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Suggest You - 3 Keys to Better Online Copywriting
Are you tired of all the hype which promises you the world but takes you nowhere? If you are like me, you must have bought countless ebooks, read unlimited reports and have bought thousands of products with resell rights or even private label rights in a hope to create your own product.But what happened?You are still here, buying another hope, another dream.Wake up my friend. It’s not time to live in dreams. Stop buying dreams and take some action.Forget all the hype you have known. Forget those sneaky secrets told to you by internet millionaires. Forget buying huge marketing courses.Remember just o
But what concerns does your target market have? What problem(s) do they need solved? What itch(es) do they need scratched?
You can find the answers to these questions fairly easily. Lurk on the forums where your prospects hang out... Read the online and offline newsletters, magazines and journals they read...
Or better yet, just ask them!
Set up a survey page on your website or else survey them through your newsletter or blog. Or use a Web tool like AskDatabase.
Once you know what your prospects are thinking about most of the time
Substitute teaching! How would the world manage without the substitute teacher? School systems would perish, children would be ignorant, contract teachers would have to work all the time, principals would jump off tall buildings and parents would cry.That is why substitute teachers are paid half the salary that contract teachers get. Fair enough; after all, the substitute doesn’t have to plan everything, doesn’t have to attend tedious faculty meetings where the administrator and his most ambitious teachers drone on for hours about nothing. The substitute has it cushy.Well, not entirely. No benefits. The substitute teacher never knows wh
It doesn't work too well.
A very basic knowledge of copywriting and direct marketing principles will take you a long ways on the Web.
Here are three simple keys to writing better online copy. Armed just with these, you'll have a jump on 90% of the folks out there doing the copywriting for their own sites. And you'll increase the pulling quality of your site's copy today -- even if you've never written a word of copy in your life.
1) Wake up your prospect
In today's overkill ad world most people have become numb to standard sales messages. Television, newspapers, magazines, Internet, radio, etc. all blast us non-stop with advertising. After a while we just naturally tune most of it out.
Copywriting great John Carlton says to imagine that your prospect is a giant blob sitting there on the couch or in a chair. Now what would you need to do to get that blob to take action to buy?
Getting someone to stop... actually read your website copy... AND click through (or fill out a form) is serious heavy-duty action on the click-and-run Web. Your prospect has a million things on his or her mind.
Reading your copy isn't exactly Priority One...
So how do you wake your prospects up and get 'em to read your copy?
The secret is right here in this headline:
"ARE YOU TOO BUSY EARNING A LIVING TO MAKE ANY REAL MONEY?"
This is from Joe Karbo's sales letter for his "The Lazy Man's Way to Riches" book. The letter was probably responsible for over a million dollars worth of sales for Joe.
Joe's secret here, and one which you can use too, is based on a simple principle for getting a prospect's attention.
You need to...
2) Enter the conversation going on in your prospect's mind
You should know enough about your target market to know what keeps them awake at night. If you don't yet, then you'll need to find out right away.
In the example above from Joe Karbo, it's about working like a dog and barely making enough to pay the bills. Marketers like Joe who target opportunity seekers understand that frustrations about money cause a lot of people pain.
But what concerns does your target market have? What problem(s) do they need solved? What itch(es) do they need scratched?
You can find the answers to these questions fairly easily. Lurk on the forums where your prospects hang out... Read the online and offline newsletters, magazines and journals they read...
Or better yet, just ask them!
Set up a survey page on your website or else survey them through your newsletter or blog. Or use a Web tool like AskDatabase.
Once you know what your prospects are thinking about most of the time
If you do not want to deal with the hassle of active real estate investments, you do not need to worry. You can still stay in the real estate industry, as there are various passive ways to earn huge profits. All you need to do is to follow a proper strategy and money will keep coming to you. In fact, real estate investment consists of tremendous possibilities, and anybody who is a little smart and knowledgeable, can make massive income without any hassle. Let me explore those secrets to you, using which, you can also put your name among successful real estate investors.Liability Up To the Amount of Your Investment:By this, I mean invest
1) Wake up your prospect
In today's overkill ad world most people have become numb to standard sales messages. Television, newspapers, magazines, Internet, radio, etc. all blast us non-stop with advertising. After a while we just naturally tune most of it out.
Copywriting great John Carlton says to imagine that your prospect is a giant blob sitting there on the couch or in a chair. Now what would you need to do to get that blob to take action to buy?
Getting someone to stop... actually read your website copy... AND click through (or fill out a form) is serious heavy-duty action on the click-and-run Web. Your prospect has a million things on his or her mind.
Reading your copy isn't exactly Priority One...
So how do you wake your prospects up and get 'em to read your copy?
The secret is right here in this headline:
"ARE YOU TOO BUSY EARNING A LIVING TO MAKE ANY REAL MONEY?"
This is from Joe Karbo's sales letter for his "The Lazy Man's Way to Riches" book. The letter was probably responsible for over a million dollars worth of sales for Joe.
Joe's secret here, and one which you can use too, is based on a simple principle for getting a prospect's attention.
You need to...
2) Enter the conversation going on in your prospect's mind
You should know enough about your target market to know what keeps them awake at night. If you don't yet, then you'll need to find out right away.
In the example above from Joe Karbo, it's about working like a dog and barely making enough to pay the bills. Marketers like Joe who target opportunity seekers understand that frustrations about money cause a lot of people pain.
But what concerns does your target market have? What problem(s) do they need solved? What itch(es) do they need scratched?
You can find the answers to these questions fairly easily. Lurk on the forums where your prospects hang out... Read the online and offline newsletters, magazines and journals they read...
Or better yet, just ask them!
