For your first pass, define

1) average results (I force my clients to answer this even when it seems hard, just take your best shot at it and write it down)

2) Minimum result (what is the lowest result you have ever delivered)

3) Maximum result (what is the absolute best result you have ever delivered)

Once you have some definitions of what we’ve measured, and how (average, minimum, maximum), now I want you to think how you would define this to a prospect:

Examples:
• Average might sound like, “My typical client doubles his business in 3-4 weeks”.
• Minimum result might be stated, “I will guarantee that you will at least …..,” or “Every client has at least….”
• Maximum result might be, “I have had clients that …..[have grown their business 10 times in weeks]”

  It has to be factual and it has

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  I suppose I’m like every other business owner out there that has looked for the Power Words that will deliver the Holy Grail. When you find them you will know because your sales will leap forward. I found them, but it wasn’t where I had been looking.

  I had looked through lists upon lists of supposed “Power Words” in sales books, e-books, online articles, etc. What I found was that it wasn’t something out there, it was inside of me. I had just been using the words I already had wrong.

  Most of us have been saying things like:

  Either I am, or my product is the BEST, the BIGGEST, the BADDEST, all comparing myself to others, but not truly defining what the BEST is. That leaves it up to the prospect to come to his own conclusion what your value truly is.

  People buy based on your perceived value, so allowing them to come to their own conclusion as to that value is to broad, too vague, will be different for everyone that hears you say it, and just isn’t a clear picture of your true value.

  Let’s start down a path of discovering your true value that you will use to define that to your customers from here on.

  I’d like for you to take out a piece of paper and write 4 column heads across the top of the paper. From left to right:

  • Product/Service
  • Benefits/Results of my product
  • Why buy it from me (benefits/results I offer)
  • Measurable results (for both product and me)

  Consider this an ongoing worksheet and exercise that will continually change over time. It is a thought process, so don’t shoot for absolute perfection on the first pass. I want you to start thinking in a new way. It will get better once it has started you thinking in a new direction.

  Why are we doing this? Most of us have been selling a product/service. We should stop selling and talking about the product/service and start talking about the benefit and results that the product brings.

  Product/Service

  Under the Product/Service column list ALL of your products and/or services

  Benefits/Results of my product

  For each product/service list its benefits right beside it in the column to the right. Make sure that you list the benefit as a result that the customer will receive. Do not list an activity that you do for the client, list ONLY results. This is the reason people buy your product, the results they get from it.

  Why buy it from me

  Once someone has decided to buy your product, then they start looking for Who is the best one to buy it from. So, this is another benefit/results column, but it is for YOU. List the benefits/results that you bring. Assume that there is someone just like you on every street corner selling that same product. This column differentiates you from everyone else selling that same product. Why buy it from you?

  Measurable results

  This last column is where the real differentiation will occur. I want you to take the benefits of the product, and the benefits of buying it from you and turn those into a measurable result. I’m going to use another business coach’s example for this.
  Product -- business Coach
  Benefits -- Increase business
  Why me -- I do it better

  Selling “the benefits” of the product instead of “the product” is certainly a positive step, however, “increase business” doesn’t define the value to a customer. A prospect has no idea what this means to him. He may certainly be in pain and wants more business, but there is no definition of the true value. The same is true of “Why me.”

  By going to the last column and making “increase business” a measurable result we can turn that into a really powerful, grabber statement. Define a measurable result for both the product, and for what differentiates you.

  Many times I hear, “I can’t measure it,” “my results are all over the place, so how do I define this.” If you don’t know your results then how can you define your value to your client? And, if you don’t know your results how in the world can you deliver them to a client? How do you know when you have achieved success if there isn’t a measurable level that says….”Success! I’m here.” Believe me, this is one of the most critical questions you may have about your business.

  Don’t feel bad if you don’t have the answer, most don’t at first. And this one thing will make you not only stand out in that crowd on the street corner, but will turn your business into the most success you have seen since starting it.

  For your first pass, define

  1) average results (I force my clients to answer this even when it seems hard, just take your best shot at it and write it down)

  2) Minimum result (what is the lowest result you have ever delivered)

  3) Maximum result (what is the absolute best result you have ever delivered)

  Once you have some definitions of what we’ve measured, and how (average, minimum, maximum), now I want you to think how you would define this to a prospect:

  Examples:
  • Average might sound like, “My typical client doubles his business in 3-4 weeks”.
  • Minimum result might be stated, “I will guarantee that you will at least …..,” or “Every client has at least….”
  • Maximum result might be, “I have had clients that …..[have grown their business 10 times in weeks]”

    It has to be factual and it has t

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    at you will use to define that to your customers from here on.

    I’d like for you to take out a piece of paper and write 4 column heads across the top of the paper. From left to right:

    • Product/Service
    • Benefits/Results of my product
    • Why buy it from me (benefits/results I offer)
    • Measurable results (for both product and me)

    Consider this an ongoing worksheet and exercise that will continually change over time. It is a thought process, so don’t shoot for absolute perfection on the first pass. I want you to start thinking in a new way. It will get better once it has started you thinking in a new direction.

