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    Creating a Powerful Brand Name
    “Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all.”-- Dwight D EisenhowerFrom top business executives, to people striving everyday in their communities. From traditional corporations, to the internet, “branding” has become one of the most significant marketing practices to date. W
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    A Simple Trick That Increases Attendance By 30%
    This is a scary statistic. Imagine how much more successful your event would be if you could get just half of those "undecided" folks to register. Imagine how much more energy there would be in the room, not to mention how much extra cash would be in your company's bank account.It's NOT an insignificant number.This is why automatic follow-up w
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    Greeting Potential Clients: What Is a Positive Reception Worth?
    Over the past several days I’ve been doing a mystery shopping campaign of Lasik surgery centers.Lasik, as you may know, is a laser assisted eye surgery that enables people to restore their vision and to not need corrective lenses for many of their activities.I’ve called into several offices that advertise this service and I’ve asked some simple quest
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    A Tough Lesson - Customer Service Tips
    These customer service tips will save you thousands of dollars and create a lasting bond with your customers. I was thinking recently about one of my worse home based business nightmares and how it turned out to be a very valuable lesson for creating excellent customer service.It started out like a great dream. We just started our toner and ink-jet business
    fra
    Business Plan Mistakes - The Phantom Growth Rate
    While visiting a friend, he asked a favor of me. He whipped out this humongous business plan consisting of two full 3-inch loose-leaf binders. Someone he knew had paid a whopping $250,000 to have this business plan prepared and my friend was interested in my opinion of it.At first I considered telling him I had something else to do and couldn't spend t
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    Death of an Automobile Dealership
    Closing a store requires considerable effort and attention and the items listed below, in no particular order, are minimal considerations when terminating a franchise and closing a dealership operation.THIS CHECKLIST IS NOT "ALL INCLUSIVE". YOU SHOULD CONSULT WITH YOUR ATTORNEY AND ACCOUNTANT AND THIS LIST SHOULD BE CONSIDERED AS AN ADDITIONAL AI
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