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  • Suggest You - Getting Published in Fantasy - Why is it so Hard?

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    , the average selling price for these books is very close to that of your mainstream fiction titles. So you've got a product which has a low selling price and a high cost price. The only way to get your cost per book down is to drive the s
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    Fantasy is a genre where most books are produced by a very few (big) publishing houses in the UK and USA. These are the houses that can afford to take the risk on large print runs because they have many other titles too. They produce a few fantasy titles (bad luck, authors) in big volume. Big volume is necessary for most kinds of book printing, but fantasy is the most critical, certainly within fiction.

    Let's see why. I'm a fantasy fan. I won't buy a fantasy title unless it is (a) thicker than a doorstop (b) reasonably priced. I don't buy hardcovers or large format (expensive) paperbacks - I look for that small fat little book which opens up to a world where I can get lost for days and days. The fatter the better.

    Mass-produced magic

    So to sell, the fantasy book needs to be long, most often double or triple the length of the common novel. That means it costs almost three times the amount to produce. And yet, the average selling price for these books is very close to that of your mainstream fiction titles. So you've got a product which has a low selling price and a high cost price. The only way to get your cost per book down is to drive the si

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    fantasy titles (bad luck, authors) in big volume. Big volume is necessary for most kinds of book printing, but fantasy is the most critical, certainly within fiction.

    Let's see why. I'm a fantasy fan. I won't buy a fantasy title unless it is (a) thicker than a doorstop (b) reasonably priced. I don't buy hardcovers or large format (expensive) paperbacks - I look for that small fat little book which opens up to a world where I can get lost for days and days. The fatter the better.

    Mass-produced magic

    So to sell, the fantasy book needs to be long, most often double or triple the length of the common novel. That means it costs almost three times the amount to produce. And yet, the average selling price for these books is very close to that of your mainstream fiction titles. So you've got a product which has a low selling price and a high cost price. The only way to get your cost per book down is to drive the s

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    ss it is (a) thicker than a doorstop (b) reasonably priced. I don't buy hardcovers or large format (expensive) paperbacks - I look for that small fat little book which opens up to a world where I can get lost for days and days. The fatter the better.

    Mass-produced magic

    So to sell, the fantasy book needs to be long, most often double or triple the length of the common novel. That means it costs almost three times the amount to produce. And yet, the average selling price for these books is very close to that of your mainstream fiction titles. So you've got a product which has a low selling price and a high cost price. The only way to get your cost per book down is to drive the s

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    he better.

    Mass-produced magic

    So to sell, the fantasy book needs to be long, most often double or triple the length of the common novel. That means it costs almost three times the amount to produce. And yet, the average selling price for these books is very close to that of your mainstream fiction titles. So you've got a product which has a low selling price and a high cost price. The only way to get your cost per book down is to drive the s

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    , the average selling price for these books is very close to that of your mainstream fiction titles. So you've got a product which has a low selling price and a high cost price. The only way to get your cost per book down is to drive the size of the print run up. Short runs or on-demand printing just don't work when you've got a 650+ page book.

    Mass markets mean lower prices

    In a niche market (like non-fiction - Paragliding in South Africa) you could sell a book that thick for R350 ($50 or ?24) because there is limited competition and the information has high value to a small number of people. In a mass market such as 'fiction', even 'fantasy fiction', there are so many wonderful books out there which your title will compete with, and they dictate the price - as set by the mass market paperback produced in masses. That's $15.99 or ?7.99 thanks to Harper Collins, Penguin, et al. for the trade paperback, and even less for mass market format.

    Print on Demand too costly
    So you can get your book all made up via Print On Demand services like Lightning Source or Lulu, and still be out on the bench with a product that is 4 time

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