excited, get them involved, tell them some great, amusing story. Educate them. Entertain them. Create word pictures. Use graphics where appropriate. Use a “bulleted” format, so your strongest points are easy to read & digest.

6. "I love pleasure. I hate pain." To make it interesting, you must appeal to THEIR self-interest. They want to move toward pleasure, they want to go away from pain. List all the pleasures your product will provide and all the pain it will help them avoid. Feature these appeals in your ad.

7. "Will this solve my big problem?" Find a big problem and solve it. Or find an o

When you understand what goes on in the heads of good MLM prospects, you'll be one step closer to capturing their hearts and minds by giving them what they want. Be sure in writing copy for your website that you are always aware of these 8 key MLM prospect thoughts:

1. "I don't give a flying fig about you!" Your prospect really doesn't care about you or your business. You’ll waste a lot of money if you think they do. The ONLY thing your visitors care about is, “What’s in it for me?” One way to help appeal to your visitors’ self-interest is to write your web copy in the second person, from the “you” viewpoint, not the first person, the “I” viewpoint. And make sure your personal contact information (including photo) is available on your website, so prospects know there is a real person behind the site.

2. "You've got 7 seconds to convince me. The clock is running!" If you start slowly and build, they’re long gone. You have to catch their attention NOW. Your headline and first couple of sentences must grab them. You want to excite them about some benefit they really want … and quickly offer proof, so they’ll keep reading.

3. "I don’t believe you." People are skeptical, skeptical, skeptical. They don’t know you, and you have NO credibility with them. They think you’re a lying cheat trying to steal their money with worthless products or a dead-on-arrival MLM opportunity. Over time, your goal is to build “know, like, & trust” in them. Meanwhile, you must do something – QUICK – to make them see you’re different from all the others, so they’ll stick around long enough to get to know you. Sincerity counts. Refer back to #2.

4. "Who are you, anyway?" If you've advertised to them before, don't think they remember what you told them. Don't think they learned anything from your ad the last time. Don't think they even remember your name. You’ve got to sell them from scratch each time you talk to them. People are bombarded with advertising messages, and 99% of those messages make zero impression on them.

5. "My finger is on the mouse, and the mouse is on the 'Back' button!" No one HAS to listen to your message … so you MUST make your ad interesting. The more you advertise, you’ll be astonished how many people can ignore your ads. They’ll look for any excuse to leave your page. And if your ad looks like all the others, you’re history. They just don’t care about YOUR internet business income. You need to get them excited, get them involved, tell them some great, amusing story. Educate them. Entertain them. Create word pictures. Use graphics where appropriate. Use a “bulleted” format, so your strongest points are easy to read & digest.

6. "I love pleasure. I hate pain." To make it interesting, you must appeal to THEIR self-interest. They want to move toward pleasure, they want to go away from pain. List all the pleasures your product will provide and all the pain it will help them avoid. Feature these appeals in your ad.

7. "Will this solve my big problem?" Find a big problem and solve it. Or find an op

nt, not the first person, the “I” viewpoint. And make sure your personal contact information (including photo) is available on your website, so prospects know there is a real person behind the site.

2. "You've got 7 seconds to convince me. The clock is running!" If you start slowly and build, they’re long gone. You have to catch their attention NOW. Your headline and first couple of sentences must grab them. You want to excite them about some benefit they really want … and quickly offer proof, so they’ll keep reading.

3. "I don’t believe you." People are skeptical, skeptical, skeptical. They don’t know you, and you have NO credibility with them. They think you’re a lying cheat trying to steal their money with worthless products or a dead-on-arrival MLM opportunity. Over time, your goal is to build “know, like, & trust” in them. Meanwhile, you must do something – QUICK – to make them see you’re different from all the others, so they’ll stick around long enough to get to know you. Sincerity counts. Refer back to #2.

4. "Who are you, anyway?" If you've advertised to them before, don't think they remember what you told them. Don't think they learned anything from your ad the last time. Don't think they even remember your name. You’ve got to sell them from scratch each time you talk to them. People are bombarded with advertising messages, and 99% of those messages make zero impression on them.

5. "My finger is on the mouse, and the mouse is on the 'Back' button!" No one HAS to listen to your message … so you MUST make your ad interesting. The more you advertise, you’ll be astonished how many people can ignore your ads. They’ll look for any excuse to leave your page. And if your ad looks like all the others, you’re history. They just don’t care about YOUR internet business income. You need to get them excited, get them involved, tell them some great, amusing story. Educate them. Entertain them. Create word pictures. Use graphics where appropriate. Use a “bulleted” format, so your strongest points are easy to read & digest.

