Tags |
|
|
Links |
|
|
Suggest You - Choosing The Right Writer!
If you have been in an industry for 20 years and were at the top 5% level of productivity and knowledge and are now semi-retired perhaps you should be a consultant. Not everyone has what it takes to be a consultant, but if you do, you will find yourself in a nice place financially by taking advantage of your expertise and knowledge.Today, I am a semi-retired consultant to industry and having been in the franchising industry for so long I find that those are the most rewarding coaching opportunities fo
This is where the initial promise is made and it has to hit home hard. In a few words - not more than 8-10 - you have to know what this writer is offering. If writers can't write great headlines to sell themselves they are not likely to be able to write one for you, either!
6. What sort of experience is the writer offering?
Does the writer have a broad span of experience that covers pretty much everything? If they are freelance and offering to sell you a service then they sho
This week I was involved in a situation where a salesperson that had lots of energy, didn't seem to be reaching the success or goals expected. It was clear that the sales activity was there. However, after listening and watching the salesperson in action. We knew the sales process wasn't being followed. The situation made me think about how easily we can slip into bad habits. In reality the salesperson may have achieved success if the clock were turned back 20 years. Back in the early years of this industry
There are a lot of writers out there. The strange thing is that there are an awful lot of inexperienced writers out there who have:
- An over inflated sense of their own value
- A severely impaired sense of their own ability
- A wholly inadequate business knowledge
- A plain daft charging structure!
I can see you're smiling! That tells me that you've either met them, come across them, or worse - you’ve actually hired them!
After 25 years as a copywriter covering the whole spectrum literally from A-Z, I think I have earned the right to ask … why?
But how can you spot them and avoid them? How do you judge what's good, bad and simply awful?
1. Read their website… carefully
Is it littered with spelling mistakes, or does it make daft claims about their wives' expensive habits? Does it ring with hyperbole - ultimate, fantastic, superb, unbelievable - and other such claims that are simply hard to swallow?
2. Are they promising results?
Does the writer promise results? If they do, run away, as fast as your fingers can carry you. Nobody, but nobody, can guarantee you any sort of result because no one knows what will happen, or why. All you can ever do is make intelligent decisions based on the best evidence.
3. Look closely at the structure of their website
What they are presenting and how they sell themselves is exactly what you are hiring them to do for you. Does their website work? If it's confusing, there’s every chance their thinking will be just as muddled and confused.
4. Is it easy to communicate with the writer?
The art of communication is exactly about what copywriting is all about. If the writer can't get you to respond and doesn't make it easy for you, what chance does your product, service or solution stand in that writer’s hands?
5. Take a long look at the writer's headline
This is where the initial promise is made and it has to hit home hard. In a few words - not more than 8-10 - you have to know what this writer is offering. If writers can't write great headlines to sell themselves they are not likely to be able to write one for you, either!
6. What sort of experience is the writer offering?
Does the writer have a broad span of experience that covers pretty much everything? If they are freelance and offering to sell you a service then they shou
Is your financial advisor a bum or a shining star? Read on and I’ll show you a simple way to find out!I often see people fail to properly manage their relationship with their investment advisor. Your opinion of your advisor should be based on an objective standard such as the performance of your investments instead of a subjective standard like “He’s so nice.”Would you continue to go to the same dentist if your teeth started falling out? No. Would you have the same person mow your yard if they
After 25 years as a copywriter covering the whole spectrum literally from A-Z, I think I have earned the right to ask … why?
But how can you spot them and avoid them? How do you judge what's good, bad and simply awful?
1. Read their website… carefully
Is it littered with spelling mistakes, or does it make daft claims about their wives' expensive habits? Does it ring with hyperbole - ultimate, fantastic, superb, unbelievable - and other such claims that are simply hard to swallow?
2. Are they promising results?
Does the writer promise results? If they do, run away, as fast as your fingers can carry you. Nobody, but nobody, can guarantee you any sort of result because no one knows what will happen, or why. All you can ever do is make intelligent decisions based on the best evidence.
3. Look closely at the structure of their website
What they are presenting and how they sell themselves is exactly what you are hiring them to do for you. Does their website work? If it's confusing, there’s every chance their thinking will be just as muddled and confused.
4. Is it easy to communicate with the writer?
The art of communication is exactly about what copywriting is all about. If the writer can't get you to respond and doesn't make it easy for you, what chance does your product, service or solution stand in that writer’s hands?
5. Take a long look at the writer's headline
This is where the initial promise is made and it has to hit home hard. In a few words - not more than 8-10 - you have to know what this writer is offering. If writers can't write great headlines to sell themselves they are not likely to be able to write one for you, either!
