Tags |
|
|
Links |
|
|
Suggest You - Business Operation Mistakes - Sapping the Bottomline
Most people think of bullets as something that comes out of a shotgun or revolver that can potentially hurt or kill.But in copywriting, bullets are nothing more than little headlines that reveals benefits to your prospect throughout your sales copy.This doesn’t mean their presence is of little importance, in fact nothing can be further from the truth.Bullets can compel your prospect to read further into your sales copy, get him or her excited about your offer and rush to buy what you have to offer.Most great sales copy have a long list of bullets, sometimes as many as 30 to 60 bullets. The reason being that it offers your prospect a list of benefits that any one or more might be enough reason or appealing for your prospect to want to buy what you have to offer in your sales copy.Not impossible but it is highly unlikely that every single bullet in your bullet list will appeal and excite your prospect. But what having a list of bullets does is raise
Being overly aggressive, obnoxious, arrogant and aloof is portraying a negative image. I see this mistake happen more than it needs to be happening and it is mostly done by two distinct personalities. First there is the person who is not aware of their negative image or does not care and thinks their action is popular or accepted by the people around them; and secondly the person who is desperate to generate business immediately. There are better ways to generating business that appearing obnoxious or desperate. Nothing turns off a prospective client quicker than appearing foolish or needy.
All of this is purely imagery, but is a fact of business life related to the operations of the business. If you look unsuccessf
Why is communication so important? It is important because it is the mortar which keeps our society together. Without the ability to communicate, we would not be able to create a civilized society which offers order and stability necessary to improve the quality of our lives. But what is actually effective communication? Much has been researched and written about this topic, but so far, the ability to genuinely be able to communicate effectively seems to depend on factors difficult to replicate: talents, emotions, psychological willingness to communicate, and many other ‘subjective’ factors. With all these limitations in mind, it is extremely difficult to find an objective and rational way or formula to be able to communicate objectively. Rules of etiquette have been developed over the centuries to facilitate non-violent and civilized communication between people. These rules have indeed proven to be effective if certain conditions can be met: sophisticated education of the people,
Redundancies
Most businesses, large and small, have too many things they do over and over which sap time away from being more productive. For instance, there are still business people who will write the same email or letter from scratch instead of making a template or form letter that can be easily tweaked instead of being rewritten each time. Same goes with most of the operations and procedures the business has set up. Instead of creating procedures to streamline their operations so it can react quickly to a customer’s needs, they keep reinventing the same process when needed. The result is slow service or response to a customer’s need.
Action Plans not thought out for the Negatives
Since most business owners are more sales oriented than operations oriented they sometimes will not look at what might happen if something goes wrong. This type of business person only wants to think of the positives and run from the realities that in every plan there is an 80% chance of something going wrong.
The sales only or driven businesses fear that thinking negatively will cause them to be negative or the negative they are thinking will happen.
The truth is thinking out a plan for all possible happening is positive. I am sure that if NASA had not sat down and thought out all that would go wrong in the attempt to put a man on the moon, I am sure it would have never happened.
A business with a sound operation will think out all that could happen as well as all they want to happen. This is a positive move for a well balanced business.
Projecting an Unsuccessful Image
One of the biggest mistakes I see too many business people make is to think that since they are in business they can act and dress the way they want to act and dress. In most cases, this results in a less than professional look or behavior.
Portraying an image of success is very, very important. Simply put, successful people are the people who have the money to spend. Successful people want to be around successful people, and successful people only want to do business with successful people. So, if you look and act successful chances are you will be able to do business with successful people.
The same goes for where people conduct business and where they go to network business connections. Nothing is worst to a business image than not holding to a high standard of business image. This does not mean you have to be in the high rent area to be successful. I have seen very successful businesses in some of the lowest rent section of town. What made them successful is that their building, office, signage and immediate surrounds were impeccable.
Portraying a successful image holds true online as well. Who you associate with online, how your web-site looks, what groups you join and what you provide online all will effect a business’ image.
Being overly aggressive, obnoxious, arrogant and aloof is portraying a negative image. I see this mistake happen more than it needs to be happening and it is mostly done by two distinct personalities. First there is the person who is not aware of their negative image or does not care and thinks their action is popular or accepted by the people around them; and secondly the person who is desperate to generate business immediately. There are better ways to generating business that appearing obnoxious or desperate. Nothing turns off a prospective client quicker than appearing foolish or needy.
All of this is purely imagery, but is a fact of business life related to the operations of the business. If you look unsuccessfu
We all know the situation, you are working for yourself, you are working hard but you just don’t seem to be getting anywhere. Could you be disorganized? If you are often late, miss deadlines, often stay late? Do you have a messy working environment and can never find anything you need? Yup you are disorganized.This is the most common symptom of poor time management, and the one of the easier ones to solve. The chief problems the disorganized workers bring upon themselves is not being able to find information and meet deadlines. A side effect is not being able to react to changes in a timely manner.* Are you never able to find things? * Do you miss meetings or deadlines? * Never seem to achieve anything although you work hard? * Find your paperwork rules your office? * Never seem to have enough time? * Never have time off?You need to approach your problem from two sides: * An efficient working environment
Action Plans not thought out for the Negatives
Since most business owners are more sales oriented than operations oriented they sometimes will not look at what might happen if something goes wrong. This type of business person only wants to think of the positives and run from the realities that in every plan there is an 80% chance of something going wrong.
