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Does Sales Training Work?
Are you spending massive money to train your sales force and seeing very little results? You may be tempted to throw your hands in the air and declare that sales training doesn’t work.It may be that you are overlooking a key element in the sales training process. It is important to understand that training your sales force is a process which takes time. Each salesperson processes information differently; some learn better visually while for others it is mo

your website will pass some of that PR to your own website page. Exactly how much will depend on a number of factors, including the total number of links on the page that contains your article. But, If there are a total of 10 links, then your resource box link could pass somewhere in the region of 250 points back to your website page. Enough to give that page a PR3 ranking from this one link alone.

But suppose that instead of having just a single link in your resource box you hav

404 Internet Marketing Mistakes
Don't worry, this article isn't actually going to cover 404 mistakes, rather it's referring to "404 Error Page" which potential visitors to your website may see.What is the 404 Error Page?When visitors click on a link on or to your site, for some reason or another the page may longer be there, and visitors will see an error page, commonly referred to as a 404 Error Page.Maybe the page was taken down, maybe the link was mistyped, whatever the

If you are using articles to promote your business then I don’t need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles.

But, if you’re including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne.

One of the first rules of marketing, which applies whether you’re writing sales copy or an article to promote your business, is to give your reader one simple message and, having delivered that message, to clearly ask that reader to take one single action.

For this reason, people often believe that your article resource box should contain just one single call to action and, accordingly, just one single URL link. And I would agree wholeheartedly, if it were not for one simple thing – the search engines.

Yes, article marketing is indeed about getting your message out to as wide an audience as possible so that they can read it and, hopefully, click through to visit your website. But it is also very much about getting your article posted on websites across the internet and building links to please the search engines – particularly Google and Yahoo.

Now the subject of building links to please the search engines is a little beyond the scope of this short article, but I’d like to give you just one example of why I believe that you’re leaving money on the table if you don’t add a second link to your resource box.

Suppose your article is posted on a website and that the page containing your article has a PR (Google Page Ranking) of say 4, which is derived from a points score given to the page by Google. For a PR4 page this score could fall anywhere within a fairly broad range, but might for the sake of illustration be 3000 points.

This page, through your resource box link back to your website will pass some of that PR to your own website page. Exactly how much will depend on a number of factors, including the total number of links on the page that contains your article. But, If there are a total of 10 links, then your resource box link could pass somewhere in the region of 250 points back to your website page. Enough to give that page a PR3 ranking from this one link alone.

But suppose that instead of having just a single link in your resource box you hav

How to Start Building Wealth in Real Estate
It might sound strange, but home ownership can be one of the best tools available for saving money. In today’s competitive loan market there are many loan programs that allow for the purchase of a home with very little money up front. The bottom line is that you can use money that you are throwing away on rent to build equity in property that in recent years has increased at more than 10% annually depending on zip code. For example, if you use your credit to b

lies whether you’re writing sales copy or an article to promote your business, is to give your reader one simple message and, having delivered that message, to clearly ask that reader to take one single action.

But suppose that instead of having just a single link in your resource box you hav

Marketing Success for Affiliates
Making good money is not an easy proposition on the Internet. Affiliate Marketing is one of the best ways to make money on the Internet because it requires no inventory, little site upkeep, and thousands of merchants who have varied products to market.An affiliate who has so many choices of products and services to market, one would think that Affiliate Marketing would be an easy money maker. Obviously this is far from the truth. Affiliate Marketers must p

ing is indeed about getting your message out to as wide an audience as possible so that they can read it and, hopefully, click through to visit your website. But it is also very much about getting your article posted on websites across the internet and building links to please the search engines – particularly Google and Yahoo.

But suppose that instead of having just a single link in your resource box you hav

Pop-up Retailing
Pop-up retailing has been around for some time now but many retail companies are yet to realize its full potential. First recognized and named by Springwise.com, the concept of pop-up retailing is to introduce a product in a temporary location for a short duration, generate a buzz from its innovative location and limited product line. It essentially makes use of the short life span of the fashion cycle by maximizing the buzz about a product with a ‘get it whi

of why I believe that you’re leaving money on the table if you don’t add a second link to your resource box.

But suppose that instead of having just a single link in your resource box you hav

SEO The Cheap And Smart Way
One of the best ways to drive targeted traffic to your website is through search engine optimization or SEO for short. Getting the most out of the benefits of a well-optimized web site will in turn result in substantial earnings for you the Internet marketer. But, optimizing your site can cost you hundreds and even thousands of dollars if you’re not skilled in this area YET. The good news is anyone can learn how to do SEO, it just takes a little research, time

But suppose that instead of having just a single link in your resource box you have two. The page containing your article will now have a total of 11 links and each will pass a slightly lower score, of perhaps 230 points, but this is still enough to give not one but now two pages on your site a PR3 ranking.

Now take this small illustration and imagine your article being posted on hundreds of websites, many with little or no PR, but others adding your article to PR4, PR5 or even PR6 pages. If you think that getting your article on a PR5 or PR6 page is dreaming believe me it isn’t. I know from experience that this article will appear on several PR5 and PR6 pages within 24 to 48 hours of my submitting it.

Now, take this illustration one step further and image submitting not one article, but hundreds of articles.

While article writing is still very much about getting your message out to a wide audience of readers, it is also increasingly about building link popularity with the search engines and gaining PR to raise your profile in the search engine listings.

Love or hate the search engines they play an increasingly important role in promoting your business and your article resource box can play a vital role in ensuring that you get those champagne top listings, rather than those orange juice second page spots.

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A company’s primary objective should be to serve its community. This isn’t some liberal, utopian, socialistic, touchy-feely sentimentality. This is a too little recognized and often overlooked factor in a company’s long-term success. The reason it is hard to believe is because we are confronted with daily headlines about greedy CEOs, profiteering multi-nationals and selfish companies of all sizes.

I have been promoting my clients websites since 1999. The world wide web has moved on a touch in this time and many changes have occured. As webmasters we have to learn to adapt to these changes, there is no point in moaning, the changes are after all attempting to improve the quality of the search engines. This in my opinion can only be a good thing. There are certain aspects of web promotion that have lasted the test of time and in my opinion will be here to stay. These areas are what any person needs to understand in order to maximise the potential of their website and its earnings capacity. In this article I will describe what these successful web promotion methods are.

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