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Suggest You - Red Flags in Publishing
How To Write A Riveting Sales Letter That Closes Sales r book, should be avoided. The goal of a publisher is to make money, but that income should come from readers, not authors. The goal of an agent is to make money from the authors they represent, but that money comes from the publishers, not the writers.How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money.Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting. And you do that by creating a thread of curiosity and or surprising information that keeps your prospects on the edge of their seats. There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting.1) The 25% Rule: Simply stated, if the first quarter of your sales letter isn't absolu What, you may ask, about eBook houses that subject authors to pay for print options? This is a sticky one. Some debate that the houses are legit, since they don't charge outright for all methods of production, only the bare minimum to offset POD printing. Others say, they charge a fee, set them free. If you don't care about being in print, it's not an issue. If you want a print book, watch out. Rights clauses in contracts - I once knew an author who had signed on with Do You Like Your Job? While at the Virginia Festival of the Book, pimping books for the publishing company I help operate, I spoke to an author who mentioned she had been offered a contract by a renowned publisher of romance. A rather big name in the genre at that, one to which many writers I know have aspired to join. So, you can imagine my surprise when this author told me that she declined. Then she revealed the reason: the contract was not to her liking.Are you working for a salary which does not fit your efforts? Are you working badly paid overtime? Is your Boss a pain in the neck? Do you stuck in the traffic jam every morning and evening? Are you leaving your home early in the morning and coming home late in the evening?If you answer more than 2 questions with a YES then you might be one of over 80% who hates their job. But how can you escape the corporate rate race? What are the alternatives?1. Dealing at the stock exchange? 2. Go back to school 3. Being self-employed?Let’s have a look at these options.1. Dealing at the stock exchange: You can have luck and get millionaire in a few weeks but you can also loose everything, you would not be the first… Many people earn good money here but it needs h That I can understand. As a publisher, I do have to negotiate at times with potential authors and editors, and as a writer I have had to learn some legalese so as to protect my own interests. However, over the years it has shocked me to know how many authors (many who had only been published for the first time) practically signed the ones offered to them without putting much thought into it. Sadly, it's such situations that account for the growing number of complaints lodged against certain dubious companies; then again, there are companies that spell everything out, then don't deliver. It's no wonder the image of the writer suffering for his craft rings true. To be certain, I have done my share of suffering (watch for my horror story soon), brought on by my haste to see my name in print. I can feel for authors in the same situation, it is the desire to be published right here, right now that sometimes causes one to chase butterflies and quickly find moths chewing on the net. If I ever accomplish something important in my short life, I hope it will involve keeping writers from signing away their lives or finding disappointment where there should be dreams. Achieving this will require that writers do a good amount of research, and learn to embrace patience. It is with this in mind that I submit this short list of publishing red flags. This articles differs from others in that it focuses solely on dubious practices by print and eBook publishers alike. While there may exist small presses that are not regularly shelved at B&N, that doesn't mean the press should be avoided. It is true that having a book in a physical store is a wonderful thing, but bear in mind how bookstores work, and how the Internet and other options can open many other avenues of promotion for authors. If your book is written for a specific market, don't discount a small press that specializes in that market on the basis of distribution. You many such a press can benefit you in other ways. So, to all you novice writers about to sign your lives away, please look for these red flags before you do anything: Fees - Listen carefully: never, never, never, never, never, never, never, NEVER pay a fee to a publisher, editor, or agent! Have you heard the adage "Money flows to the author, not away?" This is what that means (of course, many authors will spend to promote, but that's another post). Any publisher that would ask you pay a mandatory fee, or subsidize the publication of your book, should be avoided. The goal of a publisher is to make money, but that income should come from readers, not authors. The goal of an agent is to make money from the authors they represent, but that money comes from the publishers, not the writers. What, you may ask, about eBook houses that subject authors to pay for print options? This is a sticky one. Some debate that the houses are legit, since they don't charge outright for all methods of production, only the bare minimum to offset POD printing. Others say, they charge a fee, set them free. If you don't care about being in print, it's not an issue. If you want a print book, watch out. Rights clauses in contracts - I once knew an author who had signed on with How Much Can I Make in the Lawn Care Business? d for the first time) practically signed the ones offered to them without putting much thought into it. Sadly, it's such situations that account for the growing number of complaints lodged against certain dubious companies; then again, there are companies that spell everything out, then don't deliver. It's no wonder the image of the writer suffering for his craft rings true.I am often asked the question, "How much can I make in the Lawn Care Business"? and in addition, I also get asked the second part, "How long will it take me to get there?"Well, those are both loaded questions for