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  • Suggest You - How Star Wars Helped me Write Better Corporate Video Scripts

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    usiness does whatever it does.

    Is your video opening shot with you or one of your colleagues talking about your company? Stop now immediately and rewrite, you have real problems. Why? Because the one

    Franchise Agreements and Renewal Terms
    Most all franchise agreements are only granted for a limited amount of time and there's good reason for this finite limit. The only thing constant use change in franchising that is more true than ever. Once a franchise term has ended for the franchisee, often franchisors will grant a renewal term, which will start upon the date
    Remember the opening scene of Star Wars? This opening is recognized as one of the most memorable opening shots in movie history.

    You view a wall of words scrolling, disappearing in infinity at the top of the screen. Then the camera shot that tingles the hairs. Behold the behemoth Battle cruiser with all laser guns blazing, gliding above you.

    Its immensity made me gasp as it glides above the audience. Never before had I been this overwhelmed at the start of a movie. This was going to be an exciting ride and I was eager to take it.

    Now switch to corporate videos. How do the open their story? Full frontal face shot of a person talking about, what else, themselves. Sometimes a camera shot of a person talking to another person, but you already know, they’re talking about how great they or their business does whatever it does.

    Is your video opening shot with you or one of your colleagues talking about your company? Stop now immediately and rewrite, you have real problems. Why? Because the one

    Unfinished Homes – A Great Way to Buy a Home
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    p of the screen. Then the camera shot that tingles the hairs. Behold the behemoth Battle cruiser with all laser guns blazing, gliding above you.

    Its immensity made me gasp as it glides above the audience. Never before had I been this overwhelmed at the start of a movie. This was going to be an exciting ride and I was eager to take it.

    Now switch to corporate videos. How do the open their story? Full frontal face shot of a person talking about, what else, themselves. Sometimes a camera shot of a person talking to another person, but you already know, they’re talking about how great they or their business does whatever it does.

    Is your video opening shot with you or one of your colleagues talking about your company? Stop now immediately and rewrite, you have real problems. Why? Because the one

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    Los Angeles has many business and educational establishments, as well as residential areas. The City is popular for its glitz and glamour. Furniture retailers have great business opportunities here, since all kinds of furniture, from office to lounge furniture, are in huge demand in the City.Furniture Business Opportunities
    ence. Never before had I been this overwhelmed at the start of a movie. This was going to be an exciting ride and I was eager to take it.

    Now switch to corporate videos. How do the open their story? Full frontal face shot of a person talking about, what else, themselves. Sometimes a camera shot of a person talking to another person, but you already know, they’re talking about how great they or their business does whatever it does.

    Is your video opening shot with you or one of your colleagues talking about your company? Stop now immediately and rewrite, you have real problems. Why? Because the one

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    Full frontal face shot of a person talking about, what else, themselves. Sometimes a camera shot of a person talking to another person, but you already know, they’re talking about how great they or their business does whatever it does.

    Is your video opening shot with you or one of your colleagues talking about your company? Stop now immediately and rewrite, you have real problems. Why? Because the one

    Set Your Goals to Soar Your Sales
    Does this sound familiar? You get up in the morning with the absolute dread of going about your typical daily sales routine. Go to the office, check your e-mails and voice mail, chat a while with some co-workers about your night before, say hello to the boss, and then set out for the "Road to Nowhere".It amazes me that I co
    usiness does whatever it does.

    Is your video opening shot with you or one of your colleagues talking about your company? Stop now immediately and rewrite, you have real problems. Why? Because the one you are trying to get the message to, the viewer/prospect is already zoning out and going to sleep.

    Your prospects are immediately asking, Why should I watch, what’s in it for me? Can you at least keep me entertained and engaged without me having to focus on your face and listen to your voice for the next several minutes?

    Remember the Star Wars story? Lead with the Star Cruiser my friend. Start with your service/product in action. A printing company client of mine didn’t show a single person or face until we were already 50% through with their video. Why? Your prospect wants to know what you can do for him, and he’ll stay interested (at least for a little while) if he can see what you do.

    Opening your video with a talking head is the lazy way to try to get your message across. This is multi

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