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    e editor will print the release and the public will read it. However, don't be upset if the newspaper decides to change the headline when they run the story. That happens.

    The rest of the release needs to stress the benefits of participation as well. You can talk ab

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    Have you been chosen to promote the nonprofit fundraising events for your organization? Here's a plan of attack that should help you ensure success:

    To begin with, start early! Start just as soon as you know the fund raising event is going to happen.

    Your first challenge is to find a newsworthy angle for the event and write a compelling press release.

    Can you find a local celebrity who will agree to make an appearance?

    Can you involve some of the town's political leaders?

    How about the managers of every bank in town?

    Are the funds raised going to a specific project that will interest the community?

    Have you come up with a new twist on an old fund-raising idea that will capture the imagination?

    Can you create a "circus atmosphere" for this event?

    Once you've settled on an angle - or two - start working on ideas for a headline. Remember, it is never about you, or your group. It is ALWAYS about the person you are trying to lure to your event.

    The headline's function is to arouse their interest and curiosity so the editor will print the release and the public will read it. However, don't be upset if the newspaper decides to change the headline when they run the story. That happens.

    The rest of the release needs to stress the benefits of participation as well. You can talk ab

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    r first challenge is to find a newsworthy angle for the event and write a compelling press release.

    Can you find a local celebrity who will agree to make an appearance?

    Can you involve some of the town's political leaders?

    How about the managers of every bank in town?

    Are the funds raised going to a specific project that will interest the community?

    Have you come up with a new twist on an old fund-raising idea that will capture the imagination?

    Can you create a "circus atmosphere" for this event?

    Once you've settled on an angle - or two - start working on ideas for a headline. Remember, it is never about you, or your group. It is ALWAYS about the person you are trying to lure to your event.

    The headline's function is to arouse their interest and curiosity so the editor will print the release and the public will read it. However, don't be upset if the newspaper decides to change the headline when they run the story. That happens.

    The rest of the release needs to stress the benefits of participation as well. You can talk ab

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    bank in town?

    Are the funds raised going to a specific project that will interest the community?

    Have you come up with a new twist on an old fund-raising idea that will capture the imagination?

    Can you create a "circus atmosphere" for this event?

    Once you've settled on an angle - or two - start working on ideas for a headline. Remember, it is never about you, or your group. It is ALWAYS about the person you are trying to lure to your event.

    The headline's function is to arouse their interest and curiosity so the editor will print the release and the public will read it. However, don't be upset if the newspaper decides to change the headline when they run the story. That happens.

    The rest of the release needs to stress the benefits of participation as well. You can talk ab

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    ce you've settled on an angle - or two - start working on ideas for a headline. Remember, it is never about you, or your group. It is ALWAYS about the person you are trying to lure to your event.

    The headline's function is to arouse their interest and curiosity so the editor will print the release and the public will read it. However, don't be upset if the newspaper decides to change the headline when they run the story. That happens.

    The rest of the release needs to stress the benefits of participation as well. You can talk ab

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    e editor will print the release and the public will read it. However, don't be upset if the newspaper decides to change the headline when they run the story. That happens.

    The rest of the release needs to stress the benefits of participation as well. You can talk about your group and how the money will be spent, but make sure you show it as positive accomplishments rather than "We want, we need."

    Once written, send your press release to every newspaper, radio station, television station, and on-line news service that serves your area.

    Again, don't be too upset if the story changes. If they change the meaning, call up and attempt to correct the error. Otherwise, remember its their newspaper and they think they are doing you a favor. I've had editors completely destroy a story after I spent hours getting every word just right, so I know how that feels!

    In a few days, think of a new twist or an added benefit, and do it all over again! Keep doing it right up until the event. Make sure your headline shows that you've added something new.

    Second, if this is a small town event or one that is focused on a specific neighborhood, get flyers printed and distributed. Post them everywhere you can - being sure to get permission before posting in businesses, please.

    Third, write personal letters to influenti

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