aiting in order to get the level of customer service these professionals provide and in most cases would gladly spend more money for the high quality service levels that Mary and Sam provide.

Always remember that the words “Quality Service” are deceptive at best. There are at the least two levels of quality service--high quality

If there was a restaurant in your town that was physically attractive and clean, had a pleasant variety of entr?es on the menu, served food that was prepared in an attractive manner, and the service was outstanding--the maitre’d greeted you by name, remembered which was your favorite table, stopped by later to inquire about your needs and satisfaction, the waiters and waitresses bent over backwards to make your dinner a pleasurable experience and always treated you as if you were their most important patron--would you be willing to pay a little more than other restaurants charged?

Many of us will pay a more to obtain better treatment. Why? Today, outstanding customer service has become the exception rather than the rule. We receive such mediocre service most of the time that we would gladly pay a bit more if we thought it would guarantee a better experience. Within every one of the services organizations that I advise on selling and customer or client service, I always find at least one employee who the other employees say, “the customers in our branch will wait in a long line to see Mary or they always call for Sam because they like him so much and they think he’s the only one who can help them.” Customers of my clients place a high value on having a Mary or Sam take care of them. They’re even willing to spend time waiting in order to get the level of customer service these professionals provide and in most cases would gladly spend more money for the high quality service levels that Mary and Sam provide.

Always remember that the words “Quality Service” are deceptive at best. There are at the least two levels of quality service--high quality

and satisfaction, the waiters and waitresses bent over backwards to make your dinner a pleasurable experience and always treated you as if you were their most important patron--would you be willing to pay a little more than other restaurants charged?

Many of us will pay a more to obtain better treatment. Why? Today, outstanding customer service has become the exception rather than the rule. We receive such mediocre service most of the time that we would gladly pay a bit more if we thought it would guarantee a better experience. Within every one of the services organizations that I advise on selling and customer or client service, I always find at least one employee who the other employees say, “the customers in our branch will wait in a long line to see Mary or they always call for Sam because they like him so much and they think he’s the only one who can help them.” Customers of my clients place a high value on having a Mary or Sam take care of them. They’re even willing to spend time waiting in order to get the level of customer service these professionals provide and in most cases would gladly spend more money for the high quality service levels that Mary and Sam provide.

Always remember that the words “Quality Service” are deceptive at best. There are at the least two levels of quality service--high quality

customer service has become the exception rather than the rule. We receive such mediocre service most of the time that we would gladly pay a bit more if we thought it would guarantee a better experience. Within every one of the services organizations that I advise on selling and customer or client service, I always find at least one employee who the other employees say, “the customers in our branch will wait in a long line to see Mary or they always call for Sam because they like him so much and they think he’s the only one who can help them.” Customers of my clients place a high value on having a Mary or Sam take care of them. They’re even willing to spend time waiting in order to get the level of customer service these professionals provide and in most cases would gladly spend more money for the high quality service levels that Mary and Sam provide.

Always remember that the words “Quality Service” are deceptive at best. There are at the least two levels of quality service--high quality

mployee who the other employees say, “the customers in our branch will wait in a long line to see Mary or they always call for Sam because they like him so much and they think he’s the only one who can help them.” Customers of my clients place a high value on having a Mary or Sam take care of them. They’re even willing to spend time waiting in order to get the level of customer service these professionals provide and in most cases would gladly spend more money for the high quality service levels that Mary and Sam provide.

Always remember that the words “Quality Service” are deceptive at best. There are at the least two levels of quality service--high quality

aiting in order to get the level of customer service these professionals provide and in most cases would gladly spend more money for the high quality service levels that Mary and Sam provide.

Always remember that the words “Quality Service” are deceptive at best. There are at the least two levels of quality service--high quality and low quality. Only you can make the difference in which adjective is used to describe the service levels in your organization. In many business and service organizations today, about the only competitive edge many companies or firms have is the level of customer (or client) service that they offer. Often, a company’s products or services are “vanilla flavored” or so similar in their makeup and pricing that they can’t easily be differentiated. As a sales or service representative you must help your organization create an "edge." You need to understand that you are the value that must be added to your products or services that a customer or client will pay more for, but only if you avoid these customer irritants:

1. Avoid saying “I don’t know.” Say, instead, “Let me find out for you.”

2. Never put a caller on hold. Instead, say, “I can certainly check on this for you. May I have your name and the number where I can reach you within the next few minutes, hour, etc."? Studies show that people judge time poorly when ask to wait or are placed on-hold.

3. If the telephone caller asks for someone else who is momentarily busy or on another line and insists on waiting, make certain that you check in on the caller every 15-30 seconds. Remember a minute waiting is quickly magnified into three to five minutes for p