clients and employers.

So how does it come about that buzzwords bombard the very document that is supposed to spell out their capabilities? Why is it that, when they themselves are the "clients" for their writing, blather replaces clarity? I've asked both questions.

I've yet to hear a good answer.

But you just

Here are some words and phrases I've seen recently. You've probably seen several of them yourself:

- Fast-paced team atmosphere

- Interfacing with a variety of clients

- Proactively envisioning communication needs

- Envisioning solutions

- Strategic vision

- Strategic goal orientation

- Relationship building

- Creative management

- Promoted, enhanced and improved client's visibility

- Developed and implemented strategic communication projects enhancing awareness

- Conceptualized

- Cultivated and maintained relationships with corporate representatives

- Facilitated a team environment

Jargon. Blather. Weasel words. Management-speak. Pick your favorite term, and it probably fits> Now comes the surprise. At least it was a surprise to me:

Fact One: All of the above appeared on r?sum?s.

Fact Two: The r?sum?s were of people seeking work as professional corporate writers.

Fact Three: They're all currently working as professional corporate writers-and hired by professional writers.

Fact Four: I'm a bit baffled by Fact Three. Did nobody read these documents?

Fact Five: All of the writers whose words appear above are good writers. They're consistent in creating understandable, jargon-free copy for their clients and employers.

So how does it come about that buzzwords bombard the very document that is supposed to spell out their capabilities? Why is it that, when they themselves are the "clients" for their writing, blather replaces clarity? I've asked both questions.

I've yet to hear a good answer.

But you just m

elationship building

- Creative management

- Promoted, enhanced and improved client's visibility

- Developed and implemented strategic communication projects enhancing awareness

- Conceptualized

- Cultivated and maintained relationships with corporate representatives

- Facilitated a team environment

Jargon. Blather. Weasel words. Management-speak. Pick your favorite term, and it probably fits> Now comes the surprise. At least it was a surprise to me:

Fact One: All of the above appeared on r?sum?s.

Fact Two: The r?sum?s were of people seeking work as professional corporate writers.

Fact Three: They're all currently working as professional corporate writers-and hired by professional writers.

Fact Four: I'm a bit baffled by Fact Three. Did nobody read these documents?

Fact Five: All of the writers whose words appear above are good writers. They're consistent in creating understandable, jargon-free copy for their clients and employers.

So how does it come about that buzzwords bombard the very document that is supposed to spell out their capabilities? Why is it that, when they themselves are the "clients" for their writing, blather replaces clarity? I've asked both questions.

I've yet to hear a good answer.

But you just

nment

Jargon. Blather. Weasel words. Management-speak. Pick your favorite term, and it probably fits> Now comes the surprise. At least it was a surprise to me:

Fact One: All of the above appeared on r?sum?s.

Fact Two: The r?sum?s were of people seeking work as professional corporate writers.

Fact Three: They're all currently working as professional corporate writers-and hired by professional writers.

Fact Four: I'm a bit baffled by Fact Three. Did nobody read these documents?

Fact Five: All of the writers whose words appear above are good writers. They're consistent in creating understandable, jargon-free copy for their clients and employers.

So how does it come about that buzzwords bombard the very document that is supposed to spell out their capabilities? Why is it that, when they themselves are the "clients" for their writing, blather replaces clarity? I've asked both questions.

I've yet to hear a good answer.

But you just

y're all currently working as professional corporate writers-and hired by professional writers.

Fact Four: I'm a bit baffled by Fact Three. Did nobody read these documents?

Fact Five: All of the writers whose words appear above are good writers. They're consistent in creating understandable, jargon-free copy for their clients and employers.

So how does it come about that buzzwords bombard the very document that is supposed to spell out their capabilities? Why is it that, when they themselves are the "clients" for their writing, blather replaces clarity? I've asked both questions.

I've yet to hear a good answer.

But you just

clients and employers.

So how does it come about that buzzwords bombard the very document that is supposed to spell out their capabilities? Why is it that, when they themselves are the "clients" for their writing, blather replaces clarity? I've asked both questions.

I've yet to hear a good answer.

But you just might want to have a look at that document that has your name at the top.

Copywrite (c) 2007 by Bob Lory