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Suggest You - Distribution is the Key
Since time immemorial, a career in medicine has been looked upon with prestige, and people consider it humanitarian and noble. A career in medicine calls for a lot of responsibility and the ability to update one’s knowledge on the evolving medical technology. With the passage of time and innovation in the field of science, the medical profession is becoming very challenging. There are a number of fields within the medical career, such as Healthcare Administration, Healthcare Management, Medical Insurance Billing, Medical Office Billing and several others.Basic Requirements For Medical Billing<
Who are the key buyers and will they remain the key buyers? The Internet has put many intermediaries out of business or drastically reduced their importance. Stock brokers and travel agents are almost unnecessary, will real estate agents be next to fall? Anybody buying a business or designing a product or service that serves or depends on intermediaries may have a limited future.
Suppose you are considering buying a business or developing a product that serves the auto industry. The typical approach to reaching these customers was through manufacturers’ representatives. With the pressure to reduce costs steadily increasing what’s the f
Every now and then, academic institutions prepare projects that will enrich their students not only with the serious subject matters touched in the four corners of the classroom. They have theatrical plays that will boost the confidence of those that will be playing lead character roles. They also have musical recitations that will eliminate stage frights as they are required to perform solo. All these and more school fund raising ideas that will not only generate money but at the same time, it will be for the benefit of those that are directly involved.Here are some school fund raising ideas that
My response is pretty much always the same. “It all depends on what you want to do, how you want to spend your time, what resources you have available, your background, and your objectives. These are just a few of the important questions that have to be answered before one can determine the best business opportunity.”
And then I watch the person - and everybody in the room give me the blank stare that says - “So what am I supposed to do with that? I want an answer that points me in the right direction. I want to know what I should do. I want to know what you would be looking to do.”
Okay. From my perspective I say distribution is the key to success. Focus on the distribution of a product or service before you do anything else.
What do I mean by distribution?
Distribution - in this instance - is what gets the product or service in front of the person or business that will buy it.
How do you get your new life preserver in the West Marine stores or all of the boat retailers or all of the marine catalogues? How do you get the veterinarians to buy or recommend your drug (in Canada they act as resellers) and then how do you get their clients to buy it? How do you get Home Shopping Network to buy your product and how do you help HSN get its audience to call up and buy?
Let’s take this question of the “best” business opportunity and my suggestion that distribution is key one step further. Suppose you, or someone you know, is:
a) contemplating buying or investing in an on-going business, or b) ready to spend money to develop an idea into a product or service for the market.
The most important issue to understand is how the product or service gets or will get in front of somebody who will buy it. And if that person is not the consumer or user of the product or service - but is in the middle - how do you get the person who will use it - to take action and buy it? If the answer to this question is not clear, if the method does not result in cash in the checkbook with only acceptable exceptions that are well understood by both parties and if the method does not have a strong likelihood of continuing success, then the business will have problems.
Did you know that in the book selling business, the typical terms of sale between the retailer (bricks and mortar type) and the publisher (the author if they are self publishing) give the retailer the right to return all unsold books for full credit - for an unlimited time? There are stories of publishers getting hit with millions of dollars of returns as long as a year after the book was “sold” to the retailer and because the publisher did not have the cash to cover the returns - it had to declare bankruptcy. Jeff Bezo saw the flaw in the system, realized that there was a lot of money to be made distributing books, and now Amazon has everyone copying it.
Therefore as you or your friend proceeds through the decision making process be certain all the distribution issues are covered.
Who are the key buyers and will they remain the key buyers? The Internet has put many intermediaries out of business or drastically reduced their importance. Stock brokers and travel agents are almost unnecessary, will real estate agents be next to fall? Anybody buying a business or designing a product or service that serves or depends on intermediaries may have a limited future.
Suppose you are considering buying a business or developing a product that serves the auto industry. The typical approach to reaching these customers was through manufacturers’ representatives. With the pressure to reduce costs steadily increasing what’s the f
If the Bill of Rights was written today, it would likely include the right to complain.Americans love to complain, but who can blame us? For the most part, customer service has been heading downhill as companies try to cut costs by outsourcing, off shoring and hiring inexperienced staff. Take the airline industry, a favorite punching bag, as an example. In the first quarter of this year, the Federal Aviation Administration received 2,650 complaints about airlines and other travel-related services. That's up by one-third from a year ago, and doesn't include complaints from frustrated passengers who
What do I mean by distribution?
Distribution - in this instance - is what gets the product or service in front of the person or business that will buy it.
How do you get your new life preserver in the West Marine stores or all of the boat retailers or all of the marine catalogues? How do you get the veterinarians to buy or recommend your drug (in Canada they act as resellers) and then how do you get their clients to buy it? How do you get Home Shopping Network to buy your product and how do you help HSN get its audience to call up and buy?
Let’s take this question of the “best” business opportunity and my suggestion that distribution is key one step further. Suppose you, or someone you know, is:
a) contemplating buying or investing in an on-going business, or b) ready to spend money to develop an idea into a product or service for the market.
The most important issue to understand is how the product or service gets or will get in front of somebody who will buy it. And if that person is not the consumer or user of the product or service - but is in the middle - how do you get the person who will use it - to take action and buy it? If the answer to this question is not clear, if the method does not result in cash in the checkbook with only acceptable exceptions that are well understood by both parties and if the method does not have a strong likelihood of continuing success, then the business will have problems.
Did you know that in the book selling business, the typical terms of sale between the retailer (bricks and mortar type) and the publisher (the author if they are self publishing) give the retailer the right to return all unsold books for full credit - for an unlimited time? There are stories of publishers getting hit with millions of dollars of returns as long as a year after the book was “sold” to the retailer and because the publisher did not have the cash to cover the returns - it had to declare bankruptcy. Jeff Bezo saw the flaw in the system, realized that there was a lot of money to be made distributing books, and now Amazon has everyone copying it.
