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  • Suggest You - Fundraising Letter Frequency: Mail Often Enough to Prove Friends Stay in Touch with Donation Letters

    Retractable Banner Stands
    Banner Stands are an attractive and convenient way to showcase products and messages to a target audience. They are usually portable and flexible structures and carry attractive graphics.One of the popular types of banner stands is the retractable banner stand. Easy to use, retractable banner stands work like a window blind- simply slide up the graphic ove
    March of Dimes: 3
    Trans World Radio: 3
    Greenpeace Canada: 2
    Mothers Against Drunk Driving: 2
    Canadian Red Cross: 1
    Samaritan’s Purse: 1
    The Coalition to Stop Gun Violence: 1
    World Wildlife Fund Canada: 1
    American Friends Service Committee: 0
    Canadian Cancer Society: 0
    Covenant House: 0
    London Health Sciences Centre: 0
    National Down Syndrome Society: 0
    Oxfam Canada: 0
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    Office Printing Solutions
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    Want to know one of the most vital truths in direct mail fundraising? Friends stay in touch.

    Direct mail fundraising is like having a long-distance friendship by mail. You write. They write. You write. They write. And so your friendship grows. Because you stay in touch.

    But how often should you write your donors? Once a month? Once a quarter? How often is enough? How often is too little? How often is too much? Well, consider these findings from a recent survey of leading non-profit organizations who work in a number of charitable sectors. See how often they wrote to this donor, and decide for yourself how often you should write to yours.

    Here’s how the survey was conducted. On Mon, 12 Jun 2006, I made a donation of $20 to 20 non-profit organizations in Canada and the United States. Then I watched my mailbox and email inbox to see how many organizations wrote back to me over the next few months, and how often.

    Today is Friday, August 31, so the results below show you how many times each organization corresponded with me during the 11 weeks following my donation. These results do not include the gift acknowledgement or thank-you letter the organizations mailed in response to my gift. These figures only show the number of appeal letters, newsletters, alerts or other correspondence that each organization mailed or emailed to me after they thanked me for my initial gift.

    Eleven weeks after I sent them a donation, the following organizations wrote to me this many times:

    Amnesty International: 7
    Insight for Living: 6
    Billy Graham Evangelistic Association: 5
    Focus on the Family: 4
    Ontario March of Dimes: 3
    Trans World Radio: 3
    Greenpeace Canada: 2
    Mothers Against Drunk Driving: 2
    Canadian Red Cross: 1
    Samaritan’s Purse: 1
    The Coalition to Stop Gun Violence: 1
    World Wildlife Fund Canada: 1
    American Friends Service Committee: 0
    Canadian Cancer Society: 0
    Covenant House: 0
    London Health Sciences Centre: 0
    National Down Syndrome Society: 0
    Oxfam Canada: 0
    Pr

    What Every Employee Should Know About Putting Positive Phrases Into Customer Service
    If you were a customer on the telephone with a question or complaint and were ready to make big purchase, which of the following phrases by this employee would make you feel welcome and want to complete your transaction? Which would drive you away?* I'm sorry. I didn't get that. * I can't understand what you're trying to say.* Yes, Mr. Jones, I
    s too much? Well, consider these findings from a recent survey of leading non-profit organizations who work in a number of charitable sectors. See how often they wrote to this donor, and decide for yourself how often you should write to yours.

    Here’s how the survey was conducted. On Mon, 12 Jun 2006, I made a donation of $20 to 20 non-profit organizations in Canada and the United States. Then I watched my mailbox and email inbox to see how many organizations wrote back to me over the next few months, and how often.

    Today is Friday, August 31, so the results below show you how many times each organization corresponded with me during the 11 weeks following my donation. These results do not include the gift acknowledgement or thank-you letter the organizations mailed in response to my gift. These figures only show the number of appeal letters, newsletters, alerts or other correspondence that each organization mailed or emailed to me after they thanked me for my initial gift.

