doing by using these words.
(2) Limited Guarantees
Take the same g
Think a moment about the journalist and the historian. The former is presenting the new(s) the latter combines the new into a (historic) perspective.If you want to be in the lead with new trends like the innovator you should know the new(s). You should know about all new developments and more important, you should try and proof them. This is more than a single experiment with new technology. Blogging for example is such a new trend, and the innovator (journalist) will experiment with it. L
The part about “no questions asked,” in my estimation, is dumb for a few reasons. As a distributor of toasters, I would like to know how and why this one let you down, but if I’ve promised not to ask, I’ll have no way of knowing.
Also, it encourages customers to act capriciously and impulsively in deciding to undo agreements with us. But please note, even without this phrase, customers have the right to be as bizarre as they wish, because a subjective satisfaction guarantee enables them to act any way they want, and that includes, unreasonably.
Companies should be careful about what they and their salespeople tell customers. The statement, “We stand behind our products!” sounds good to the buyer, but what does it mean? Are you intending to offer a subjective guarantee? Whether you intend it or not, this may be exactly what you’re doing by using these words.
(2) Limited Guarantees
Take the same g
LED message signs have become popular marketing tools among retailers recently. The technology behind them has existed for years, but creative retailers are now discovering more ways to use them to grow their business. LED message signs allow retailers flexibility. One of the downsides to using traditional signage is that every time a sale changes or a holiday comes and goes, the signage has to be switched out. So retailers either find themselves storing a ton of signs that are rarely used, or hav
Companies should be careful about what they and their salespeople tell customers. The statement, “We stand behind our products!” sounds good to the buyer, but what does it mean? Are you intending to offer a subjective guarantee? Whether you intend it or not, this may be exactly what you’re doing by using these words.
(2) Limited Guarantees
Take the same g
Are you working longer and taking home less than your staff? Are you working all hours of the day and night and still barely managing to keep your customers happy? Are you unable to delegate or outsource work to give you more time to work on your business? If the answer to any of these questions is yes, maybe its time you learnt what Brain Surgeons do.Most business owners we talk to believe almost everything they do in their business, only they can do. They have learnt from experience if th
(2) Limited Guarantees
Take the same guarantee as that which appears above, in (1), and attach a time frame to it, such as “within 30 days,” and you have a limited guarantee. It would read this way:
“If, for any reason, within the first 30 days, you aren’t happy, we’ll give you your money back—no questions asked!”
It still sounds good, but you can’t say your toaster offends your redecorated kitchen colors, ten years later and expect to get your money back.
Car manufacturers often offer limited guarantees to the “power train, only.” So, if your door handles fly off you can’t expect to have them reattached for free.
(3) Guarantees Imposed By Law
There are implied warranties that come along with every product. They’re invisible. These are implied in the law, and they protect consumers.
One implied warranty is for “fitness and use.” For example, if you buy a coffee mug at Starbuck’s, and it leaks, that item has flunked a basic fitness and use test. Is it fit for the purpose for which it was made and offered to the public? Can it “hold” liquid? No, so you can expect to return it to Starbuck’s and get your money back.
You cannot use the cup for target practice, shoot it full of holes, and then get your money back because it leaks. In other words, you have to show it doesn’t serve its intended or reasonably related purpose.
Sellers might get around implied warr
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