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You are here: Home > Writing and Speaking > Copywriting > A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only! |
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Suggest You - A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!
Internal Communication: 12 Essential Elements t you need to.There are 12 essential elements of a successful internal communications strategy:1. Effective employee-directed communications must be led from the top Effective communications require the active commitment and endorsement of senior managers. It is not enough simply to develop a 'vision statement' or formulate in general terms the values by which t Using this tool makes your copy much more effective. If you want, there's even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added. Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me. P.S. The number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- t Top 7 Similarities of Business and War Have you ever wondered how your copy sounds to your prospects when they're reading it?Business Strategy and capturing market share is somewhat similar in many regards to war strategy. How so you ask? Well below are the similarities listed for your consideration. And before I introduce them to you, I am not suggesting war is good or evil. I believe it is merely a formality of political impasse amongst humans and good or bad is irrelevant, as it just is. If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter. The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someone read it to you, preferably a child, that's even better. When I first started writing copy, my 2 sons were in elementary and middle school. They were excited about my new career and were more than happy to read back my copy out loud to me. Fortunately, my career progressed pretty rapidly, and it wasn't long before I was writing 13-page long-form sales letters. Well, needless to say (and understandably so), my kids weren't as excited about reading their dad's 17-page "FREE Reports" and long-form sales letters, as they were about reading half-page newspaper display ads. But luckily, I found a little tool that comes in handy, exactly for situations like this. And, the price is right -- it won't even cost you a penny! There's a software company out there called Read Please (www.readplease.com), located in Ontario, Canada, that's come up with the perfect tool for writers. Not surprisingly, the program is also called "Read Please" and here's what it does: You copy the text from your document and paste it into the Read Please program. Then, in any one of a number of different voices, the program reads back your text out loud over your computer's speakers, word-for-word. You get to choose the voice you like, and you can even slow-down or speed up the pace of the voice. So what happens is, you have your copy in front of you while the Read Please program is reading your text back to you out loud, and then you start making all the corrections you need to, whenever you hear a mistake. All you do is "pause" the program using your mouse, when you have to do this. You'll be able to see exactly where your errors are as you go along, and it'll be crystal clear whether or not your copy is flowing smoothly, and whether or not you're communicating clearly and saying what you need to. Using this tool makes your copy much more effective. If you want, there's even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added. Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me. P.S. The number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- t Investors are Buying Savannah, Georgia about my new career and were more than happy to read back my copy out loud to me.Invest in Historic Savannah, Georgia!There is great interest in our market not only because of the beauty and charm that is Savannah, but also because other real estate markets are not doing as well. Ours is an undervalued and accelerating market.The Savannah economy benefits from its strategic location and port facilities. The area's transportation and Fortunately, my career progressed pretty rapidly, and it wasn't long before I was writing 13-page long-form sales letters. Well, needless to say (and understandably so), my kids weren't as excited about reading their dad's 17-page "FREE Reports" and long-form sales letters, as they were about reading half-page newspaper display ads. But luckily, I found a little tool that comes in handy, exactly for situations like this. And, the price is right -- it won't even cost you a penny! There's a software company out there called Read Please (www.readplease.com), located in Ontario, Canada, that's come up with the perfect tool for writers. Not surprisingly, the program is also called "Read Please" and here's what it does: You copy the text from your document and paste it into the Read Please program. Then, in any one of a number of different voices, the program reads back your text out loud over your computer's speakers, word-for-word. You get to choose the voice you like, and you can even slow-down or speed up the pace of the voice. So what happens is, you have your copy in front of you while the Read Please program is reading your text back to you out loud, and then you start making all the corrections you need to, whenever you hear a mistake. All you do is "pause" the program using your mouse, when you have to do this. You'll be able to see exactly where your errors are as you go along, and it'll be crystal clear whether or not your copy is flowing smoothly, and whether or not you're communicating clearly and saying what you need to. Using this tool makes your copy much more effective. If you want, there's even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added. Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me. P.S. The number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- t Mortgage Refinancing Information-You Can Avoid Paying Closing Costs When Refinancing Your Home won't even cost you a penny!When mortgage refinancing for the short term, you can significantly reduce your out-of-pocket expenses by avoiding closing costs. This is the no-fee, no-points mortgage you see advertised and you can use this type of mortgage to your advantage even though the lender is not being completely honest about the loan. Here are several tips to help you avoid paying closing There's a software company out there called Read Please (www.readplease.com), located in Ontario, Canada, that's come up with the perfect tool for writers. Not surprisingly, the program is also called "Read Please" and here's what it does: You copy the text from your document and paste it into the Read Please program. Then, in any one of a number of different voices, the program reads back your text out loud over your computer's speakers, word-for-word. You get to choose the voice you like, and you can even slow-down or speed up the pace of the voice. So what happens is, you have your copy in front of you while the Read Please program is reading your text back to you out loud, and then you start making all the corrections you need to, whenever you hear a mistake. All you do is "pause" the program using your mouse, when you have to do this. You'll be able to see exactly where your errors are as you go along, and it'll be crystal clear whether or not your copy is flowing smoothly, and whether or not you're communicating clearly and saying what you need to. Using this tool makes your copy much more effective. If you want, there's even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added. Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me. P.S. The number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- t How to Create Online Auction Site That Sells even slow-down or speed up the pace of the voice.What makes one eBay auction sell better than another eBay auction?Several factors influence the bidding on particular auctions. Most people selling on eBay use features to sell their item. They describe and list what the item is instead of what the item does for the customer.In other words, they are trying to sell based on features instead of benefits. So what happens is, you have your copy in front of you while the Read Please program is reading your text back to you out loud, and then you start making all the corrections you need to, whenever you hear a mistake. All you do is "pause" the program using your mouse, when you have to do this. You'll be able to see exactly where your errors are as you go along, and it'll be crystal clear whether or not your copy is flowing smoothly, and whether or not you're communicating clearly and saying what you need to. Using this tool makes your copy much more effective. If you want, there's even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added. Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me. P.S. The number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- t Get Your CV Right and You Don't Need Anti Age-Discrimination Laws t you need to.Without going into the fine detail, on 1st October in the UK, the new laws to provide protection against age-discrimination in employment and adult education, for people of all ages came into force. But will they work?The new law will cover discrimination in employment and in training and education, but not in provision of goods and services - as far as work or Using this tool makes your copy much more effective. If you want, there's even an upgraded version of the software you can buy for a few bucks, that has some nice bells and whistles added. Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading the piece back to me. P.S. The number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- they really don't understand what you're trying to sell them. So be crystal clear in what you're saying -- no one ever lost a sale for speaking too clearly!
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