    Why are we doing this? Most of us have been selling a product/service. We should stop selling and talking about the product/service and start talking about the benefit and results that the product brings.

    Product/Service

    Under the Product/Service column list ALL of your products and/or services

    Benefits/Results of my product

    For each product/service list its benefits right beside it in the column to the right. Make sure that you list the benefit as a result that the customer will receive. Do not list an activity that you do for the client, list ONLY results. This is the reason people buy your product, the results they get from it.

    Why buy it from me

    Once someone has decided to buy your product, then they start looking for Who is the best one to buy it from. So, this is another benefit/results column, but it is for YOU. List the benefits/results that you bring. Assume that there is someone just like you on every street corner selling that same product. This column differentiates you from everyone else selling that same product. Why buy it from you?

    Measurable results

    This last column is where the real differentiation will occur. I want you to take the benefits of the product, and the benefits of buying it from you and turn those into a measurable result. I’m going to use another business coach’s example for this.
    Product -- business Coach
    Benefits -- Increase business
    Why me -- I do it better

    Selling “the benefits” of the product instead of “the product” is certainly a positive step, however, “increase business” doesn’t define the value to a customer. A prospect has no idea what this means to him. He may certainly be in pain and wants more business, but there is no definition of the true value. The same is true of “Why me.”

    By going to the last column and making “increase business” a measurable result we can turn that into a really powerful, grabber statement. Define a measurable result for both the product, and for what differentiates you.

    Many times I hear, “I can’t measure it,” “my results are all over the place, so how do I define this.” If you don’t know your results then how can you define your value to your client? And, if you don’t know your results how in the world can you deliver them to a client? How do you know when you have achieved success if there isn’t a measurable level that says….”Success! I’m here.” Believe me, this is one of the most critical questions you may have about your business.

    Don’t feel bad if you don’t have the answer, most don’t at first. And this one thing will make you not only stand out in that crowd on the street corner, but will turn your business into the most success you have seen since starting it.

    For your first pass, define

    1) average results (I force my clients to answer this even when it seems hard, just take your best shot at it and write it down)

    2) Minimum result (what is the lowest result you have ever delivered)

    3) Maximum result (what is the absolute best result you have ever delivered)

    Once you have some definitions of what we’ve measured, and how (average, minimum, maximum), now I want you to think how you would define this to a prospect:

    Examples:
    • Average might sound like, “My typical client doubles his business in 3-4 weeks”.
    • Minimum result might be stated, “I will guarantee that you will at least …..,” or “Every client has at least….”
    • Maximum result might be, “I have had clients that …..[have grown their business 10 times in weeks]”

      It has to be factual and it has

      Affiliate Marketing Mistake - Not Buying The Product Or Using The Service
      The most ironic thing that can happen in affiliate marketing business is that the affiliates themselves will be promoting the products that they do not even buy or use them. Most of them will only be thinking of that if I can promote to a lot of people through my affiliate link and it people buys, I will earn my commissions. In fact, not buying the product or using the service is the biggest mistakes that most affiliate marketer will make.As an affiliate, you main purpose is to effectively and convincingly promote a product or service to the customer so that they will buy. For you to be able to achieve this purpose, you must be able to relay to the customers that particular product and service. It is therefore difficult for you to do this when you yourself have not tried the produ
      it in the column to the right. Make sure that you list the benefit as a result that the customer will receive. Do not list an activity that you do for the client, list ONLY results. This is the reason people buy your product, the results they get from it.

    Why buy it from me

    Once someone has decided to buy your product, then they start looking for Who is the best one to buy it from. So, this is another benefit/results column, but it is for YOU. List the benefits/results that you bring. Assume that there is someone just like you on every street corner selling that same product. This column differentiates you from everyone else selling that same product. Why buy it from you?

    Measurable results

    This last column is where the real differentiation will occur. I want you to take the benefits of the product, and the benefits of buying it from you and turn those into a measurable result. I’m going to use another business coach’s example for this.
    Product -- business Coach
    Benefits -- Increase business
    Why me -- I do it better

    Selling “the benefits” of the product instead of “the product” is certainly a positive step, however, “increase business” doesn’t define the value to a customer. A prospect has no idea what this means to him. He may certainly be in pain and wants more business, but there is no definition of the true value. The same is true of “Why me.”

    By going to the last column and making “increase business” a measurable result we can turn that into a really powerful, grabber statement. Define a measurable result for both the product, and for what differentiates you.

    Many times I hear, “I can’t measure it,” “my results are all over the place, so how do I define this.” If you don’t know your results then how can you define your value to your client? And, if you don’t know your results how in the world can you deliver them to a client? How do you know when you have achieved success if there isn’t a measurable level that says….”Success! I’m here.” Believe me, this is one of the most critical questions you may have about your business.

    Don’t feel bad if you don’t have the answer, most don’t at first. And this one thing will make you not only stand out in that crowd on the street corner, but will turn your business into the most success you have seen since starting it.

