aring up the street outside our store and you will have to walk about four blocks to get to us...for today only we are givIf you would like to know a simple way of making the claims in your copy -- whether they are big or small claims -- up to ten times more believable and powerful, then this article will show you how.

Look at these two pieces of copy and guess which one has a better chance of being believed:

1.) ...and today only we are giving away everything in the store for 90% off the sticker price!

2.)...and because they are tearing up the street outside our store and you will have to walk about four blocks to get to us...for today only we are givi

Dedicated Web Hosting - Why It's Not Just For The Big Guys and How You Can Get It Affordably
At some point in the web hosting selection process, prospective web site owners will be confronted with the question of whether to go with shared web hosting or invest in the more expensive dedicated hosting. In general, you'll

ten times more believable and powerful, then this article will show you how.

Look at these two pieces of copy and guess which one has a better chance of being believed:

1.) ...and today only we are giving away everything in the store for 90% off the sticker price!

2.)...and because they are tearing up the street outside our store and you will have to walk about four blocks to get to us...for today only we are giv

The Reality of Dental Insurance and Discount Plans for Families and Individuals - What to Consider?
Proper dental health is vital for overall health. However, dental work can be costly so families and individuals are seeking affordable dental insurance plans and discount plans in an attempt to defray the costs of dental care.

ss which one has a better chance of being believed:

1.) ...and today only we are giving away everything in the store for 90% off the sticker price!

2.)...and because they are tearing up the street outside our store and you will have to walk about four blocks to get to us...for today only we are giv

Career Success: Take Charge of Your Career
People react very differently to the waves of change that suddenly flood the work and marketplace. Some, who feel confused or unsettled struggle to keep their heads above water gasping for air. By contrast, others, who may not e

hing in the store for 90% off the sticker price!

2.)...and because they are tearing up the street outside our store and you will have to walk about four blocks to get to us...for today only we are giv

8 Personal Qualities of a Entrepreneur - from a South African Perspective
Anyone, regardless of age, sex, colour, or any other characteristic can become an entrepreneur. There are no limitations on this form of economic expression. Entrepreneurship is not a generic trait; it is a skill that must be lea

aring up the street outside our store and you will have to walk about four blocks to get to us...for today only we are giving away everything in the store for 90% off the sticker price!

See the difference?

The first one talks about an outrageous offer unheard of anywhere else. But people may wonder why? It almost sounds like a sleazy ploy (sometimes used by the used car business) just to get you in the door.

The second example, on the other hand, gives you a drawback -- a "negative claim" -- before telling you the spectacular offer. Not only does it give you a reaso