ME to answer because I don't know so many variables about the person asking the question. So, let me just give you an example of what COULD happen, a real life example.Earlier today, I received a call from John H. in Alabama. John is a former Pharmacist. I believe John is in his fifties and his lawn care experience prior to now was doing lawns in college and maintaining his own residence.John was as excited on the phone as anyone I've heard from in a long time, here's why....In less than 3 months of starting his Lawn Care Business, John already has $20,000 in MONTHLY To be certain, I have done my share of suffering (watch for my horror story soon), brought on by my haste to see my name in print. I can feel for authors in the same situation, it is the desire to be published right here, right now that sometimes causes one to chase butterflies and quickly find moths chewing on the net. If I ever accomplish something important in my short life, I hope it will involve keeping writers from signing away their lives or finding disappointment where there should be dreams. Achieving this will require that writers do a good amount of research, and learn to embrace patience. It is with this in mind that I submit this short list of publishing red flags. This articles differs from others in that it focuses solely on dubious practices by print and eBook publishers alike. While there may exist small presses that are not regularly shelved at B&N, that doesn't mean the press should be avoided. It is true that having a book in a physical store is a wonderful thing, but bear in mind how bookstores work, and how the Internet and other options can open many other avenues of promotion for authors. If your book is written for a specific market, don't discount a small press that specializes in that market on the basis of distribution. You many such a press can benefit you in other ways. So, to all you novice writers about to sign your lives away, please look for these red flags before you do anything: Fees - Listen carefully: never, never, never, never, never, never, never, NEVER pay a fee to a publisher, editor, or agent! Have you heard the adage "Money flows to the author, not away?" This is what that means (of course, many authors will spend to promote, but that's another post). Any publisher that would ask you pay a mandatory fee, or subsidize the publication of your book, should be avoided. The goal of a publisher is to make money, but that income should come from readers, not authors. The goal of an agent is to make money from the authors they represent, but that money comes from the publishers, not the writers. What, you may ask, about eBook houses that subject authors to pay for print options? This is a sticky one. Some debate that the houses are legit, since they don't charge outright for all methods of production, only the bare minimum to offset POD printing. Others say, they charge a fee, set them free. If you don't care about being in print, it's not an issue. If you want a print book, watch out. Rights clauses in contracts - I once knew an author who had signed on with Target Marketing For Small Businesses mportant in my short life, I hope it will involve keeping writers from signing away their lives or finding disappointment where there should be dreams. Achieving this will require that writers do a good amount of research, and learn to embrace patience.Branding, co branding, strategizing, target marketing and many more such concepts are considered alien by various small business, who often think that perhaps they are too small to bother about such details. But what gets ignored is the fact, that small or large all need definite marketing strategies to grow. I am sure you are not working to stay small forever if you now are. The eventual aim of any venture or establishment is to grow which is possible only subsequent to diligent thinking and strategy making in all fields.There are various important decisions to make and plans to realize however a basic fundamental that ought to be given shape before starting off any new project is to define the exact target base.Until and unless you are clear about whom you intend to cater to, any m It is with this in mind that I submit this short list of publishing red flags. This articles differs from others in that it focuses solely on dubious practices by print and eBook publishers alike. While there may exist small presses that are not regularly shelved at B&N, that doesn't mean the press should be avoided. It is true that having a book in a physical store is a wonderful thing, but bear in mind how bookstores work, and how the Internet and other options can open many other avenues of promotion for authors. If your book is written for a specific market, don't discount a small press that specializes in that market on the basis of distribution. You many such a press can benefit you in other ways. So, to all you novice writers about to sign your lives away, please look for these red flags before you do anything: Fees - Listen carefully: never, never, never, never, never, never, never, NEVER pay a fee to a publisher, editor, or agent! Have you heard the adage "Money flows to the author, not away?" This is what that means (of course, many authors will spend to promote, but that's another post). Any publisher that would ask you pay a mandatory fee, or subsidize the publication of your book, should be avoided. The goal of a publisher is to make money, but that income should come from readers, not authors. The goal of an agent is to make money from the authors they represent, but that money comes from the publishers, not the writers. What, you may ask, about eBook houses that subject authors to pay for print options? This is a sticky one. Some debate that the houses are legit, since they don't charge outright for all methods of production, only the bare minimum to offset POD printing. Others say, they charge a fee, set them free. If you don't care about being in print, it's not an issue. If you want a print book, watch out. Rights clauses in contracts - I once knew an author who had signed on with The Higher Cost of Higher Education - Is it too High? ny other avenues of promotion for authors. If your book is written for a specific market, don't discount a small press that specializes in that market on the basis of distribution. You many such a press can benefit you in other ways.I just received the bill for my daughter's enrollment in summer school at St John's University this year.She will be taking 2 classes.