    For your first pass, define

    1) average results (I force my clients to answer this even when it seems hard, just take your best shot at it and write it down)

    2) Minimum result (what is the lowest result you have ever delivered)

    3) Maximum result (what is the absolute best result you have ever delivered)

    Once you have some definitions of what we’ve measured, and how (average, minimum, maximum), now I want you to think how you would define this to a prospect:

    Examples:
    • Average might sound like, “My typical client doubles his business in 3-4 weeks”.
    • Minimum result might be stated, “I will guarantee that you will at least …..,” or “Every client has at least….”
    • Maximum result might be, “I have had clients that …..[have grown their business 10 times in weeks]”

      It has to be factual and it has

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      There's no doubt about it - we live in a society where people want what they want right now. Get-rich-quick-schemes abound, but does anyone really make any money from them? Surprisingly, the answer is yes. Not so surprisingly, only a few do. Consider this: Two individuals purchase the same internet business system and review its contents in depth. One individual goes on to make thousands using the strategies provided in the system while the other doesn't earn enough to cover the purchase price of the system. So - why such different results? While there may be a host of variables to consider, a major reason for whether success is realized is how the business opportunity is approached.Many prospective online entrepreneurs are frustrated with their current employers and lookin
      it better

    Selling “the benefits” of the product instead of “the product” is certainly a positive step, however, “increase business” doesn’t define the value to a customer. A prospect has no idea what this means to him. He may certainly be in pain and wants more business, but there is no definition of the true value. The same is true of “Why me.”

    By going to the last column and making “increase business” a measurable result we can turn that into a really powerful, grabber statement. Define a measurable result for both the product, and for what differentiates you.

    Many times I hear, “I can’t measure it,” “my results are all over the place, so how do I define this.” If you don’t know your results then how can you define your value to your client? And, if you don’t know your results how in the world can you deliver them to a client? How do you know when you have achieved success if there isn’t a measurable level that says….”Success! I’m here.” Believe me, this is one of the most critical questions you may have about your business.

    Don’t feel bad if you don’t have the answer, most don’t at first. And this one thing will make you not only stand out in that crowd on the street corner, but will turn your business into the most success you have seen since starting it.

    For your first pass, define

    1) average results (I force my clients to answer this even when it seems hard, just take your best shot at it and write it down)

    2) Minimum result (what is the lowest result you have ever delivered)

    3) Maximum result (what is the absolute best result you have ever delivered)

    Once you have some definitions of what we’ve measured, and how (average, minimum, maximum), now I want you to think how you would define this to a prospect:

    Examples:
    • Average might sound like, “My typical client doubles his business in 3-4 weeks”.
    • Minimum result might be stated, “I will guarantee that you will at least …..,” or “Every client has at least….”
    • Maximum result might be, “I have had clients that …..[have grown their business 10 times in weeks]”

      It has to be factual and it has

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      Every day, hundreds of thousands of people stay at home and enjoy life. At the end of the day, they log in to see how much money they made that day, yawn, stretch, and then go to bed.The next day, they do the same thing. Wake up, enjoy life, and earn a full income without lifting a finger.People are doing this all the time. Then there is the rest of the world, those who want to make money online, but don't know where to start or are afraid of the costs and/or time involved.As an internet marketer who specializes in helping people to begin working from home, the most common question that I'm asked is, "Where do I start?" The internet is a vast ocean, and many people get lost while trying to swim towards financial freedom.There are many ways to make money online
      bad if you don’t have the answer, most don’t at first. And this one thing will make you not only stand out in that crowd on the street corner, but will turn your business into the most success you have seen since starting it.

      For your first pass, define

      1) average results (I force my clients to answer this even when it seems hard, just take your best shot at it and write it down)

      2) Minimum result (what is the lowest result you have ever delivered)

      3) Maximum result (what is the absolute best result you have ever delivered)

      Once you have some definitions of what we’ve measured, and how (average, minimum, maximum), now I want you to think how you would define this to a prospect:

      Examples:
      • Average might sound like, “My typical client doubles his business in 3-4 weeks”.
      • Minimum result might be stated, “I will guarantee that you will at least …..,” or “Every client has at least….”
      • Maximum result might be, “I have had clients that …..[have grown their business 10 times in weeks]”

        It has to be factual and it has to be stated in a way that you feel comfortable that you can do it, or have done it in the past.

      What this does is establish a clear picture of your value to a client. It changes “growing a business” into “doubling a business in weeks,” or “$100K increase.” In either case, it is putting a measurable value into the prospects field of vision. It turns a vague benefit into dollar signs the prospect can clearly understand. It differentiates you so much that you will be standing out in a crowd of others that do what you do...but they aren't doing this. It’s almost like looking into the prospects eyes and seeing the dollars signs flashing buy like it does on the gas pump as we stand there.

    Use these measurable results in your marketing material, use them in your networking elevator speech, use them on your website and watch your results go through the roof. I’ve seen it happen over and over.