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Suggest You - 100% of Nothing
Article directories have been around for years, offering content and information for webmasters, ezine writers and email newsletters. The benefits of submitting your writing to article directories are easy enough to understand:1. You trade on your credibility as an expert – and increase it at the same time. When you write a short, informative piece about your bus
The biggest critics of a franchise brand name come from two groups of people and neither of them are you customers. If our brand is lousy your customers will most likely simply not say anything, after all every day average brand names are a dime a dozen in the market place. No you biggest critics are of course your competition, who will never miss a swipe if you make th
During a recent discussion, I was surprised that people said they could not afford to 'give up' 20% in commissions to reach new customers. If you have more work than you can handle, that makes sense. However, most of the people who take this position do so because they think it is 'not fair' that someone else get a percentage of the money they believe is theirs. My question is: Would you rather have 100% of nothing, or a smaller percentage of something?
I have taught courses at several places where my compensation was a revenue share. Typically, I received 50% or less–often much less–of the fees the students paid. Many instructors think this is unfair. After all, if they are presenting the course, shouldn’t they get the bulk of the money paid by students?
Break down what is actually involved in making the course happen, and it all makes more sense. The sponsor provides a place to present the course, lists it in their catalog and does other marketing (a big expense), takes registrations (including absorbing credit card fees) and handles student questions and issues. I could do the
It’s fun to imagine dramatic change to your career where everything is different and exciting. A bigger challenge may be to alter your job situation right where you are. To consider whether to stay in your current role, reposition at your company, or move on to a new job, here are the points to consider:Stay Where You Are* Because your current job isn’t
I have taught courses at several places where my compensation was a revenue share. Typically, I received 50% or less–often much less–of the fees the students paid. Many instructors think this is unfair. After all, if they are presenting the course, shouldn’t they get the bulk of the money paid by students?
Break down what is actually involved in making the course happen, and it all makes more sense. The sponsor provides a place to present the course, lists it in their catalog and does other marketing (a big expense), takes registrations (including absorbing credit card fees) and handles student questions and issues. I could do th
Have you thought about your letterhead lately? Many businesses don’t because it is easier to not think about it and keep going on with the multitude of tasks that has to be done on a daily basis. However an update to an old letterhead can be just like an extreme makeover. If your letterhead has not changed in the last 15 or more years it might be time for an update.
I have taught courses at several places where my compensation was a revenue share. Typically, I received 50% or less–often much less–of the fees the students paid. Many instructors think this is unfair. After all, if they are presenting the course, shouldn’t they get the bulk of the money paid by students?
Break down what is actually involved in making the course happen, and it all makes more sense. The sponsor provides a place to present the course, lists it in their catalog and does other marketing (a big expense), takes registrations (including absorbing credit card fees) and handles student questions and issues. I could do th
One of the most important principles in business is branding. This is because it plays a big role in creating product awareness and creating more business for companies. Given this, companies make it a point to come up with logos and produce collateral material such as letterheads, envelopes and business cards that project a professional brand or image. Recent developme
Break down what is actually involved in making the course happen, and it all makes more sense. The sponsor provides a place to present the course, lists it in their catalog and does other marketing (a big expense), takes registrations (including absorbing credit card fees) and handles student questions and issues. I could do th
Many professionals and managers are so involved in day-to-day crises and fighting fires that they forget about a key leadership characteristic: self-management. Effective leaders are first of all effective in managing themselves – their time, their focus, their emotions and their careers. It’s too late to figure out what’s next for you once your company has merged, h
Instead of worrying about someone else also making money from ‘my’ course, I look for ways to increase the income I generate, including publicizing the class to attract more students, providing a required or optional text for an additional fee, and keeping in touch with students after the course so that they can become long-term customers.
When offered a commission or revenue-sharing arrangement, consider the following:
Do you have more of the product than you are currently selling, or the ability to create more? Do you have time to provide additional services?
Will your pricing accommodate paying a percentage of revenue to someone who will refer clients to you? If not, maybe your rates are set too low.
What does it currently cost you (in time and money) to get a client? If you spend little money but lots of time, don't forget the value of that time. Wouldn't it be better to increas
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