The sales only or driven businesses fear that thinking negatively will cause them to be negative or the negative they are thinking will happen.
The truth is thinking out a plan for all possible happening is positive. I am sure that if NASA had not sat down and thought out all that would go wrong in the attempt to put a man on the moon, I am sure it would have never happened.
A business with a sound operation will think out all that could happen as well as all they want to happen. This is a positive move for a well balanced business.
Projecting an Unsuccessful Image
One of the biggest mistakes I see too many business people make is to think that since they are in business they can act and dress the way they want to act and dress. In most cases, this results in a less than professional look or behavior.
Portraying an image of success is very, very important. Simply put, successful people are the people who have the money to spend. Successful people want to be around successful people, and successful people only want to do business with successful people. So, if you look and act successful chances are you will be able to do business with successful people.
The same goes for where people conduct business and where they go to network business connections. Nothing is worst to a business image than not holding to a high standard of business image. This does not mean you have to be in the high rent area to be successful. I have seen very successful businesses in some of the lowest rent section of town. What made them successful is that their building, office, signage and immediate surrounds were impeccable.
Portraying a successful image holds true online as well. Who you associate with online, how your web-site looks, what groups you join and what you provide online all will effect a business’ image.
Being overly aggressive, obnoxious, arrogant and aloof is portraying a negative image. I see this mistake happen more than it needs to be happening and it is mostly done by two distinct personalities. First there is the person who is not aware of their negative image or does not care and thinks their action is popular or accepted by the people around them; and secondly the person who is desperate to generate business immediately. There are better ways to generating business that appearing obnoxious or desperate. Nothing turns off a prospective client quicker than appearing foolish or needy.
All of this is purely imagery, but is a fact of business life related to the operations of the business. If you look unsuccessf
Layoffs and fewer job opportunities have made the Washington job scene a buyer’s market; there is a glut of good candidates. Relax, with all of the layoffs, if you are out there looking, you’re probably one of them. As always, though, landing a good job means going through the dreaded job interview. Some of them are friendly. Others are meat grinders. In any case, here are ten tips for wowing ‘em and making them want to call you for a return visit. Research, research, research. Know the company cold. Find out what its pain points are and be ready to explain how you can help ease them. Be on time. Arrive 10 minutes early so you won’t be huffing and puffing into the office at the appointed hour. People are human. Most of them will decide within the first five minutes whether they want to hire you. Be yourself -- but not the same YOU that your wacky beach house friends find so adorable. Demonstrate a sense of humor, but don’t do 20 minutes of stan
A business with a sound operation will think out all that could happen as well as all they want to happen. This is a positive move for a well balanced business.
Projecting an Unsuccessful Image
One of the biggest mistakes I see too many business people make is to think that since they are in business they can act and dress the way they want to act and dress. In most cases, this results in a less than professional look or behavior.
Portraying an image of success is very, very important. Simply put, successful people are the people who have the money to spend. Successful people want to be around successful people, and successful people only want to do business with successful people. So, if you look and act successful chances are you will be able to do business with successful people.
The same goes for where people conduct business and where they go to network business connections. Nothing is worst to a business image than not holding to a high standard of business image. This does not mean you have to be in the high rent area to be successful. I have seen very successful businesses in some of the lowest rent section of town. What made them successful is that their building, office, signage and immediate surrounds were impeccable.
Portraying a successful image holds true online as well. Who you associate with online, how your web-site looks, what groups you join and what you provide online all will effect a business’ image.
Being overly aggressive, obnoxious, arrogant and aloof is portraying a negative image. I see this mistake happen more than it needs to be happening and it is mostly done by two distinct personalities. First there is the person who is not aware of their negative image or does not care and thinks their action is popular or accepted by the people around them; and secondly the person who is desperate to generate business immediately. There are better ways to generating business that appearing obnoxious or desperate. Nothing turns off a prospective client quicker than appearing foolish or needy.