6. "I love pleasure. I hate pain." To make it interesting, you must appeal to THEIR self-interest. They want to move toward pleasure, they want to go away from pain. List all the pleasures your product will provide and all the pain it will help them avoid. Feature these appeals in your ad.

7. "Will this solve my big problem?" Find a big problem and solve it. Or find an o

on’t know you, and you have NO credibility with them. They think you’re a lying cheat trying to steal their money with worthless products or a dead-on-arrival MLM opportunity. Over time, your goal is to build “know, like, & trust” in them. Meanwhile, you must do something – QUICK – to make them see you’re different from all the others, so they’ll stick around long enough to get to know you. Sincerity counts. Refer back to #2.

4. "Who are you, anyway?" If you've advertised to them before, don't think they remember what you told them. Don't think they learned anything from your ad the last time. Don't think they even remember your name. You’ve got to sell them from scratch each time you talk to them. People are bombarded with advertising messages, and 99% of those messages make zero impression on them.

5. "My finger is on the mouse, and the mouse is on the 'Back' button!" No one HAS to listen to your message … so you MUST make your ad interesting. The more you advertise, you’ll be astonished how many people can ignore your ads. They’ll look for any excuse to leave your page. And if your ad looks like all the others, you’re history. They just don’t care about YOUR internet business income. You need to get them excited, get them involved, tell them some great, amusing story. Educate them. Entertain them. Create word pictures. Use graphics where appropriate. Use a “bulleted” format, so your strongest points are easy to read & digest.

6. "I love pleasure. I hate pain." To make it interesting, you must appeal to THEIR self-interest. They want to move toward pleasure, they want to go away from pain. List all the pleasures your product will provide and all the pain it will help them avoid. Feature these appeals in your ad.

7. "Will this solve my big problem?" Find a big problem and solve it. Or find an o

they even remember your name. You’ve got to sell them from scratch each time you talk to them. People are bombarded with advertising messages, and 99% of those messages make zero impression on them.

5. "My finger is on the mouse, and the mouse is on the 'Back' button!" No one HAS to listen to your message … so you MUST make your ad interesting. The more you advertise, you’ll be astonished how many people can ignore your ads. They’ll look for any excuse to leave your page. And if your ad looks like all the others, you’re history. They just don’t care about YOUR internet business income. You need to get them excited, get them involved, tell them some great, amusing story. Educate them. Entertain them. Create word pictures. Use graphics where appropriate. Use a “bulleted” format, so your strongest points are easy to read & digest.

6. "I love pleasure. I hate pain." To make it interesting, you must appeal to THEIR self-interest. They want to move toward pleasure, they want to go away from pain. List all the pleasures your product will provide and all the pain it will help them avoid. Feature these appeals in your ad.

7. "Will this solve my big problem?" Find a big problem and solve it. Or find an o

excited, get them involved, tell them some great, amusing story. Educate them. Entertain them. Create word pictures. Use graphics where appropriate. Use a “bulleted” format, so your strongest points are easy to read & digest.

6. "I love pleasure. I hate pain." To make it interesting, you must appeal to THEIR self-interest. They want to move toward pleasure, they want to go away from pain. List all the pleasures your product will provide and all the pain it will help them avoid. Feature these appeals in your ad.

7. "Will this solve my big problem?" Find a big problem and solve it. Or find an opportunity and show them how to take advantage of it. Don’t be afraid to put in a lot of detail. If this network marketing prospect is interested, they’ll read it all. Then they’ll call you or email you or they’ll order.

8. "I don't need to do this NOW, do I?" It’s not enough just to be interesting. Your ad must be compelling and urgent. How do you do that? You write it for only one person – that good MLM prospect who needs your opportunity. Assume she’s the only one who’ll read your ad. What do you know about her? What pleasures does she want? What pain does she want to avoid? What fear will make her take action NOW, right this minute? What reward can you give her that is so crucial, her life will be incomplete until she has it? Put it all in the ad.

Does all this sound like work? It’s not, actually. It’s incredible fun to think through it all and then execute each step.

Not to mention, you’ll be able to create an online MLM income that will not stop!