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Suggest You - Five Book Back Cover Mistakes and How to Solve Them
Let's say you are a small business owner or a professional such as an attorney, CPA, engineer, insurance broker, or engineer and someone gives you a good business referral that results in a sale. The referral may have come from a colleague, an associate, a friend, a client, or a member of a business networking group that you frequent. You earn a commission or a fee from the sale. What do you do? Do you say thank you? Yes, of course you do. Anything else?You pay for the business referral.Business referrals should never be free.When someone gives you a business referral that results in a completed
If you are unsure how to ask for testimonials the easy way, contact a professional book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book."
It's important for writers to "market while they write" with the "Essential Hot-Selling Points"-- To make each part of their book sell copies. The book's back cover is all-important.
Judy Cullins ©2004
Have you ever noticed how many prices aren't round figures?Many shops use the tactic of ?9995, rather than ?10,000, as it sounds a lot less, even thought it's only a fiver less.The daft thing is that people are taken in by this and once they've heard the first figure, they don't always take account of the rest of the number.Marks & Spencer went the other way a couple of years ago when they realised that the cost of processing all the change caused by the 99p ending of the prices, acutally cost them about 50p per transaction - so they rounded up all their figures to round numbers, to reduce the coin they
Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten or so seconds on your back cover—a great opportunity to convince them that your book is necessary for their success.
Does your back cover pass the test?
Best Solutions to the Biggest Mistakes
1. Mistake: Too many non-powerful words and too busy to have a focus.
Solutions: A back cover of 6 by 9 inches should have fewer than 70 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers' attention to keep your message focused. Make every word count and be willing to get five-fifteen edits.
2. Mistake: Too much superfluous material on it such a long author's bio or large photo. Potential buyers want to know how the book will help them, teach them a skill, or entertain them.
Solutions: Print only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the mini sales letter short introduction.
Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits, and enough of the right kind of testimonials to sell your book in under 15 seconds. For fiction, modify to include a startling scene with snappy including a bit of plot, and maybe a powerful quote. Use bookstore models to assist you.
3. Mistake: Repeating the book's title at the top of the back cover.
Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or headline that gives them the #one benefit of your book.
Create a "Hot Headline" that compels your reader to buy. Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by wordsmith Richard Lederer, author of The Write Way; "Imagine Being an Author," in Dan Poynter's Writing Nonfiction; or "To Age is Natural…To Grow Old is Not! In Rico Caveglia's Ageless Living.
4. Mistake: Omitting testimonials.
Solutions: Testimonials sell more books than any other information on the back cover. Put at least three up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a top media person. These can be local contacts.
In her book, A Kick in Your Inspiration, Ruth Cleveland got one testimonial from an ex convict! Jacqueline Marcell, author of Elder Rage, took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller.
Worth the effort? Yes, because in April 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!
After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them.
Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better!
If you are unsure how to ask for testimonials the easy way, contact a professional book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book."
It's important for writers to "market while they write" with the "Essential Hot-Selling Points"-- To make each part of their book sell copies. The book's back cover is all-important.
Judy Cullins ©2004
Have you been considering adding a forum to your website? There are some distinct advantages and some real disadvantages. Here is an overview of some of the pros and cons of having a forum associated with your site.Pros:People can get very devoted to forums. They will check in every day and watch their favorite topics. They will make lots of posts. It is a great way to build community. All of this posting by other people will add a lot of content to your site! The forum is also a great way to become an expert in your subject and a great way to point people toward the stuff on your website. It is also very poss
Solutions: Print only a one or two-line bio on the back cover. Put your photo and more bio on the inside of the back cover. Omit features such as format information, which belong in the mini sales letter short introduction.
Connect with your buyer emotionally with specific, powerful ad copy. For self-help books use bullets with specific benefits, and enough of the right kind of testimonials to sell your book in under 15 seconds. For fiction, modify to include a startling scene with snappy including a bit of plot, and maybe a powerful quote. Use bookstore models to assist you.
3. Mistake: Repeating the book's title at the top of the back cover.
Solutions: Since your potential buyers already know the title and are stimulated enough to look at the back cover, hook them with an emotional question or headline that gives them the #one benefit of your book.
Create a "Hot Headline" that compels your reader to buy. Notice the headlines in your newspaper. Visit your bookstore and notice other best selling authors' headlines. "What's So Tough About Writing?" by wordsmith Richard Lederer, author of The Write Way; "Imagine Being an Author," in Dan Poynter's Writing Nonfiction; or "To Age is Natural…To Grow Old is Not! In Rico Caveglia's Ageless Living.
