a relatively low-level reader is tasked with reading and choosing which opportunities are passed on for full consideration. A dull presentation of an exciting product will not make the cut.

Make your plan submission stand out with an exciting, brisk, well- constructed Executive Summary. The old adage: “you only get one chance to

Let’s face it, nobody confuses writing or reading a Business Plan with a Bruce Willis action movie or a Tom Clancy novel. A Business Plan is a serious presentation that details an economic opportunity being offered for funding, licensing or sales consideration. Detail, research, financials and harvest options, key elements of any plan, can be dry, less than electric stuff. However, Business Plans that achieve success invariably are written with an air of urgency, excitement and color that separates them from the usual, boring template-based submissions.

I write business plans, teach business school students to write plans and read plan submissions daily in my consulting business. The plans that have success potential are different, beginning with the first paragraph of the Executive Summary. A great product or service opportunity, mated to a boring, non-creative document, is dead on arrival. And, this is a shame, because many potentially valuable commercial opportunities are lost, not discovered, abandoned, when funding or license options close.

A powerful Executive Summary is the key to getting any document fully read. Investors, venture capital, angel investors or potential partners are typically inundated with new offering submissions. There is simply not enough time to read, cover to cover every plan. In many firms a relatively low-level reader is tasked with reading and choosing which opportunities are passed on for full consideration. A dull presentation of an exciting product will not make the cut.

Make your plan submission stand out with an exciting, brisk, well- constructed Executive Summary. The old adage: “you only get one chance to

can be dry, less than electric stuff. However, Business Plans that achieve success invariably are written with an air of urgency, excitement and color that separates them from the usual, boring template-based submissions.

I write business plans, teach business school students to write plans and read plan submissions daily in my consulting business. The plans that have success potential are different, beginning with the first paragraph of the Executive Summary. A great product or service opportunity, mated to a boring, non-creative document, is dead on arrival. And, this is a shame, because many potentially valuable commercial opportunities are lost, not discovered, abandoned, when funding or license options close.

A powerful Executive Summary is the key to getting any document fully read. Investors, venture capital, angel investors or potential partners are typically inundated with new offering submissions. There is simply not enough time to read, cover to cover every plan. In many firms a relatively low-level reader is tasked with reading and choosing which opportunities are passed on for full consideration. A dull presentation of an exciting product will not make the cut.

Make your plan submission stand out with an exciting, brisk, well- constructed Executive Summary. The old adage: “you only get one chance to

nsulting business. The plans that have success potential are different, beginning with the first paragraph of the Executive Summary. A great product or service opportunity, mated to a boring, non-creative document, is dead on arrival. And, this is a shame, because many potentially valuable commercial opportunities are lost, not discovered, abandoned, when funding or license options close.

A powerful Executive Summary is the key to getting any document fully read. Investors, venture capital, angel investors or potential partners are typically inundated with new offering submissions. There is simply not enough time to read, cover to cover every plan. In many firms a relatively low-level reader is tasked with reading and choosing which opportunities are passed on for full consideration. A dull presentation of an exciting product will not make the cut.

Make your plan submission stand out with an exciting, brisk, well- constructed Executive Summary. The old adage: “you only get one chance to

ed, abandoned, when funding or license options close.

A powerful Executive Summary is the key to getting any document fully read. Investors, venture capital, angel investors or potential partners are typically inundated with new offering submissions. There is simply not enough time to read, cover to cover every plan. In many firms a relatively low-level reader is tasked with reading and choosing which opportunities are passed on for full consideration. A dull presentation of an exciting product will not make the cut.

Make your plan submission stand out with an exciting, brisk, well- constructed Executive Summary. The old adage: “you only get one chance to

a relatively low-level reader is tasked with reading and choosing which opportunities are passed on for full consideration. A dull presentation of an exciting product will not make the cut.

Make your plan submission stand out with an exciting, brisk, well- constructed Executive Summary. The old adage: “you only get one chance to make a great first impression”, is never more true than when presenting a business proposition. There is always more opportunity in the marketplace than capital or placement possibilities, too much supply and limited demand. Give your product every possible chance for success by presenting the item as an exciting, needed advance, not being addressed in a growth category.

Here are some basic tips to consider when creating the document you will present as a blueprint for your new opportunity.

Paint a word picture in the Executive Summary. Visualize the story you must synopsize in this crucial section. Tell briefly, the unique features and benefits of the project. Explain and quantify the size of the opportunity. Explain the research conducted to support assumptions. Outline management and specific qualifications of the team. State, and be able to support later in financials, investment monies needed and use of funds. Finally, detail very briefly Return on Investment and Harvest goals. All of this must be accomplished in only two full pages.

There are many outlines or templates acceptable to format the plan. There is no one, single, absolute format for a successful plan. An original product, with a beautifully crafted plan will succeed in any number of style formats.

Keep the actual Business Plan short. Do not