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  • Suggest You - Buzz Marketing - Is it Word of Mouth (WOM)?

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    other about things in both. But there the similarity stops.

    Many marketers (not just network marketers) have latched onto the phrase word of mouth because it has been the most effective

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    Some people say that they're the same - word of mouth and network marketing.

    Tom "Big Al" Schreiter, for example, has taught for years that recommending your product or business is like recommending a restaurant - only you don't get paid when you're recommending the restaurant.

    While network marketers do speak to others about their wares, the 95% drop out rate in NM tells me that the "words of mouth" in NM are somehow not the same. People everywhere still recommend restaurants, movies and a host of other things to friends, but most network marketers have given up recommending their wares long ago.

    What's the story here? Why the wildly different results?

    Word of mouth and NM are both the same and not the same. Same in the sense that people talk to each other about things in both. But there the similarity stops.

    Many marketers (not just network marketers) have latched onto the phrase word of mouth because it has been the most effective

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    recommending a restaurant - only you don't get paid when you're recommending the restaurant.

    While network marketers do speak to others about their wares, the 95% drop out rate in NM tells me that the "words of mouth" in NM are somehow not the same. People everywhere still recommend restaurants, movies and a host of other things to friends, but most network marketers have given up recommending their wares long ago.

    What's the story here? Why the wildly different results?

    Word of mouth and NM are both the same and not the same. Same in the sense that people talk to each other about things in both. But there the similarity stops.

    Many marketers (not just network marketers) have latched onto the phrase word of mouth because it has been the most effective

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    What's the story here? Why the wildly different results?

    Word of mouth and NM are both the same and not the same. Same in the sense that people talk to each other about things in both. But there the similarity stops.

    Many marketers (not just network marketers) have latched onto the phrase word of mouth because it has been the most effective

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    nding their wares long ago.

    What's the story here? Why the wildly different results?

    Word of mouth and NM are both the same and not the same. Same in the sense that people talk to each other about things in both. But there the similarity stops.

    Many marketers (not just network marketers) have latched onto the phrase word of mouth because it has been the most effective

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    other about things in both. But there the similarity stops.

    Many marketers (not just network marketers) have latched onto the phrase word of mouth because it has been the most effective means so far to market products.

    Here's how it's defined in Wikpedia: http://en.wikipedia.org/wiki/Word_of_mouth

    "Word of mouth (WOM) is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing...

    Word of mouth promotion is highly valued by marketers. It is felt that this form of communication has valuable source credibility. People are more inclined to believe word of mouth promotion than more formal forms of promotion because the communicator is unlikely to have an ulterior motive (ie.: they are not out to sell you something)...Also people tend to believe people that they know." (Emphasis added

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