6. What sort of experience is the writer offering?
Does the writer have a broad span of experience that covers pretty much everything? If they are freelance and offering to sell you a service then they sho
If you are thinking of home improvement, debt consolidation, to buy a new car or any other vehicle or planning for a holiday trip, Christmas shopping, pursuing higher education and finance is coming your way then a personal loan is the solution for you.You can seek a secured as well as an unsecured personal loan. Basically your individual circumstances will matter that how much loan you should get. You need to offer some property as collateral for seeking a personal loan.The benefits of a secur
2. Are they promising results?
Does the writer promise results? If they do, run away, as fast as your fingers can carry you. Nobody, but nobody, can guarantee you any sort of result because no one knows what will happen, or why. All you can ever do is make intelligent decisions based on the best evidence.
3. Look closely at the structure of their website
What they are presenting and how they sell themselves is exactly what you are hiring them to do for you. Does their website work? If it's confusing, there’s every chance their thinking will be just as muddled and confused.
4. Is it easy to communicate with the writer?
The art of communication is exactly about what copywriting is all about. If the writer can't get you to respond and doesn't make it easy for you, what chance does your product, service or solution stand in that writer’s hands?
5. Take a long look at the writer's headline
This is where the initial promise is made and it has to hit home hard. In a few words - not more than 8-10 - you have to know what this writer is offering. If writers can't write great headlines to sell themselves they are not likely to be able to write one for you, either!
6. What sort of experience is the writer offering?
Does the writer have a broad span of experience that covers pretty much everything? If they are freelance and offering to sell you a service then they sho
Blogging is no stranger to us. You can find blogs talk and comment about anything and everything under the sun. It can be about nature, personal lives, business, current affaira snd so on.Since the advent of Web 2.0, blogs have benefited from this new generation of the Internet, because it provides for them the necessary traffic needed for readership, or for the purpose of making sales. Web 2.0 and other search engine strategies has made it easier for bloggers to input social softwares and other netwo
4. Is it easy to communicate with the writer?
The art of communication is exactly about what copywriting is all about. If the writer can't get you to respond and doesn't make it easy for you, what chance does your product, service or solution stand in that writer’s hands?
5. Take a long look at the writer's headline
This is where the initial promise is made and it has to hit home hard. In a few words - not more than 8-10 - you have to know what this writer is offering. If writers can't write great headlines to sell themselves they are not likely to be able to write one for you, either!
6. What sort of experience is the writer offering?
Does the writer have a broad span of experience that covers pretty much everything? If they are freelance and offering to sell you a service then they sho
Most people spend their energies looking for a great website designer, but often neglect to choose a good website host. For most people they start examining their web host carefully only when their website goes offline because their web host goes down. While we cannot prevent such an occurance totally, it will help if you choose a good website host. This article covers three reasons why you should spend some time looking for a good website host.This article covers three reasons why you should spend
This is where the initial promise is made and it has to hit home hard. In a few words - not more than 8-10 - you have to know what this writer is offering. If writers can't write great headlines to sell themselves they are not likely to be able to write one for you, either!
6. What sort of experience is the writer offering?
Does the writer have a broad span of experience that covers pretty much everything? If they are freelance and offering to sell you a service then they should be offering the wealth of experience that justifies the price they are looking to charge.
7. Sort out a sensible price!
Copy is both a skill and a saleable service, just like any other. Just like you, a copywriter is in business to make money - to cover costs and make a profit.
There is nothing wrong with profit. That's what business is all about. But there is a lot wrong with obscene profiteering. You should be able to hire the services of a genuinely good writer for ?250-450 GBP ($450-650 US) a day.
In the end…
You want a writer with great experience, an inquisitive mind and huge talent with words.
You want someone who understands the human psyche and knows just what triggers to pull and in what sequence.
You want someone with whom you can build a longterm relationship. Someone that understands your business and, to a degree, understands you too!
You want someone who can bring something different to the table - innovation, imagination, creativity, flair, style, experience and knowledge. Preferably, it's someone with solid direct response experience under their belt that can help you to drive things through.
Treat them with a proper professional respect and ask no more of them than you would ask of yourself and your business will have uncovered a real gem and one of the very best allies it could ever hope to find.
It's really not such a tall order - if you know exactly what to look for!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/160816/suggestyou-Choosing-The-Right-Writer.html">Choosing The Right Writer!</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/160816/suggestyou-Choosing-The-Right-Writer.html]Choosing The Right Writer![/url]
Related Articles:
Joint Ventures - Are You Monkeylike?
8 Important Questions To Ask For Renters Insurance
What Are The Best Affiliate Programs?
Bookmark it:
|