4. Mistake: Omitting testimonials.
Solutions: Testimonials sell more books than any other information on the back cover. Put at least three up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a top media person. These can be local contacts.
In her book, A Kick in Your Inspiration, Ruth Cleveland got one testimonial from an ex convict! Jacqueline Marcell, author of Elder Rage, took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller.
Worth the effort? Yes, because in April 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!
After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them.
Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better!
If you are unsure how to ask for testimonials the easy way, contact a professional book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book."
It's important for writers to "market while they write" with the "Essential Hot-Selling Points"-- To make each part of their book sell copies. The book's back cover is all-important.
Judy Cullins ©2004
The invention of the credit card was a great solution to many, for various reasons. It avoided carrying cash around and little snags like finding change when payments were not done with the exact amount. You could even buy stuff two days before payday, as if you had the money on you. And no cash could be stolen from you, as well! But Then Came The Counterpart Another good invention of mankind is interest: The price of using other people’s money. So, you went out with your credit card in your wallet and started buying stuff that you would pay in the future, refinancing month after month until you got th
4. Mistake: Omitting testimonials.
Solutions: Testimonials sell more books than any other information on the back cover. Put at least three up. Contact a variety of people. Use one from a top professional in your field, one from a satisfied reader, one from a celebrity who cares about your topic, and one from a top media person. These can be local contacts.
In her book, A Kick in Your Inspiration, Ruth Cleveland got one testimonial from an ex convict! Jacqueline Marcell, author of Elder Rage, took eight months to get forty testimonials from celebrities. Her book is endorsed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller.
Worth the effort? Yes, because in April 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!
After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them.
Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better!
If you are unsure how to ask for testimonials the easy way, contact a professional book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book."
It's important for writers to "market while they write" with the "Essential Hot-Selling Points"-- To make each part of their book sell copies. The book's back cover is all-important.
Judy Cullins ©2004
Prospective Consumers and people in general do not have anymore patience left in them for unsolicited mail. People from all walks of life, who happen to be computer users, try and find ways to somehow stop the unwanted and unasked for information through emails in their inboxes, and this is the reason for software companies and email service providers to develop filter software, so that such spam mail can be avoided.Effective email marketing can only result in deploying better ways to getting your message across to prospective clients when using email to market your product or services. It is always more convenient a
Worth the effort? Yes, because in April 2001, she made the cover of the AARP Bulletin distributed to over 35 million readers. It included a feature story, some how-tos and contacts and pictures of the author and her book. She had to dance fast, and order 10,000 books to get distributed by the time the piece came out. After it came out, she was inundated with speaking engagements. There's a problem you might love to have!
After you write several books and become rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, because people have already bought your other books and liked them.
Potential buyers will purchase when they see people they trust and know recommend the book. Besides filling the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better!
If you are unsure how to ask for testimonials the easy way, contact a professional book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book."
It's important for writers to "market while they write" with the "Essential Hot-Selling Points"-- To make each part of their book sell copies. The book's back cover is all-important.
Judy Cullins ©2004
When you are trying to build your successful MLM business, you will want to find the best leads to help. Most people start out by building their business through friends, family, and acquaintances, but often those groups are limited. MLM genealogy leads are an excellent way to take your business to a whole new level. Most MLM professionals know just how beneficial these leads can be, but they need to be taken advantage of quickly to be the most useful.MLM genealogy leads are the names of people who were once a part of a company that is no longer in business. MLM genealogy leads are some of the best leads for buil
If you are unsure how to ask for testimonials the easy way, contact a professional book coach.
5. Mistake. Independent publishers submitting galleys to reviewers, distributors, and wholesales without ANY back cover information.
Solutions: "Make the back cover your first area of concern," says Susan Howard, Director of Consulting Services at top publishing firm, The Jenkins Group Inc., who write "The Publishing Connection" She adds, "Waiting for testimonials is generally the reason the back cover of a galley is left blank. Failure to realize the value of the back cover seems to equate with the failure to realize that the text for the finished back cover can always be changed before the printing of the book."
It's important for writers to "market while they write" with the "Essential Hot-Selling Points"-- To make each part of their book sell copies. The book's back cover is all-important.
Judy Cullins ©2004 All Rights Reserved.
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