Tags |
|
|
Links |
|
|
Suggest You - 22 Ways to Increase Your E-zine Subscriber List
Many people in the last decade have experienced for themselves either a layoff or termination. Some of these people affected have experienced outplacement-consulting services. This is a fancy word for “help” in finding a new job. Many have also heard the adage that it is better to get a new job while you are still employed.I will address why finding a job is an ongoing process of managing your career for yourself; and how a career coach can help more than just your career1. To gain Clarity in your life Most people don't know what they really wa
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-ma
Thinking of entering the teaching profession? Maybe you’re even thinking of teaching a subject like mathematics. What a crazy thought! Why would you want to do such a thing? I mean, I can come up with at least a hundred other ways of frustrating the heck out of yourself. All joking aside, teaching has to be the most noble profession on earth, but one that should not be entered into on a wing and a prayer, nor after only perfunctory consideration. And if you are selfish, then teaching is definitely not for you.Why do I say what I do in the above para
1. Put a “Subscribe Here” link on EVERY PAGE of your Web site. Your e-zine shouldn’t be a well-kept secret; make it easy to subscribe.
2. Offer a bonus for signing up. A special report, e-book, coupon, discount or other special offer provides great incentive.
3. List your privacy policy on your Web site and in your welcome message to subscribers. Ensure that you won’t share their contact information with anyone and then keep your promise.
4. Include a “Forward to a Friend” link in your e-zine message. Sometimes all you have to do is ask!
5. Cross-promote your e-zine with business alliance partners. Contact businesses that compliment yours and offer to swap ads in each other’s e-zines.
6. Publish articles related to your industry in other e-zines and Web sites. You can distribute articles through sites like www.ezinearticles.com and www.ideamarketers.com. Make sure you include your author bio and a link back to your site.
7. Send your articles directly to industry-related Web sites. Let them know they can reprint your article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.
8. Update your e-mail signature with a call to action: “Sign up for our monthly e-zine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy for the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-ma
Inaccurate information can cause problems that range from the minor - misspelled names on billing statements - to the disastrous - late deliveries that cause the customer to lose business. Take the time on every phone call to make sure the information you get is clear and accurate.Here are some tips to help you get accurate information from customers on the telephone:1. Speak slowly and clearlyStudies show that people on the phone unconsciously match the tone and pacing of their speech to that of the other person on the line. By speak
4. Include a “Forward to a Friend” link in your e-zine message. Sometimes all you have to do is ask!
5. Cross-promote your e-zine with business alliance partners. Contact businesses that compliment yours and offer to swap ads in each other’s e-zines.
6. Publish articles related to your industry in other e-zines and Web sites. You can distribute articles through sites like www.ezinearticles.com and www.ideamarketers.com. Make sure you include your author bio and a link back to your site.
7. Send your articles directly to industry-related Web sites. Let them know they can reprint your article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.
8. Update your e-mail signature with a call to action: “Sign up for our monthly e-zine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy for the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-ma
Customer service is a component of every business whether your business is a small retail shop, a personal service company, a manufacturer or a non-profit organization.Customer service encompasses any type of contact with your customers - telephone, fax, Internet, face to face, walk-ins, appointments, written communications, verbal communications, advertising and your employees.Even your company policy affects customer satisfaction – exchanges, returns, payment options, fees, hours of operation, organizational structure and rules that can frustrate
8. Update your e-mail signature with a call to action: “Sign up for our monthly e-zine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy for the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-ma
Research shows that over 75% of businesses are increasingly experiencing unexpected unavailability of their critical business systems due to IT security intrusions(2).There are many components to consider when developing and implementing a security plan to protect your company's data and systems including virus scanning, firewalls, protecting wireless network, encryption, installing patches, and actively monitoring for intruders. There is no one-size fits all strategy, but there are some basic elements that companies should adhere to when it comes to IT s
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-ma
Your next presentation is just around the corner. To ensure devastating impact, just follow these ten steps and watch your career catch fire.1. Avoid Excessive ResearchResearch is for geeks and bookworms. Do you really want to bore your audience with a bunch of statistics and facts that they can easily get from the library or from Google?You want to tell people your version of how things work, not someone else’s ideas that have been posted all over the Internet already.2. Be SpontaneousPreparation and rehearsals are for amateurs
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-mail address and a box the client can check to sign up for your e-zine.
QUALITY COUNTS
18. Archive previous editions of your e-zine so that potential subscribers can preview your publication.
19. Follow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren’t providing interesting and valuable information.
20. Look at the e-zines you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it’s delivered (great content, special offers, information they can’t easily find elsewhere, etc.).
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. Make sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimately become something your clients look forward to receiving.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/16220/suggestyou-22-Ways-to-Increase-Your-Ezine-Subscriber-List.html">22 Ways to Increase Your E-zine Subscriber List</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/16220/suggestyou-22-Ways-to-Increase-Your-Ezine-Subscriber-List.html]22 Ways to Increase Your E-zine Subscriber List[/url]
Related Articles:
Diesel Fuel Taking out the Sulfur
The Four Questions That Can Help You Focus Your Advertising
Building Great Customer Experiences - Or Beware Consultants With No Clothes!
Bookmark it:
|