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Suggest You - The Business Oscars: Best Actor or Best Director
All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it’s EVERYW
It’s the same for a consultancy. There is a complete business infrastructure that needs to be in place before during and after the “delivery” of your service, in order for your consultancy to achieve constant and consistent profitability.
And who therefore is key – the director. As an IBC you can play all of these roles or
I have a friend who is caught up in some serious 'paralysis of analysis' where her business life is concerned. I advised her to simply follow God's peace and just get moving! She looked at me like I had suggested that she jump off a cliff. I could tell that she was literally frozen by her own fear of missing God.Missing God is j
Firstly, independent business consultants (IBC) have often worked for medium to large organisations in which they held functional roles for example, HR manager, marketing director or IT project manager, which contributed to the bigger picture of their organisation.
They then decide that they want to have more of a say and set up their own business, offering consultancy in their functional speciality.
Their thinking is “I’ll just do what I’ve been doing for my company, except I’ll do it for other people and have more freedom” As an “actor” in my own business I will be on control and run the show.
Secondly, consultants believe that simply telling people about their knowledge and expertise will
a) generate profitable business and keep the business profitable and
b) automatically give them the freedom they dreamt of whilst working for someone else.
Or “I’ll just do my own PR”
So what’s wrong with that?
Well newsflash!! What you do is not your consultancy. A successful movie is not just about the actors.
What you do is your service, product or offering. Your consultancy is a business: it’s the systems, processes and general infrastructure that support you to deliver what you do.
On any movie the actors are only a small part of what makes the movie a winner. There are producers, carpenters, gaffers, lighting people and caterers all working together to make the movie. There are then editors, musicians, graphic designers, special effects people and researchers that play their part in order to complete a movie. Then there are the marketing, PR and distributors that show off the movie and bring it to the movie screens
It’s the same for a consultancy. There is a complete business infrastructure that needs to be in place before during and after the “delivery” of your service, in order for your consultancy to achieve constant and consistent profitability.
And who therefore is key – the director. As an IBC you can play all of these roles or w
Apparently we are seeing a little bit more change management at HP, as the CEO Dunn resigns amid FBI investigation over the use of unauthorized spying on phone records. Why are they getting rid of the CEO who had nothing to do with it at all? Well, it seems in an interview Dunn, had answered that; YES, she would resign if the board ask
They then decide that they want to have more of a say and set up their own business, offering consultancy in their functional speciality.
Their thinking is “I’ll just do what I’ve been doing for my company, except I’ll do it for other people and have more freedom” As an “actor” in my own business I will be on control and run the show.
Secondly, consultants believe that simply telling people about their knowledge and expertise will
a) generate profitable business and keep the business profitable and
b) automatically give them the freedom they dreamt of whilst working for someone else.
Or “I’ll just do my own PR”
So what’s wrong with that?
Well newsflash!! What you do is not your consultancy. A successful movie is not just about the actors.
What you do is your service, product or offering. Your consultancy is a business: it’s the systems, processes and general infrastructure that support you to deliver what you do.
On any movie the actors are only a small part of what makes the movie a winner. There are producers, carpenters, gaffers, lighting people and caterers all working together to make the movie. There are then editors, musicians, graphic designers, special effects people and researchers that play their part in order to complete a movie. Then there are the marketing, PR and distributors that show off the movie and bring it to the movie screens
It’s the same for a consultancy. There is a complete business infrastructure that needs to be in place before during and after the “delivery” of your service, in order for your consultancy to achieve constant and consistent profitability.
And who therefore is key – the director. As an IBC you can play all of these roles or
I’ve been in private practice for almost 10 years, now. I am living my dream; I do what I love to do, the hours I work are the hours I choose to work, and I can often take time off to play with my family or enjoy a friend, if I wish.But, as most self-employed people, I’m a hard boss, and as a female small business owner, I have
a) generate profitable business and keep the business profitable and
b) automatically give them the freedom they dreamt of whilst working for someone else.
Or “I’ll just do my own PR”
So what’s wrong with that?
Well newsflash!! What you do is not your consultancy. A successful movie is not just about the actors.
What you do is your service, product or offering. Your consultancy is a business: it’s the systems, processes and general infrastructure that support you to deliver what you do.
On any movie the actors are only a small part of what makes the movie a winner. There are producers, carpenters, gaffers, lighting people and caterers all working together to make the movie. There are then editors, musicians, graphic designers, special effects people and researchers that play their part in order to complete a movie. Then there are the marketing, PR and distributors that show off the movie and bring it to the movie screens
It’s the same for a consultancy. There is a complete business infrastructure that needs to be in place before during and after the “delivery” of your service, in order for your consultancy to achieve constant and consistent profitability.
And who therefore is key – the director. As an IBC you can play all of these roles or
Every business makes promises to customers. Those promises are put to the test in a peak season. All businesses have peak seasons and have to make good on their promises. Tomorrow is the start of the peak season for customer service personnel who work in retail businesses. It is the “return” season, the time of year that requires r
On any movie the actors are only a small part of what makes the movie a winner. There are producers, carpenters, gaffers, lighting people and caterers all working together to make the movie. There are then editors, musicians, graphic designers, special effects people and researchers that play their part in order to complete a movie. Then there are the marketing, PR and distributors that show off the movie and bring it to the movie screens
It’s the same for a consultancy. There is a complete business infrastructure that needs to be in place before during and after the “delivery” of your service, in order for your consultancy to achieve constant and consistent profitability.
And who therefore is key – the director. As an IBC you can play all of these roles or
If you are the brand then you need to follow all the branding rules. You must adhere to all the conventions of creating a solid brand. You are also the corporate identity along with several other functions. The functions you would use for a corporate identity all need to be addressed. These functions include: Logo, advertisements, annu
It’s the same for a consultancy. There is a complete business infrastructure that needs to be in place before during and after the “delivery” of your service, in order for your consultancy to achieve constant and consistent profitability.
And who therefore is key – the director. As an IBC you can play all of these roles or work with others. The point is the delivery of your service is only part of what will make your business a success.
How best can you assemble a cast that will deliver for you?
What do you need to consider as the director of your own consultancy?
How can you produce a winning script with actors and backroom boys all aiming to produce an award winning production?
Put yourself up for best director and I’ll see your name in lights!.
©Beverley Hamilton 2005
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