    Eleven weeks after I sent them a donation, the following organizations wrote to me this many times:

    Amnesty International: 7
    Insight for Living: 6
    Billy Graham Evangelistic Association: 5
    Focus on the Family: 4
    Ontario March of Dimes: 3
    Trans World Radio: 3
    Greenpeace Canada: 2
    Mothers Against Drunk Driving: 2
    Canadian Red Cross: 1
    Samaritan’s Purse: 1
    The Coalition to Stop Gun Violence: 1
    World Wildlife Fund Canada: 1
    American Friends Service Committee: 0
    Canadian Cancer Society: 0
    Covenant House: 0
    London Health Sciences Centre: 0
    National Down Syndrome Society: 0
    Oxfam Canada: 0
    Pr

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    What is a business owner to do? You have had a successful year and have profits to report. There are some tax strategies that are standard and beneficial and that do not create problems for your bank. There are others that do create problems and I will describe for you in a simple way what the effect is.Banks operate in a highly regulated system whe
    lbox and email inbox to see how many organizations wrote back to me over the next few months, and how often.

    Today is Friday, August 31, so the results below show you how many times each organization corresponded with me during the 11 weeks following my donation. These results do not include the gift acknowledgement or thank-you letter the organizations mailed in response to my gift. These figures only show the number of appeal letters, newsletters, alerts or other correspondence that each organization mailed or emailed to me after they thanked me for my initial gift.

    Eleven weeks after I sent them a donation, the following organizations wrote to me this many times:

    Amnesty International: 7
    Insight for Living: 6
    Billy Graham Evangelistic Association: 5
    Focus on the Family: 4
    Ontario March of Dimes: 3
    Trans World Radio: 3
    Greenpeace Canada: 2
    Mothers Against Drunk Driving: 2
    Canadian Red Cross: 1
    Samaritan’s Purse: 1
    The Coalition to Stop Gun Violence: 1
    World Wildlife Fund Canada: 1
    American Friends Service Committee: 0
    Canadian Cancer Society: 0
    Covenant House: 0
    London Health Sciences Centre: 0
    National Down Syndrome Society: 0
    Oxfam Canada: 0
    Pr

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    Questions are the tools of the trade for life coaches. We revel in our clients saying to us, “That’s a really good question!” A statement usually evoked by a simple, yet profound question such as, “What do you want?”When someone asks a question, others are compelled to answer it. At the same time, questions stimulate thinking in both the person asking t
    the number of appeal letters, newsletters, alerts or other correspondence that each organization mailed or emailed to me after they thanked me for my initial gift.

    Eleven weeks after I sent them a donation, the following organizations wrote to me this many times:

    Amnesty International: 7
    Insight for Living: 6
    Billy Graham Evangelistic Association: 5
    Focus on the Family: 4
    Ontario March of Dimes: 3
    Trans World Radio: 3
    Greenpeace Canada: 2
    Mothers Against Drunk Driving: 2
    Canadian Red Cross: 1
    Samaritan’s Purse: 1
    The Coalition to Stop Gun Violence: 1
    World Wildlife Fund Canada: 1
    American Friends Service Committee: 0
    Canadian Cancer Society: 0
    Covenant House: 0
    London Health Sciences Centre: 0
    National Down Syndrome Society: 0
    Oxfam Canada: 0
    Pr

    2007 Change Management and Averting Chaos
    All things in life experience change and everywhere we look everywhere we go we observe change. We see the seasons change, the weather change, our bodies change and we experience events bringing about change. We know that changes must be made in the heat of battle on the sports field during the game where new players are brought in and a transition is made for an
    March of Dimes: 3
    Trans World Radio: 3
    Greenpeace Canada: 2
    Mothers Against Drunk Driving: 2
    Canadian Red Cross: 1
    Samaritan’s Purse: 1
    The Coalition to Stop Gun Violence: 1
    World Wildlife Fund Canada: 1
    American Friends Service Committee: 0
    Canadian Cancer Society: 0
    Covenant House: 0
    London Health Sciences Centre: 0
    National Down Syndrome Society: 0
    Oxfam Canada: 0
    Project Ploughshares: 0
    Veterans for Peace: 0

    So which organization got it right? I won’t tell you. But I will say this: the quality of your friendships with your donors depends more on how often you write than it does on what you write.

    You know this to be true in your own friendships. Sometimes you get together with a friend over coffee, or phone her, and yak about nothing memorable at all. But you don’t care, because what you talk about is not as important as simply having that friend to talk to. She’s your friend. And friends stay in touch.

    The more you value a friendship, the more you’ll stay in touch. Just ask your donors.

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