Set up a survey page on your website or else survey them through your newsletter or blog. Or use a Web tool like AskDatabase.
Once you know what your prospects are thinking about most of the time
Before you read on there is one thing that must be clear in you mind. There exists a very profitable niche market for ebooks and it is a very large market. Most of the people think that ebooks can never have a good market as one has to read it on the system and if one needs the soft copy, one would have to get it printed out at ones own cost. But despite that ebook has a fairly big market and not just in the field of non-fiction but also in the field of fiction.But if you think earning money with ebook is a cakewalk that is also not true. There are a number of things that go behind a successful ebook. The very first thing would surely be the c
Reading your copy isn't exactly Priority One...
So how do you wake your prospects up and get 'em to read your copy?
The secret is right here in this headline:
"ARE YOU TOO BUSY EARNING A LIVING TO MAKE ANY REAL MONEY?"
This is from Joe Karbo's sales letter for his "The Lazy Man's Way to Riches" book. The letter was probably responsible for over a million dollars worth of sales for Joe.
Joe's secret here, and one which you can use too, is based on a simple principle for getting a prospect's attention.
You need to...
2) Enter the conversation going on in your prospect's mind
You should know enough about your target market to know what keeps them awake at night. If you don't yet, then you'll need to find out right away.
In the example above from Joe Karbo, it's about working like a dog and barely making enough to pay the bills. Marketers like Joe who target opportunity seekers understand that frustrations about money cause a lot of people pain.
But what concerns does your target market have? What problem(s) do they need solved? What itch(es) do they need scratched?
You can find the answers to these questions fairly easily. Lurk on the forums where your prospects hang out... Read the online and offline newsletters, magazines and journals they read...
Or better yet, just ask them!
Set up a survey page on your website or else survey them through your newsletter or blog. Or use a Web tool like AskDatabase.
Once you know what your prospects are thinking about most of the time
Opaque world of GoogleHow do you value the content of your web page? Netizens could have infinite number of approaches to that idea. There would be data in the best book on rhetoric, to phrase and rephrase your articles, in a manner that the web browsers would find simple, humble and informative for his queries. An article thus produced, contented in a manner suiting the web, finds a few advertisements to its credit and hangs around with Google ad sense. You think that the process could be that simple, but I feel on the contrary. You waste time perfecting your content which finally dissolves in the sea of search with you ending up struggling t
You need to...
2) Enter the conversation going on in your prospect's mind
You should know enough about your target market to know what keeps them awake at night. If you don't yet, then you'll need to find out right away.
In the example above from Joe Karbo, it's about working like a dog and barely making enough to pay the bills. Marketers like Joe who target opportunity seekers understand that frustrations about money cause a lot of people pain.
But what concerns does your target market have? What problem(s) do they need solved? What itch(es) do they need scratched?
You can find the answers to these questions fairly easily. Lurk on the forums where your prospects hang out... Read the online and offline newsletters, magazines and journals they read...
Or better yet, just ask them!
Set up a survey page on your website or else survey them through your newsletter or blog. Or use a Web tool like AskDatabase.
Once you know what your prospects are thinking about most of the time
Sometimes restaurateurs are convinced they should be in the kitchen or the dining room and they are so wrong. A number of years ago a friend and I had dinner one evening at a restaurant he had heard about on Long Island. It was an Italian restaurant that had received great reviews. We walked into the crowded dining room on a Saturday night with a reservation and were immediately greeted by Tony (not his real name). Tony seated us and took our drink orders. I ordered a rather unusual aperatif and Tony commented on it and asked if I had ever had another drink which he liked even better. I said no but was willing to try it. I enjoyed it an
But what concerns does your target market have? What problem(s) do they need solved? What itch(es) do they need scratched?
You can find the answers to these questions fairly easily. Lurk on the forums where your prospects hang out... Read the online and offline newsletters, magazines and journals they read...
Or better yet, just ask them!
Set up a survey page on your website or else survey them through your newsletter or blog. Or use a Web tool like AskDatabase.
Once you know what your prospects are thinking about most of the time your copywriting job becomes a heckuva lot easier. You'll be on a more intimate basis with your market. Which is never a bad thing...
Good copywriting is wooing your customers in print, after all. Just like you would woo a prospective mate. And the more you know about them the more you'll be able to say the right things!
So now that you know what bothers your prospects you'll need to...
3) Make a compelling offer
This is an area where most website copy really falls short.
Ask yourself this question:
What exactly is it that I want my prospects to do?
You want them to buy! Right? Or at least opt-in to your newsletter... or get your free report... or sign up for your autoresponder series...
In other words, you want them to take an action! You don't want them to browse around, look at your pretty graphics and then click out. The Web is just too too big. And your site is just one tiny place in that giant Web ocean. Once they leave, their chances of coming back are one in a billion. Or worse...
So you need to use your copywriting skills to build an offer that forces them to make a clear decision.
Make it irresistible. "Make them an offer they can't refuse," said the old godfather.
He would've made a good marketer.
By making your offer as seductive as possible, you force action. You force that clear decision. With pure lead generation sites this means they give you their contact info. With direct sales sites it means a sale. Or if it's a combination of the two they buy and/or give you their contact info so you can follow up.
If your offer is good enough, then a good percentage of your prospects will be energized.
Your copy will be like a jolt of electricity...Zap!
That blob on the couch might actually get up and do something...
So make your offer hot. Load it up with perceived value. Tell 'em how your product is going to make their life better. And give 'em a good deal!
To summarize...
Wake 'em up by entering the conversation already in their minds, and then make 'em an offer they can't refuse. If you do this, you'll instantly increase the power of your online copywriting. I guarantee it!
© 2005 by Bruce Carlson
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