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    When you make a mistake with a customer, should you write them off as lost -- never to return again?

    Nope. There have been numerous studies which show that a customer who has had a problem and gotten it resolved in a time

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    ld you write them off as lost -- never to return again?

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    urn again?

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    had a problem and gotten it resolved in a timely manner and to their satisfaction is a more loyal customer than one who has never had a problem.

    I've found that to be true too. One of my biggest fans is a customer who sta

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