All of this is purely imagery, but is a fact of business life related to the operations of the business. If you look unsuccessf
Securing moonlighting jobs as a computer consultant for small businesses is difficult because you're typically working when the small businesses are closed. You need the flexibility to carry out your moonlighting jobs during the evening and on weekends and many small businesses are not going to be comfortable with that arrangement. These business owners want to interact with their consultants on their time and prefer you to work around their schedule rather than vice versa.A straightforward solution for securing small business moonlighting jobs as a computer consultant is to target businesses where there is a natural fit between your time frame and their schedule. Businesses that are open in the evenings like restaurants, health clubs and call centers are one source of moonlighting jobs. Others include businesses that run second or third shifts and even those that operate 24 hours a day, seven days a week.The problem with this method is that these clients are not
The same goes for where people conduct business and where they go to network business connections. Nothing is worst to a business image than not holding to a high standard of business image. This does not mean you have to be in the high rent area to be successful. I have seen very successful businesses in some of the lowest rent section of town. What made them successful is that their building, office, signage and immediate surrounds were impeccable.
Portraying a successful image holds true online as well. Who you associate with online, how your web-site looks, what groups you join and what you provide online all will effect a business’ image.
Being overly aggressive, obnoxious, arrogant and aloof is portraying a negative image. I see this mistake happen more than it needs to be happening and it is mostly done by two distinct personalities. First there is the person who is not aware of their negative image or does not care and thinks their action is popular or accepted by the people around them; and secondly the person who is desperate to generate business immediately. There are better ways to generating business that appearing obnoxious or desperate. Nothing turns off a prospective client quicker than appearing foolish or needy.
All of this is purely imagery, but is a fact of business life related to the operations of the business. If you look unsuccessf
Have you considered a franchise business as your next potential career choice? Many people leave Corporate America or secure paychecks to start their own businesses. Does this make sense? If you start a small business how long will it take to open the business? What if you start a franchise how long until you get the doors open and start making money? Good question indeed.The UFOC or Uniform Franchise Offering Circular demands that the franchisor indicate the time to open a store, if the store opens early then that is not required disclosure, however it has been my observations that franchisees want their franchises open early not later, most complain about delays to open, most delays are caused by the franchisee or onerous local zoning regulations and municipal level politics and good ole' boy networks worried about competition.Look at all the franchise cases for Hotels and businesses like Day Care Centers not opening within the estimated UFOC disclosed time to open?
Being overly aggressive, obnoxious, arrogant and aloof is portraying a negative image. I see this mistake happen more than it needs to be happening and it is mostly done by two distinct personalities. First there is the person who is not aware of their negative image or does not care and thinks their action is popular or accepted by the people around them; and secondly the person who is desperate to generate business immediately. There are better ways to generating business that appearing obnoxious or desperate. Nothing turns off a prospective client quicker than appearing foolish or needy.
All of this is purely imagery, but is a fact of business life related to the operations of the business. If you look unsuccessful and hang out in places where other unsuccessful people hang out, then you will have a better chance of becoming successful.
More emphasis on Sales/Marketing
The classic mistake a sales and marketing driven business will make is to ignore the need for operations. I see it way too many times. Most of these type of businesses feel a sales driven organization will overcome all operational problems. They also will feel the operations side of the business is something that will take care of itself though high volumes of sales revenue.
There is no argument that a business could buy its operations, but what is arguable is that by the time the sale is final the product is usually suppose to be delivered, which is the operations part of the business. I get asked all of the time to take a look at a person’s business operation only to find that everything they do is driven to make a sale and that there is not any operations procedures set up to service the sale after it is made.
The explanation I usually get is “I hate details”, or “I just love the excitement of the sale more than the boring operations of my business”. There are way too many people who are overly aggressive and live on the adrenaline of the excitement of making a sale who are going into business only to fail miserably. The result of a business that puts too much emphasis on sales and marketing will fail to deliver to their customers. These businesses without any operations muddy’s the water for other businesses in that industry who balance their operations with marketing sales.
Lack of innovation
I usually am brought in to look at a problem a business has with something that deals with a change. Change is one of the biggest problems a sales driven business has to overcome. A business that has a sound operations or good operations manager usually will deal with change better than a company that feels that increased revenue will solve any problem that deals with a change. These companies that I am called in to look at what they are dealing with lack the ability to think outside the box or find innovative solutions. A business today has to be innovative to survive change.
Lack of understanding customers wants and needs
I am very surprised at the number of businesses I talk to or read about who go into business not knowing what their customers want or need. Like the many commercials that are on the internet and television that use the shotgun approach of advertising, they do not know what the customer is wanting or needing, they are just selling what they have and attempting to make the viewer feel they need or want what they are selling. The businesses who understand what the customer wants and needs, markets to those customers and sets up an outstanding operation to service those customers needs and wants will be the businesses that succeed.
The solution to all of these mistakes has to do with having a sound business operation. What shocks me the most is the many b
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/20723/suggestyou-Business-Operation-Mistakes--Sapping-the-Bottomline.html">Business Operation Mistakes - Sapping the Bottomline</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/20723/suggestyou-Business-Operation-Mistakes--Sapping-the-Bottomline.html]Business Operation Mistakes - Sapping the Bottomline[/url]
Related Articles:
College Grads - Maximize Your Benefits
What Do Recruiters Look For In You?
Become a Technical Writer and Earn a Great Living!
Bookmark it:
|