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Suggest You - Screenwriter: Casablanca (1942) Deconstructed
Interesting people have opinions and beliefs that they they feel strongly about.Let's call these biases, especially when talking about theirs. Hehe.Bias: A preference or an inclination, especially one that inhibits impartial judgment.What does this mean for you marketing a product you love?1. Everyone doesn't have the same biases you do. And they like their biases just as much as you like yours.2. If you continue to try to force everyone to convert to your biases, the government might come out with a new Do Not Talk To Me Registry. Then what will we do? They'll muzzle us all.(The Do Not Call Registry has 120 million Americans signed up in the US. The deafening message from American consumers to marketers: "We don't want to be bothered with your stuff - we didn't ask for it and don't want it."(!)3. Ask first for people who are biased the same way you are, or who are open to new information if they have no opinion yet. (First group gets you an instant relationship, by virtue of your shared biases. And sometimes you can enlighten someone who's mind is open. But don't mess with those biased against - then you're
• Introduce the Antagonism [the officers round up the usual suspects and nonchalantly shoot a suspect].
• Characters in this Ordinary World
In 1971 I was the senior surgeon on the P&O liner Orcades. It was coming home from Australia time. 24 hours out of Freemantle in the middle of the night there was a summons to the Radio Room for an urgent medical consultation with an unnamed ship’s master It was his Chief Electrician who had been repairing electrical wiring on top of one of the ship’s boilers; he had received a severe shock (the ship worked on 480 volts) and had been catapulted backwards and fallen at least 20 feet. He was still alive but the Captain feared he was dying and needed more assistance than he and his crew could provide.It was quickly apparent that he was in a lot of pain, and the master needed advice on the appropriate dose and frequency of morphine that the ship was carrying in its medical supplies. The nature of the pain suggested chest wall injuries, front and back, and possible vertebral damage in the lower thoracic and upper lumbar region. The two most pressing worries were that he was peeing blood and getting paler and iller by the hour. This strongly suggested internal injury to at least one kidney and possible internal bleeding due to injury to other organs such as the li
The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are based on this template.
Understanding this template is a priority for story or screenwriters.
The Hero's Journey:
a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.
b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
and more...
Sample Movie Deconstructed: Casablanca (1942)
• FADE IN: visuals and narrative set the context [World War 2, imprisoned Europe , escape to America , Casablanca 's place in the refugee trail].
• Introduce the Antagonism [the officers round up the usual suspects and nonchalantly shoot a suspect].
• Characters in this Ordinary World.
Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can’t seem to figure out the winning formula?How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be while others know exactly what to do … and they do it.Ask anyone who has effectively integrated the use of the Internet into their overall marketing strategy and they will tell you success in building your business, both online and off, is about systems. Simple as that.Developing and utilizing systems is nothing new. Yet, the great search for the pot of gold at the end of the rainbow and getting rich quick continues.The place you’ll find more gold than virtually anywhere else is in doing something many people just don’t find appealing. It is in developing and maintaining a solid database. Unfortunately, many people don’t find database management sexy enough. So they continually buy into that next secret formula.Fact is, with a well-groomed databas
Understanding this template is a priority for story or screenwriters.
The Hero's Journey:
a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.
b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
and more...
Sample Movie Deconstructed: Casablanca (1942)
• FADE IN: visuals and narrative set the context [World War 2, imprisoned Europe , escape to America , Casablanca 's place in the refugee trail].
• Introduce the Antagonism [the officers round up the usual suspects and nonchalantly shoot a suspect].
• Characters in this Ordinary World
TeleSeminars are a great way to market your business and reach thousands of customers.At the same time there are hundreds of small ingredients that make up a great tele-seminar. One of these is using a study guide for your tele-seminar.Advantages of a study guide for your tele-seminarsAdvantage 1 -- a study guide helps the reader know where you are in a tele-seminar. This helps the reader to stay on track during a tele-seminar.Advantage 2 -- a study guide helps you know where you are in a tele-seminar. By nature I am not a linear thinker. I can take one idea and take you all over the place. I'll eventually get to the point but it can be quite a journey sometime. The study guide helps you know exactly where you are in the tele-seminar and what information needs to be conveyed next.Advantage 3 -- a study guide gives the reader something to refer back to later. Which means they are also referring back to you later which brings you more business.Advantage 4 -- a study guide allows you to create active links back to your website and or of
b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
and more...
Sample Movie Deconstructed: Casablanca (1942)
• FADE IN: visuals and narrative set the context [World War 2, imprisoned Europe , escape to America , Casablanca 's place in the refugee trail].
• Introduce the Antagonism [the officers round up the usual suspects and nonchalantly shoot a suspect].
• Characters in this Ordinary World
Have you developed your book's promotion plan yet? You know now really is better than later. There are 2 facts to realize in developing your promotion plan. Realize it begins the day you conceive your book idea and never ends.The other is the more you write the better you become at it. You need to begin building name recognition in your field. In other words, you want to begin developing your public image.No I’m not suggesting you become a politician but I am saying you must get involved in your book’s promotion. After all, you are the one that cares the most for your project. Many authors and especially small business owners/authors dread book promotion like a plague. They say, "With all that I already do, I jumped the hurdle of writing and completing my book, now I have to promote it as well –arggh."Look at it this way; you have more to gain than anyone in the success of your book. Therefore, when developing your book marketing plan you should:Examine Your CompetitionYour first step in researching the competition is to visit a large book store locally or go online to http://www.amazon.com and look for similar books. Additionally
and more...
Sample Movie Deconstructed: Casablanca (1942)
• FADE IN: visuals and narrative set the context [World War 2, imprisoned Europe , escape to America , Casablanca 's place in the refugee trail].
• Introduce the Antagonism [the officers round up the usual suspects and nonchalantly shoot a suspect].
• Characters in this Ordinary World
It doesn't matter whether your a large medical billing company or a small one. The last thing you want to do is to have one person do everything, as if that was even possible. This will only lead to disaster. The reason is simple. Medical billing involves more than just typing up a bill to send to an insurance carrier. There are so many behind the scenes activities, especially if you're using DME software, that one person can't possibly do it all. Below is just a basic list of personnel you're going to need in order to run an efficient operation.Starting from the ground floor up, the first thing you need to do is get the personnel required to actual setup your network and install your system. Please don't leave this to data entry personnel or to yourself unless you are good at networking and software installation.After everything is setup, you need to have somebody to take care of security. You need to find somebody you can trust. Most likely somebody who has been with your company for a while. This person will setup all the user accounts and distribute the duties, security wise, as you instruct.The next thing you will need is somebod
• Introduce the Antagonism [the officers round up the usual suspects and nonchalantly shoot a suspect].
• Characters in this Ordinary World. Back story of this Ordinary World. It's a place to be wary of ["vultures everywhere;" the pickpocket sequence].
• Visually demonstration of the desire to escape the Ordinary World [the aircraft flying overhead sequence].
• Meeting the Antagonist and Shape Shifter [Renault greets Strasser]. Reference the Hero [Rick] and the Magical Aid [Letters of Transit].
• Introduce the Hero's Ordinary World and the allies and characters that inhabit it [we enter Rick's bar].
• Hero's status [through the impressions and conversations of other people].
• Meeting the Hero, his nature and capabilities [We meet Rick, he is king of this world with the power to let people in or out; he bars the Nazi sympathiser].
• Meeting with the Supernatural Aid / Mentor and receiving a Magical Gift [Rick meets Ugarte, who gives him the Letters of Transit].
• Hero Tested. Rick given the chance to sell the caf
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