- Spanish Level II - 3.0 credits - Public Speaking Col - 3.0 credits ……… for a total of 6.0 credits.Guess how much it cost?Language Lab Fee………… $25.00 Tuition: St Johns College……$5,238.00 University General Fee………$50.00.Now, I may not be a financial genius but a Spanish Class and a Public Speaking class for… $5,338.00? … for just over the summer?…Damn!I can buy a Learn Spanish CD or cassette tape for about $15 or $20 bucks and join a local Toast Masters for FREE!I could then spend the other $5,323 and take a trip to Spain for about a month and learn the language and soak in the culture.But I guess it's So, to all you novice writers about to sign your lives away, please look for these red flags before you do anything: Fees - Listen carefully: never, never, never, never, never, never, never, NEVER pay a fee to a publisher, editor, or agent! Have you heard the adage "Money flows to the author, not away?" This is what that means (of course, many authors will spend to promote, but that's another post). Any publisher that would ask you pay a mandatory fee, or subsidize the publication of your book, should be avoided. The goal of a publisher is to make money, but that income should come from readers, not authors. The goal of an agent is to make money from the authors they represent, but that money comes from the publishers, not the writers. What, you may ask, about eBook houses that subject authors to pay for print options? This is a sticky one. Some debate that the houses are legit, since they don't charge outright for all methods of production, only the bare minimum to offset POD printing. Others say, they charge a fee, set them free. If you don't care about being in print, it's not an issue. If you want a print book, watch out. Rights clauses in contracts - I once knew an author who had signed on with Inertia r book, should be avoided. The goal of a publisher is to make money, but that income should come from readers, not authors. The goal of an agent is to make money from the authors they represent, but that money comes from the publishers, not the writers.One of the basic laws of physics is that a body in motion will remain in motion unless disturbed by another force. What has this to do with the stock market?For the last 2 years the long-term trend of the market has been down with a few momentary deviations. When a baseball player hits a ball it comes off his bat at full speed and as it makes its arc through the air it slows down and is buffeted by the wind. Sometimes he hits a weak shot and once in a while he gets a home run. You can almost tell when it leaves the bat whether it will be a good one.On March 1 and March 4 the market came to the plate and it went up so fast and with so much energy it looks like we have a home run in the making. It has been my experience not to argue with an accomplished athlete. The athletes we are dea What, you may ask, about eBook houses that subject authors to pay for print options? This is a sticky one. Some debate that the houses are legit, since they don't charge outright for all methods of production, only the bare minimum to offset POD printing. Others say, they charge a fee, set them free. If you don't care about being in print, it's not an issue. If you want a print book, watch out. Rights clauses in contracts - I once knew an author who had signed on with a publisher of dubious reputation, then spent a year and a lot of money in legal fees trying to get his book back. Seems this particular house acquired all rights to the book for seven years - that's print, film/TV, foreign language editions, everything. All promises made to the author were broken, and it was just an ordeal for the author to get the book back. My only hope is that the drive to see the book placed elsewhere remained strong. Read your contract. Find out how long the publishers want your rights. Believe it or not, there are some that want lifetime rights to your work. Some might argue that it makes sense for certain anthologies, so they don't have to be reprinted should an author withdrawl, but even in those situations there are ways to keep the author and publisher happy. One other clause to look for is the right of first refusal. Normally one would find this applicable if an author is planning to write books in a series, like mystery or science fiction authors often do. The publisher will naturally want first crack at the next book to keep the series going under one roof. Read that clause carefully, though, because some publishers may require right of first refusal on everything you write, regardless of relation to the first work. This means if you wrote a romance novel for Publisher A who specializes in romance, then wrote a mystery novel, you have to give it to Publisher A. Publisher B may be more adept in marketing mystery, but even if Publisher A refuses out of courtesy it could put your book in unnecessary limbo. Once Bitten - The best to learn about the reputation of a publisher is to research authors with, or formerly with, that house. For the novice writer scoping out publishers, the best thing you can do before sending anything out is to consult one or all of these websites. A good Internet Search will help you find them: Piers Anthony's Publishing List - a thorough listing of eBook publishers with data collected from authors Preditors and Editors - a good listing of traditional and eBook publishers with ratings Writer Beware - a great source of information on vanity presses and agent scams These are the top watchdog sites on the Internet, evaluating small presses and eBook houses according to the personal experiences of authors and editors. While the information provided may not be 100% accurate (you may get the occasional anonymous tipster with an axe to grind), they normally provide a good picture. Eventually, where bad apples are concerned you are likely to see the same names coming up over and again. Use your good intuition, take things slowly, and be prepared for any speedbumps. Above all else, never give up, even if you do get burned. I didn't.
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