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Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials. Here are 5 tips to help you get persuasive testimonials ...and use them to convert prospects into buyers. 1. Continuously Collect Testimonials Start by setting up a file to store the positive comments you get from customers. Many good testimonials are hidden in the casual comments customers make during normal communications. Don't overlook the positive comments you get by phone or in person

cated helpdesk is a superb way of automating your customer support and speeding up the process of dealing with enquiries and support emails. Not only that but if you use a system that allows customers to create 'tickets', you don't have to rely on email as your customers can login to a special web page and view both their tickets and your replies online.

Another feature of many helpdesk scripts is an 'FAQ' or 'Knowledgebase' s

5 Tips On Getting Your Customers To Love You
Yesterday, I received a letter in the mail and it was not a bill or a fake advertising letter. It was a genuine letter with a label and a sticker and a handwritten address. I was a little surprised, as I have not received a written letter in years. As I opened it, I realized the name looked vaguely familiar, but I could not place it. As I scanned this beautifully written letter, I realize it was from a difficult customer who 2 months early was writing something of a different tone. The letter which was 2 pages, thanked me for resolving her problems so quickly and she went on ( and this is no joke) for about 2 pages on how in "love" she is with my product. So here are 5 tips on how to ma

My regular readers will know that one of the things I highly recommend doing with any online business is automating as many of your day to day tasks as possible.

From a personal point of view, one of the tasks that takes up a lot of my time is answering emails. It isn't just answering email that eats up the hours - sorting through and deleting spam and junk mail absorbs a lot of time too. In the good old days, I used to get a couple of spam emails a day. Now it is closer to 1000 a day!

In fact, when you look at it, email isn't always the best form of online communication. Not only is there the junk mail issue to contend with but also the fact that email is not 100% reliable. Emails do 'go missing' far more regularly than you might expect. Often this is simply because the recipients email software has decided that a particular email is junk and has transferred it directly to the 'Delete' folder. Other times it may be because the recipients ISP has decided that the email is junk and deleted it BEFORE it has even been seen by the recipient! (Yes this really does happen - imagine if your postman sorted through your mail and made the decision of which letters you want and which ones he should throw away?!)

One way to help avoid the spam problem when dealing with customer support enquiries is to make use of a contact form on your website instead of posting an email address. This will certainly help to cut down on spam but it still means that you have the problem of emails not getting to their destination (and when you have a frustrated customer waiting for assistance this is not ideal).

Therefore, probably the best option on the market presently is a full-blown helpdesk system. Setting up a dedicated helpdesk is a superb way of automating your customer support and speeding up the process of dealing with enquiries and support emails. Not only that but if you use a system that allows customers to create 'tickets', you don't have to rely on email as your customers can login to a special web page and view both their tickets and your replies online.

Another feature of many helpdesk scripts is an 'FAQ' or 'Knowledgebase' se

Picking a Career in Biotechnology
If you find yourself drawn to the science field and you enjoy technology as well, you may be interested in a career in the biotechnology field. This field is amazingly diverse, and there are a variety of different career opportunities that you can choose from. Before you decide that you really do want a career in the biotechnology field, you may want to learn more about the field and what it has to offer you and what the requirements are, as well as the financial outlook as well. Various Career OptionsWithin the biotechnology field there are a myriad of career options for you to consider. You may want a career as a biological scientist that explores and discovers new things in th

couple of spam emails a day. Now it is closer to 1000 a day!

Another feature of many helpdesk scripts is an 'FAQ' or 'Knowledgebase' s

Why Communication Skills Don't Work In Customer Service
Every time my firm conducts communication skills training, we know someone is going to object.“That doesn't work. Everybody's heard of active listening. You can't use that stuff anymore.”And we have to admit, there's a lot of truth in that. Everyone has heard of active listening. And it doesn't work for many people much of the time.But communication skills can work for your staff.The problem usually isn't the skills. It's the way people are trained to use them. Learn to use communication skills effectively, and they can create happy customers and higher income.There are two components to good communication skills: (a) the skills themselves, and (b)

s transferred it directly to the 'Delete' folder. Other times it may be because the recipients ISP has decided that the email is junk and deleted it BEFORE it has even been seen by the recipient! (Yes this really does happen - imagine if your postman sorted through your mail and made the decision of which letters you want and which ones he should throw away?!)

Another feature of many helpdesk scripts is an 'FAQ' or 'Knowledgebase' s

Those Promotion Blues
You’ve had your eye on that promotion for some time now. You’re bound and determined to get out of your office worker status into a supervisory position you’re certain you’re well suited for-- but apparently no one else is convinced. You watch others from your work group move on, out and up, and you’re getting seriously depressed. “What’s wrong with me?” you wonder. All your supervisor says is “There’s a lot of competition for those jobs,” as if you didn’t know that already. You know the work you do in your current position is good, your reviews are proof of that, but how do you qualify yourself for work you’re not doing yet? You can’t very well start supervising your peers--they would

upport enquiries is to make use of a contact form on your website instead of posting an email address. This will certainly help to cut down on spam but it still means that you have the problem of emails not getting to their destination (and when you have a frustrated customer waiting for assistance this is not ideal).

Another feature of many helpdesk scripts is an 'FAQ' or 'Knowledgebase' s

Should Salaries and Incentives be linked with Performance?
When the spiritual teacher and his disciples began their evening meditation, the cat who lived in the monastery made such noise that it distracted them. So the teacher ordered that the cat be tied up during the evening practice. Years later, when the teacher died, the cat continued to be tied up during the meditation session. And when the cat eventually died, another cat was brought to the monastery and tied up. Centuries later, learned descendants of the spiritual teacher wrote scholarly treatises about the religious significance of tying up a cat for meditation practice.The traditional view in organizations has always been to link Salaries and incentives to Performance. And I

Another feature of many helpdesk scripts is an 'FAQ' or 'Knowledgebase' section. This is simply a collection of the most frequently asked questions/queries/problems along with answers and solutions. This means that customers can search the knowledgebase and hopefully find the answer to their question without having to contact Support at all.

Some of the more advanced scripts will even scan the customers support ticket prior to submitting it and then list a few possible answers to their questions just in case they didn't read through the knowledgebase before typing the ticket out - very clever stuff.

These scripts are also very powerful in terms of how they can benefit you. Just think how much time you could save if, say, 40% of your customer support emails just stopped coming due to the fact that your customers were now able to find the answers to their questions automatically.

Having an online helpdesk is also of benefit if you travel around a lot or if you are away from the office on vacation etc. Instead of having to take a laptop loaded up with previous emails from customers, you can simply login to your helpdesk admin page and all of your previous correspondence will be online and at your fingertips. It also means that you won't have to spend hours in an Internet cafe deleting a days worth of spam at a time just to get to the important emails since only the important emails will have made it through to the helpdesk in the first place.

As with most things, setting up a customer service helpdesk is one of those tasks that is always better done when you first start your online business. That said, it is fairly easy to integrate such a feature into your existing set up and that is exactly what I have done for all of my websites...

Over the next few months, I

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Businesses routinely maintain copies of correspondence and memos. Far to often, however, they do not extend this practice to email correspondence. Email correspondence is no different then your normal paperwork. You must keep copies of all of it to protect your business in any litigation.

The trouble with trying to sell anything to anybody... especially with ads and sales letters... is buyer resistance. So how do you completely eliminate the resistance to your offer. It's easy when you learn this secret...

Translations can kill, especially those done wrong by unqualified medical translators. Here's what to watch out for and what you can do to become a professional medical translator.

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