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  • Suggest You - A Simple Copywriting Tip That Can Save Your Business From Going Down In Flames

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    passengers, and to make up for it, they gave everyone free ice cream.

    I've seen this in other areas, too. I know a person who saved

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    If you have ever in the past -- or think you ever will in the future -- angered your customers in some way, shape or form (whether your fault or not), and want to make things right with just a simple sales letter, then listen to this:

    One of the most useful pieces of advice I ever heard when it comes to soothing angry customers, came from Dan Kennedy in one of his newsletters a few years back when he said,"it's hard to be mad at someone who gives you ice cream."

    He was talking about how some airline had dropped the ball on the passengers, and to make up for it, they gave everyone free ice cream.

    I've seen this in other areas, too. I know a person who saved

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    ult or not), and want to make things right with just a simple sales letter, then listen to this:

    One of the most useful pieces of advice I ever heard when it comes to soothing angry customers, came from Dan Kennedy in one of his newsletters a few years back when he said,"it's hard to be mad at someone who gives you ice cream."

    He was talking about how some airline had dropped the ball on the passengers, and to make up for it, they gave everyone free ice cream.

    I've seen this in other areas, too. I know a person who saved

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    vice I ever heard when it comes to soothing angry customers, came from Dan Kennedy in one of his newsletters a few years back when he said,"it's hard to be mad at someone who gives you ice cream."

    He was talking about how some airline had dropped the ball on the passengers, and to make up for it, they gave everyone free ice cream.

    I've seen this in other areas, too. I know a person who saved

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    ,"it's hard to be mad at someone who gives you ice cream."

    He was talking about how some airline had dropped the ball on the passengers, and to make up for it, they gave everyone free ice cream.

    I've seen this in other areas, too. I know a person who saved

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    passengers, and to make up for it, they gave everyone free ice cream.

    I've seen this in other areas, too. I know a person who saved her job after a terrible mistake simply by getting everyone at the office a pizza and donuts the next day.

    The point?

    It's hard to be angry or mad at someone who does nice things for you. It's actually how abusive people -- even the ones who do truly evil things to other people -- get away with their shenanigans for years.

    And you know what?

    It's also how smart businesses soothe their customers anger when they mess up, too.

    And one of the best ways to utilize this principal is with a simple "sales" letter.

    Al

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