Therefore as you or your friend proceeds through the decision making process be certain all the distribution issues are covered.
Who are the key buyers and will they remain the key buyers? The Internet has put many intermediaries out of business or drastically reduced their importance. Stock brokers and travel agents are almost unnecessary, will real estate agents be next to fall? Anybody buying a business or designing a product or service that serves or depends on intermediaries may have a limited future.
Suppose you are considering buying a business or developing a product that serves the auto industry. The typical approach to reaching these customers was through manufacturers’ representatives. With the pressure to reduce costs steadily increasing what’s the f
As a Career Consultant, I work with clients on all the tools and techniques that are needed to succeed in the job search – including interviewing skills. One thing I have noticed over the years is that candidates often get “trapped” in certain interview questions that are designed to make them say something negative or self-defeating (which generally leads to rejection). Indeed, job-seekers are not even aware of how negative many of their answers sound at interviews! So, I instruct all my clients to “never say anything negative, or anything that could possibly be construed as negative!” Candidates can av
a) contemplating buying or investing in an on-going business, or b) ready to spend money to develop an idea into a product or service for the market.
The most important issue to understand is how the product or service gets or will get in front of somebody who will buy it. And if that person is not the consumer or user of the product or service - but is in the middle - how do you get the person who will use it - to take action and buy it? If the answer to this question is not clear, if the method does not result in cash in the checkbook with only acceptable exceptions that are well understood by both parties and if the method does not have a strong likelihood of continuing success, then the business will have problems.
Did you know that in the book selling business, the typical terms of sale between the retailer (bricks and mortar type) and the publisher (the author if they are self publishing) give the retailer the right to return all unsold books for full credit - for an unlimited time? There are stories of publishers getting hit with millions of dollars of returns as long as a year after the book was “sold” to the retailer and because the publisher did not have the cash to cover the returns - it had to declare bankruptcy. Jeff Bezo saw the flaw in the system, realized that there was a lot of money to be made distributing books, and now Amazon has everyone copying it.
Therefore as you or your friend proceeds through the decision making process be certain all the distribution issues are covered.
Who are the key buyers and will they remain the key buyers? The Internet has put many intermediaries out of business or drastically reduced their importance. Stock brokers and travel agents are almost unnecessary, will real estate agents be next to fall? Anybody buying a business or designing a product or service that serves or depends on intermediaries may have a limited future.
Suppose you are considering buying a business or developing a product that serves the auto industry. The typical approach to reaching these customers was through manufacturers’ representatives. With the pressure to reduce costs steadily increasing what’s the f
Are you changing careers? If answering this question is irritating, equally exciting is the joy of starting a new job. With every career change, you hope to move up and on to new responsibilities. If some want job stability and its benefits, it is not paramount for others; they have a brain full of ideas. Welcome to the exiting world of changing careers!Changing careers need not necessarily mean switching employers. You can change careers with your current employer, if they are open to such a change.Changing jobsYou are either bored in a job after having worked for the same employer
Did you know that in the book selling business, the typical terms of sale between the retailer (bricks and mortar type) and the publisher (the author if they are self publishing) give the retailer the right to return all unsold books for full credit - for an unlimited time? There are stories of publishers getting hit with millions of dollars of returns as long as a year after the book was “sold” to the retailer and because the publisher did not have the cash to cover the returns - it had to declare bankruptcy. Jeff Bezo saw the flaw in the system, realized that there was a lot of money to be made distributing books, and now Amazon has everyone copying it.
Therefore as you or your friend proceeds through the decision making process be certain all the distribution issues are covered.
Who are the key buyers and will they remain the key buyers? The Internet has put many intermediaries out of business or drastically reduced their importance. Stock brokers and travel agents are almost unnecessary, will real estate agents be next to fall? Anybody buying a business or designing a product or service that serves or depends on intermediaries may have a limited future.
Suppose you are considering buying a business or developing a product that serves the auto industry. The typical approach to reaching these customers was through manufacturers’ representatives. With the pressure to reduce costs steadily increasing what’s the f
Men cease to interest us when we find their limitations. The sin is limitations. As soon as you once come up to a man’s limitations, it is all over with him.EmersonToday most average Americans are reluctant to discuss politics. Some are disgusted with politics in general. Unfortunately, this disgust is not without merit. American politics are rooted in American political culture that promotes that government ought to work in accordance with a higher standard of right and wrong. It believes that the political system ought to operate in accordance with popular sovereignty.
Who are the key buyers and will they remain the key buyers? The Internet has put many intermediaries out of business or drastically reduced their importance. Stock brokers and travel agents are almost unnecessary, will real estate agents be next to fall? Anybody buying a business or designing a product or service that serves or depends on intermediaries may have a limited future.
Suppose you are considering buying a business or developing a product that serves the auto industry. The typical approach to reaching these customers was through manufacturers’ representatives. With the pressure to reduce costs steadily increasing what’s the first cost the buyers in the auto industry look to cut? The commission paid to the reps.
If you are counting on reps to build your business you better figure another way to go.
If you own a manufacturer’s representative business, your future may be dim.
But wait, I said distribution was key … is it? Yes!
How about convincing companies in the auto industry (that don’t compete) to hire you to exclusively look for new products to serve their specific needs? Find electrical products for one client, fluids management products for another, finish products and application equipment for a third. Create relationships on the other side of the table and get paid from a different party.
Maybe expand vertically. Instead of being a broker of products why not buy the best ones and resell them to the best customers? Make a profit instead of a commission.
I think distribution is fertile ground. Those in it now may not be able to see the opportunities on the flip side and they may be willing to sell all or a part of what they have for less than you can make it worth.
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